Summary
Overview
Work History
Education
Skills
Professional Development
References
Timeline
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Kenneth Cohen

Metro Denver Area,Colorado

Summary

To be a Sales Representative and bring my experience with multiple food service manufacturers, broad line distributors, culinary background, operators and restaurants and abilities to build strong industry relationships to achieve sales goals with annual profitable growth and success .

Overview

35
35
years of professional experience

Work History

Regional Colorado Sales Representative

New Mexico Fresh Foods
02.2024 - 09.2024
  • Area customer and distributor pioneering of new products to Denver and Colorado markets.
  • Cold calling of operators and securing new distribution avenues against major competitors and increased sales revenue 150% 5 months.
  • Conducted product demonstrations to educate customers on features, benefits, and competitive advantages.

Account Sales Executive

Lakeland Marketing Food Broker
05.2023 - 10.2023
  • Foodservice Distributor focused representation in metro Denver and front range area.
  • Operator calls and sales and manufacturer support.
  • Organized food shows and events to showcase product offerings, raising brand awareness among prospective clients.

Market Sales Representative

Dawn Foods Inc.
12.2021 - 02.2023
  • Supplying truck load sales of commodities to commercial manufacturing facilities.
  • Working with independent, chain and national accounts throughout Wyoming and Colorado front range.
  • Responsible for driving new and existing accounts with daily calls and prospecting.
  • Booking over four million dollars in annual sales with over ninety operators weekly ordering and supporting 30% growth.
  • Enhanced client satisfaction by addressing concerns promptly and providing exceptional service.

Sales, Service and Events

Multimedia Audio Visual Company
08.2021 - 12.2021
  • Assisting team in many facets of Audio- Visual ,equipping events, meetings, concerts, staging and productions all over Front Range of Colorado.

Chef

Mama’ Noodle Café
09.2020 - 07.2021
  • Set high standards for food service, recipes, preparation, purchasing and production of menu and operation of kitchen.
  • Partnering with owner to set objectives on back and front of house success.
  • Opening and closing responsibilities to ensure safety and profitability.

Sales Executive

McKenna Marketing Group
07.2019 - 07.2020

* Specialty food broker for over 25 artisanal family farms, cheeses, charcuterie, organic dairy and GMO and gluten free products

  • Responsible for operator sales, distributor product placement, food shows and business development.

Area Sales Specialist

Hormel Foods (acquired Fontanini 2018)
01.2018 - 07.2019
  • Responsible for developing key operator accounts in all segments (regional chains, restaurants, lodging, healthcare, college and universities, non-commercial)
  • Delivered profitable growth of area by obtaining new business through operator sales
  • Worked with CO distributors and their sales representatives to facilitate opportunities and new placements.
  • Continually increased sales 25%.

Manufacturer Representative

Fontanini Meats
01.2014 - 01.2018
  • Researched, planned and executed sales in 13 distributors to increase sales in a growing region with over $6 MM in total sales
  • Promoted brand with a rich history within a vast market of Pizza, Italian and ethnic protein category of foods
  • Increased 11% from prior year in 2017 in total region sales
  • Pioneered SKUs into Colorado Distribution
  • Introduced many new products into market region while maintaining sales in a highly competitive product category
  • Researched, planned and executed sales strategies to increase sales in a growing region with over $6 MM in total sales
  • Promoted brand.

Sales Representative

Four Peaks, Inc. Food Brokers
01.2008 - 01.2014
  • Marketed over 30 food manufacturers in 3 states for foodservice broker
  • Represented companies such as Armour-Eckrich, Advance-Pierre, John Morrell, Barber Chicken and Maple Leaf Duck
  • Secured new Patrick Cudahy pork items into tier one distributor and increased sales by over 15,000 lbs
  • That drove annual sales totals to over $2 MM
  • Contributed to team that raised Armour-Eckrich market share to over 900,000 lbs
  • Annually into tier two distribution.

Independent Distributor

R.L Schreiber Foods, Inc.
01.1990 - 01.2008
  • Independent distributor of high-volume R.L Schreiber specialty food service products.
  • Took a startup business from zero to $560,000 in sales and sold over 90,000 lbs of product annually.
  • Responsible for quantity ordering, receiving , storage and distribution route sales .
  • Met or exceeded monthly and quarterly sales goals.
  • Increased sales revenue by consistently following up with leads and cultivating long-term relationships.
  • Maintained accurate records of all transactions, ensuring compliance with company policies and relevant regulations.
  • Named Top Sales Distributor for 8 consecutive years among over 58 peers.

Education

Some College (No Degree) - Economics

Kean University
Union, New Jersey

Culinary Apprenticeship -

Westin Hotels Culinary Program Apprenticeship
Denver, CO

Certified Cook - A.C.F. Culinary Program

Emily Griffith Opportunity School
Denver, CO

High School Diploma -

Columbia High School
Maplewood, New Jersey

Skills

  • Customer Service
  • Customer Relations
  • Customer Relationship Building
  • Interpersonal communication skills
  • Sales expertise
  • Relationship Building
  • Product and service knowledge
  • Sales Presentations
  • Sales closing
  • Customer Retention
  • Cold-calling

Professional Development

  • Colorado Chef de Cuisine Apprenticeship Program
  • American Culinary Federation Apprenticeship Study
  • American Culinary Federation Certified Cook Test
  • American Culinary Federation Sanitation Class

References

available on request

Timeline

Regional Colorado Sales Representative

New Mexico Fresh Foods
02.2024 - 09.2024

Account Sales Executive

Lakeland Marketing Food Broker
05.2023 - 10.2023

Market Sales Representative

Dawn Foods Inc.
12.2021 - 02.2023

Sales, Service and Events

Multimedia Audio Visual Company
08.2021 - 12.2021

Chef

Mama’ Noodle Café
09.2020 - 07.2021

Sales Executive

McKenna Marketing Group
07.2019 - 07.2020

Area Sales Specialist

Hormel Foods (acquired Fontanini 2018)
01.2018 - 07.2019

Manufacturer Representative

Fontanini Meats
01.2014 - 01.2018

Sales Representative

Four Peaks, Inc. Food Brokers
01.2008 - 01.2014

Independent Distributor

R.L Schreiber Foods, Inc.
01.1990 - 01.2008

Some College (No Degree) - Economics

Kean University

Culinary Apprenticeship -

Westin Hotels Culinary Program Apprenticeship

Certified Cook - A.C.F. Culinary Program

Emily Griffith Opportunity School

High School Diploma -

Columbia High School
Kenneth Cohen