Summary
Overview
Work History
Education
Skills
Timeline
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Kenneth Kulpa

San Jose,CA

Summary

Experienced sales professional with almost two decades of successful brand and business management. Demonstrated ability to boost top-line revenues, surpassing bottom-line margin targets consistently. Proven track record of expanding brand presence across various business channels, including Natural Channels, FDM, and E-commerce. Highly adaptable with strong problem-solving skills, adept at crafting practical solutions for today's unique brand challenges. An early adopter of cutting-edge technologies like holographic advertising and Blue Tooth Beacon push notification advertising platform.

Overview

16
16
years of professional experience

Work History

Senior Acct Manager

Threshold Enterprises
04.2019 - Current
  • Held direct responsibility for managing Threshold Enterprises' largest volume territory
  • Played a pivotal role in devising and executing strategies that yielded double-digit sales growth and achieved record-setting margins
  • Contributed to the development of a retailer-focused forecasting and margin template, enabling the generation of higher-margin sales
  • Maintained a dual reporting line, reporting directly to both the CFO and General Manager
  • Maintained a commitment to continuous personal growth and education, ensuring effective execution as the brand liaison between Select Nutrition and retailers/e-tailers for over 2,500 unique products.

Business Development and Sales

DotHot
Santa Clara, CA
05.2013 - 04.2019
  • Managed customer acquisition efforts for retail accounts across 100+ point of sales locations
  • Developed and executed campaigns for targeted mobile push notifications to promote special offers and engage independent retail stores effectively.

Business Development

Magic Screen, Inc.
Los Gatos, CA
01.2010 - 02.2013
  • Led the Magic Screen team in targeting Fortune 500 company customers for our cutting-edge holographic 3D no-glasses advertising platform
  • Notable clients included Red Bull, Inglot Cosmetics (NY Times Square), and Marquee Las Vegas Club
  • My responsibilities encompassed media production, customer acquisition, and overseeing the production process to ensure seamless delivery of our innovative advertising solutions.

Business Development

MGE, Film
Aptos, Ca
09.2007 - 01.2010
  • Managed a foreign film distribution company, overseeing the licensing and sales of foreign movies through various retail distribution channels, including our proprietary e-commerce platform
  • Expanded distribution through Hollywood Video, Amazon, and Netflix
  • Spearheaded the creation of the inaugural Video-On-Demand (VOD) catalog for Google Video, and managed post-production processes to ensure content availability on VOD platforms and DVD.

Education

Bachelor of Arts -

California State University Northridge
05.1994

Skills

  • Experienced professional with a multifaceted background spanning Sales and Marketing, Media, Business Development, Retail Management, E-commerce Leadership, and a proven track record of consistently achieving Revenue Growth
  • Business Development
  • Verbal and Written Communication
  • Sales Techniques
  • Negotiation
  • Lead Generation

Timeline

Senior Acct Manager

Threshold Enterprises
04.2019 - Current

Business Development and Sales

DotHot
05.2013 - 04.2019

Business Development

Magic Screen, Inc.
01.2010 - 02.2013

Business Development

MGE, Film
09.2007 - 01.2010

Bachelor of Arts -

California State University Northridge
Kenneth Kulpa