Lucas Steele
Grand Rapids,MI
Summary
Professional offering proven marketing and advertising results in competitive industries. Designed and executed campaigns for industry clients to increase brand awareness and visibility. Exceptional interpersonal and organizational skills to achieve strategic goals.
Overview
14
14
years of professional experience
Work History
Marketing Communications Coordinator
S. Abraham & Sons Inc
Grand Rapids , MI
01.2024 - 09.2024
- Coordinated annual company trade show event hosting 269 manufacturers for 3,500 retailer locations across Midwest region, with 2024 resulting in 10% increase in sales over previous year.
- Developed and distributed monthly advertisements resulting in an increase of 16% increase in sales & a 22% increase in units sold year to date.
- Coordinated yearly customer incentive program resulting in over $260,000,000 in sales, an increase of 15% over previous year.
- Controlled customer donations for charities, events and store openings.
- Generated and distributed detailed weekly newsletter for sales force and customer base.
- Maintained weekly content management on company website ensuring up to date information on programs, news & events.
- Coordinated all major marketing programs & timelines, leading to an increase in over 6% year to date over entirety of previous year vendor income.
- Maintained company Sharepoint to keep sales force informed on all pertinent information.
- Appointed as leader of Jump Start Committee, a committee created to improve employee life across the company.
- Implemented Mentorship Program for new hires with the aim of de-stressing new employees.
- Strategized processes to maximize profits across all departments at Quarterly Leadership Meetings.
Regional Foodservice Manager
S. Abraham and Sons Inc.
Grand Rapids , MI
04.2023 - 01.2024
- Tracked and managed foodservice programs for over 1,000 retail locations across the state of Michigan resulting in a 35% increase in program placements over previous year.
- Developed marketing materials for several programs leading to a 20% increase in regional foodservice sales over previous year.
- Managed budget effectively, ensuring optimal financial performance.
- Held meetings with vendors and brokers to determine most profitable and innovative programs to implement.
- Held meetings with sales force to introduce and elucidate new programs.
- Held meetings across Michigan with retail accounts to help in the planning and execution of program launches.
- Worked with Sales Management to create and design foodservice layouts and menus for top chain accounts.
Marketing & Communications Specialist
S. Abraham and Sons Inc.
Grand Rapids , MI
08.2020 - 04.2023
- Prepared reports for competitive products.
- Assisted with organization of events to establish profitable results and maximize marketing strategies.
- Produced and distributed ads for new items, monthly promotions and special events using Microsoft Publisher & Excel.
- Tracked and created payment reports for sales team.
- Tracked marketing income.
- Maintained & updated company website.
- Coordinated sales & marketing schedules for meetings & promotions.
- Developed weekly newsletter for Sales team and customer base.
- Improved processes for day to day projects.
- Maintained consistent communication with vast customer base on updates and promotions.
Marketing Assistant
S. Abraham & Sons Inc
Grand Rapids , MI
07.2017 - 08.2020
- Tracked contracts and programs using Microsoft Excel.
- Created sell sheets, seasonal catalogs, and college flyers using Microsoft Publisher.
- Announced new products for sales force.
- Monitored vendor contractual obligations.
- Entered allowances and feature retails for special programs.
- Handled customer concerns and complaints.
- Placed orders for customers.
- Tracked files and vendor promotions.
- Monitored vendor key performance indicators and billed vendors for participation in programs, new products, and sales.
- Assisted with organization, planning, set up, and delegation of tasks for trade show conventions.
- Assisted marketing managers, vendors, and brokers with various tasks.
Customer Service Representative
S. Abraham & Sons Inc
Grand Rapids , MI
01.2017 - 07.2017
- Handled customer concerns and complaints.
- Issued credits/returns for incorrect product deliveries.
- Placed orders for customers.
- Handled orders and tracked sales of business using Microsoft Excel
General Warehouse Associate
S. Abraham and Sons Inc.
Grand Rapids , MI
10.2016 - 01.2017
- Lead production line
- Picked orders for customers.
- Organized orders into appropriate containers.
Night Stocker
Lowe's
Grand Rapids , MI
01.2014 - 09.2016
- Was responsible for scanning inventory replacement for entire store.
- Moved stock from receiving to shelf.
- Set up side stacks/displays.
- Specialized in paint freight.
- Operated order picker/forklift.
- Assisted other employees in various departments.
- Helped put away lumber truck and supplies.
Director of Guest Relations
Celebration Cinema
Grand Rapids , MI
01.2011 - 01.2014
- Managed staff of 50-55 employees.
- Handled customer concerns and complaints.
- Trained employees in guest relations and general floor duties.
- Handled and reconciled cash drawers.
- Wrote employee performance reviews.
- Responsible for theater security and safety.
- Performed facility maintenance tasks.
- Delivered public announcements to guests.
Education
High School Diploma -
Northview High School
Grand Rapids05-2011
Skills
- Marketing Strategies
- MS Office Suite
- Strategic Planning
- Teamwork and Collaboration
- Social and New Media
- Web site content
- Event Planning and Logistics
- Planning and Coordinating
- Project Presentations
- Advertising Campaigns
- Digital Communications
- Crisis Management
- Scheduling
- Event Planning
Timeline
Marketing Communications Coordinator
S. Abraham & Sons Inc
01.2024 - 09.2024
Regional Foodservice Manager
S. Abraham and Sons Inc.
04.2023 - 01.2024
Marketing & Communications Specialist
S. Abraham and Sons Inc.
08.2020 - 04.2023
Marketing Assistant
S. Abraham & Sons Inc
07.2017 - 08.2020
Customer Service Representative
S. Abraham & Sons Inc
01.2017 - 07.2017
General Warehouse Associate
S. Abraham and Sons Inc.
10.2016 - 01.2017
Night Stocker
Lowe's
01.2014 - 09.2016
Director of Guest Relations
Celebration Cinema
01.2011 - 01.2014
High School Diploma -
Northview High School
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