Summary
Overview
Work History
Education
Skills
Conference Attendance
Professional Affiliations and Memberships
Languages
Hobbies and Interests
Profession Relevant Skills
Timeline
Generic

Kennedy Gichobi

Federal Way

Summary

Skilled copywriter with 12 years of experience working in advertising. Committed to producing exceptional and creative types of content, including articles, internet content, advertisements, commercials, brochures and publications. Experienced in a variety of writing styles and determined to strive for the best. Dedicated team player who enjoys working with others to develop innovative ideas. Seasoned professional with the goal of going beyond what is expected.

Overview

7
7
years of professional experience

Work History

Senior Copywriter

Upwork.com
11.2020 - Current
  • Write advertising copy designed to effectively reach customers in the appropriate target markets to promote products and services.
  • Discuss products and services with clients to learn all the details and specifications to ensure the appropriate advertising methods and themes are used, maintaining 95% of client satisfaction.
  • Lead a team of 10 and create content for internet, publication and broadcast media using creative concepts.
  • Research what aspects will make products and services more appealing to customers to maximize the number of sales.



Copywriter

WriterAccess
09.2017 - 10.2021
  • Wrote persuasive copy for brochures, websites and advertisements to ensure customers were reached.
  • Ensured budgets were maintained and that work was completed according to schedule.
  • Utilized search engine optimization techniques and edited and revised content as needed, improving click conversion rates by 5%.
  • Worked with art directors and account managers to create ideas and schedules that worked with the projects at hand.


Junior Web Content Writer

Demand Studios
06.2016 - 08.2018
  • Communicated with clients to establish project requirements and followed editorial guidelines.
  • Created original, engaging articles that were succinct, informative and easy to read.
  • Worked with developers and other IT staff to address technical challenges in displaying content online.
  • Created an average of 40 seasonally and regionally appropriate blog article content, collaborating with sales, marketing and analytics departments to identify business trends and extrapolate seasonally-relevant topics.

Education

Associate of Arts - Mass Communication

Kenyatta University
Nairobi
03.2017

Skills

  • Language and tone customization
  • Advertising trends review
  • Web content creation
  • SEO awareness
  • Adobe Creative Cloud
  • Associated Press (AP) Style
  • Originality and creativity
  • Organization

Conference Attendance

  • Seattle Interactive Conference - (2022)
  • Content Marketing Conference, New York, NY - (2022)
  • Advertising Week, New York, NY - (2021)
  • Digital Branding Summit, Online - (2020)

Professional Affiliations and Memberships

  • The Africa Society of Professional Copywriters
  • The Professional Copywriters' Alliance
  • Kenya Association of Advertising Agencies

Languages

English
Native or Bilingual
Swahili
Native or Bilingual

Hobbies and Interests

I enjoy writing both at work and at home. I have a blog that I write for weekly and I share information on recipes, DIY projects, fitness, healthy eating and other lifestyle topics. I also love swimming and running in my spare time to keep fit. Every month, I volunteer at a homeless shelter in my hometown.

Profession Relevant Skills

  • Exceptional writing and editing skills that allow me to transform my ideas into writing that effectively communicates information to the appropriate audiences.
  • Excellent listening skills that are helpful when listening to clients' objectives.
  • Solid background in marketing that allows me to understand how product development, promotion and sales process works and how to strategically reach target customers.
  • Outstanding creative thinking skills that are helpful for overcoming issues in writing and for coming up with new and innovative ideas.
  • Strong customer service skills that allow me to communicate clearly and effectively with my clients and establish quality standards.

Timeline

Senior Copywriter

Upwork.com
11.2020 - Current

Copywriter

WriterAccess
09.2017 - 10.2021

Junior Web Content Writer

Demand Studios
06.2016 - 08.2018

Associate of Arts - Mass Communication

Kenyatta University

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Kennedy Gichobi