Kenneth Eads
New Boston,MI
Summary
Decisive marketing manager with several years of experience driving company growth through creative and innovative strategies. Resourceful team leader skilled at analyzing market trends and customer needs to develop highly effective and targeted marketing campaigns. Successfully drives market share, brand recognition and revenue improvement. Adept at cultivating custom-tailored campaigns.
Overview
10
10
years of professional experience
Work History
Marketing Manager
Midland Tool & Supply
Oak Park, MI
08.2023 - Current
- Collaborated with internal teams on product launches and advertising strategies.
- Managed social media accounts and campaigns.
- Maintained relationships with key customers through regular communication.
- Analyzed market trends to identify potential opportunities for growth.
- Evaluated the effectiveness of marketing campaigns using analytics tools.
- Developed social media marketing strategies to help brand company and increase sales.
- Analyzed sales data to update a product or adjust marketing strategy.
- Oversaw the company's marketing budget of $500,000.
- Identified opportunities for new client acquisition through various marketing channels.
- Set specific marketing goals that align with the overall direction and business goals.
- Tracked, analyzed and reported on marketing program results.
- Developed and managed digital marketing campaigns.
- Coordinated with sales teams to develop mutual approaches to problems and opportunities.
- Tracked and measured marketing outcomes including marketing activities, response, leads, sales, retention, and ROI.
Brand Manager/Paid Social Campaign Manger
Cloud Management
Troy, MI
11.2021 - 07.2023
- Generated campaign reports and conducted benchmark analysis using Google Analytics and Meta Business Suite for data-driven insights.
- Led strategic planning and execution of marketing and promotional strategies for successful new product launches.
- Created impactful online advertisements and optimized company positioning on social media platforms to maximize brand visibility.
- Specialized in loyalty retention and lead generation to drive customer engagement and business growth.
- Spearheaded the development and implementation of highly effective social media and digital marketing strategies, resulting in increased brand awareness, customer retention, and revenue generation.
- Ensured brand consistency across all digital advertising and marketing channels.
- Utilized market data analysis to identify effective approaches for reaching target audiences and specific market segments.
- Managed a $120,000 paid social media budget to achieve optimal campaign performance and ROI.
- Conducted comprehensive market trend analysis and assessed customer requirements to drive informed decision-making.
- Evaluated competitive strategies to identify opportunities for enhancing customer value and business growth.
Marketing Specialist
SuperStroke USA
Wixom, MI
02.2017 - 11.2021
- Strategically directed social media and digital marketing initiatives to drive brand building, engagement, reputation management, and revenue-focused activities.
- Managed multiple social media accounts, including content creation, engagement with followers, activity monitoring, and trend research.
- Regularly utilized platforms such as Creator Studio and Ads Manager to optimize social media performance.
- Successfully managed and developed email marketing initiatives using MailChimp.
- Proactively optimized campaigns by monitoring key metrics such as redirects, click rates, bounce rates, and other KPIs.
- Monitored and analyzed website metrics with Google Data Studio to track marketing campaign performance, identify trends, and make proactive adjustments to strategies.
- Ensured consistent visual design and brand messaging across all digital advertising and marketing platforms.
- Oversaw the end-to-end process of product design, print design, and marketing collateral production.
- Created graphics for social media, advertising, and informational purposes.
- Supervised external branding strategies to ensure consistent messaging and brand representation.
- Prepared branding packages for point of purchase displays and product packaging.
- Developed engaging marketing and promotional advertisements to drive sales revenue and expand customer base.
- Collaborated extensively with advertising, production, digital marketing, and management teams to ensure seamless execution and timing of campaigns.
- Leveraged expertise in Adobe InDesign, Photoshop, and Illustrator to design compelling email blasts, catalogs, posters, and other promotional materials.
- Managed the workflow of junior designers, ensuring adherence to established deadlines.
Graphic Designer/Digital Media Specialist
International Outdoor
Farmington Hills, MI
02.2015 - 02.2017
- Created visually captivating out-of-home (OOH) print and digital advertisements.
- Collaborated with a team of designers to provide constructive feedback and guidance on their projects.
- Interacted with clients to present mockups and gather feedback for adjustments.
- Developed innovative graphics that effectively conveyed complex messages in a simplified manner.
- Produced layouts and drawings adhering to established templates and design standards.
- Obtained approval for design concepts by presenting designs to clients and internal staff.
- Authored internal training procedures for content management systems (CMS) and customer relationship management (CRM) software, specifically Ayuda Systems.
- Efficiently managed digital scheduling and posting for all digital OOH media.
Education
Bachelor of Arts - Graphic Design
Madonna University
2014
Skills
- Project management
- MailChimp
- Creator Studio
- Ads Manager
- Google Data Studio
- Data analytics
- Advertising management
- SmartSheet
- Marketing campaign management
- Adobe CC Suite
- Marketing campaign development
- Media buying
- Budget administration
- Sprout Social
- SEO optimization
Accomplishments
- Drove $650,000 in Revenue: Executed high-impact marketing campaigns that contributed $650,000 in sales within the last fiscal year, demonstrating strategic planning and measurable ROI.
- Maximized Co-op Marketing Funds: Recovered 95% of available co-op dollars, optimizing budget utilization through targeted campaigns and collaborative partnerships.
- Built E-commerce Venture: Developed a direct-to-consumer platform to address overstock and deadstock inventory challenges, scheduled for launch in January 2025, with a focus on revenue growth and operational efficiency.
- Designed Exclusive Promotions: Launched campaigns tailored for Midland Tool & Supply, fostering customer loyalty and attracting new business through unique, incentive-driven strategies.
- Led Sweepstakes Campaigns: Delivered $940,000 in additional revenue in Q1 2023 by creating innovative sweepstakes marketing strategies that enhanced customer acquisition and retention.
Skills & Experience
Design: Web Design, Graphic Design, Logo Design, HTML Emails.
Marketing/Media: Social Media Marketing, Email Marketing (Design/Development), Online Advertising, Commercial Product Photography, Video Editing.
Computer: Adobe Photoshop, Adobe Illustrator, Adobe Indesign, Adobe XD, Adobe Premiere Pro, Adobe Acrobat, Microsoft Office, HTML/CSS.
Other: Campaign monitoring, Mail Chimp, UX/UI.
Timeline
Marketing Manager
Midland Tool & Supply
08.2023 - Current
Brand Manager/Paid Social Campaign Manger
Cloud Management
11.2021 - 07.2023
Marketing Specialist
SuperStroke USA
02.2017 - 11.2021
Graphic Designer/Digital Media Specialist
International Outdoor
02.2015 - 02.2017
Bachelor of Arts - Graphic Design
Madonna University