Kennedy Sutton
Austin,TX
Summary
Dynamic marketing and publicity professional with expertise in influencer campaigns, media relations, and event management for major studios and brands. Skilled in driving national and digital publicity initiatives, managing A-list talent relations, and executing high-profile events, including premieres, festival appearances, and promotional activations at SXSW and TIFF. Adept at building community-driven campaigns, coordinating cross-functional teams, and mentoring junior staff to deliver seamless, impactful results. Proven ability to manage client communications, develop strategic proposals, and enhance brand visibility across social and traditional media platforms.
Overview
5
5
years of professional experience
Work History
Junior Publicist & Influencer Department Manager
Fons PR
Austin, TX
04.2023 - 04.2026
- Lead influencer marketing campaigns for major studios and brands, overseeing social media, press placements, and A-list talent relations.
- Plan and execute high-profile events at festivals such as SXSW and TIFF, building community-driven campaigns that highlight storytelling and culture.
- Drive national and digital publicity campaigns for theatrical and streaming releases, managing strategy, timelines, and cross-team execution across multiple projects.
- Serve as primary liaison for clients, talent teams, and executives, managing high-volume communications and ensuring alignment across stakeholders.
- Oversee event operations for premieres, promotional events, and festival appearances, including logistics, preparation, and on-site coordination.
- Support new business initiatives by developing proposals, coordinating internal prep, and managing follow-ups.
- Mentor junior staff through delegation, structured feedback, and fostering a collaborative team culture.
Marketing Specialist
Auros Street Apperal
Dallas, TX
01.2022 - 04.2023
- Led marketing efforts supporting a product launch through strategic content creation, including TikTok videos and Instagram posts, while contributing to overall creative direction and brand development.
Field Specialist
Peloton
San Marcos, TX
12.2020 - 01.2022
- Client-facing specialist responsible for delivering and onboarding members to Peloton equipment while driving product adoption and brand loyalty. Operate in a performance-based, customer feedback-driven environment, consistently exceeding satisfaction metrics. Recognized as Team Captain and MVP Performer for service excellence and leadership. Contribute to company culture through event planning and engagement initiatives as a member of the Engagement Committee.
Education
BACHELOR OF SCIENCE -
Texas State University
San Marcos, TX01.2021
HIGH SCHOOL DIPLOMA - undefined
Montwood Highschool
El Paso01.2017
Skills
- Influencer Marketing & Talent Relations
- Social Media Strategy (TikTok, Instagram, YouTube, Twitter/X)
- Publicity & Media Campaign Management
- Event Planning & On-Site Coordination (Premieres, Festivals, Launches)
- Press Placement & Media Relations
- Client & Stakeholder Communication
- Project & Campaign Management
- Cross-Functional Team Collaboration
- Brand Development & Storytelling
- Content Creation & Creative Direction
- Proposal Development & New Business Support
- Mentorship & Team Leadership
- Digital Marketing Analytics & Reporting
- Crisis & Reputation Management
Timeline
Junior Publicist & Influencer Department Manager
Fons PR
04.2023 - 04.2026
Marketing Specialist
Auros Street Apperal
01.2022 - 04.2023
Field Specialist
Peloton
12.2020 - 01.2022
HIGH SCHOOL DIPLOMA - undefined
Montwood Highschool
BACHELOR OF SCIENCE -
Texas State University