Kenneth Rassi
Allen,TX
Summary
Passionate Salesperson with a dedication to build and nurture broker relationships. Consultative sales approach with over 20 years of focus and experience in the Insurance Industry. Enthusiastic, motivated leader with a comprehensive knowledge of medical, ancillary, and industry specific insurance products.
Overview
19
19
years of professional experience
1
1
Certification
Work History
Regional Sales Executive
Lively
01.2023 - Current
- Brought in over 1,500 H.S.A accounts and $500k in revenue first year
- Educate broker partners and employers on Lively’s product offerings such as Flexible Spending Accounts, Health Savings Accounts, Health Reimbursement Arrangements, Medical Travel Accounts, Lifestyle Spending Accounts, Commuter and COBRA
- Sales leader and ambassador for over 10 interviews plus new hire education and training in an 18 month timeframe.
Vision Sales Executive
EyeMed Vision Care
Cincinnati, Ohio
09.2020 - 01.2023
- Develop and exceed sales strategy for a 18,000 lives goal across Dallas and Fort Worth
- Create long term consultant, partner, and broker relationships
- Educate broker partners and employers on the strategic differences within EyeMed capabilities
- Collaborate with partnerships such as Blue Cross and Blue Shield, CVS-Aetna, and Humana.
Broker Sales Executive
BenefitMall
Dallas, Texas
04.2019 - 09.2020
- Attract and maintain broker relationships while bringing in 80% of a 1,000 life goal in 1st year
- Educate broker partners on the BenefitMall suite of support tools and advancements in technology
- Differentiate what BenefitMall can bring versus the many General Agency competitors
- Using experience selling medical and ancillary business to get a foot in the door.
National Sales Executive, Student Health Markets
Health Care Service Corporation
Richardson, Texas
07.2013 - 11.2018
- Responsible for growth of new business across student health portfolio within HCSC blueprint
- Exceeded and maintained a goal of 3,000 members generating roughly 7.5 million in premium
- Manage, cultivate, and maintain relationships with internal national account sales teams
- Develop a consistent sales strategy with a focus on a unique line of business.
Regional Sales Executive, Ancillary lines
Health Care Service Corporation
05.2008 - 07.2013
- Exceeded sales goals by 125% with a 2 million goal across Dallas, Fort Worth and East Texas
- Cultivate, repair, and retain long term consultant and broker relationships
- Collaborate with internal medical sales executives in all market sizes for cross-sales opportunities.
Benefits Consultant
Higginbotham
Dallas, Texas
06.2005 - 05.2008
- Generate and build a book of business with employer groups in the Dallas / Fort Worth metro
- Specialize in product knowledge of medical and ancillary lines of coverage
- Special focus on H.S.A
- Illustrate a full line of administration capabilities offered within Higginbotham while representing multiple insurance carrier’s products and services
- Annual forecasting and financial auditing with clients on a quarterly basis
- Develop mutually beneficial relationships with internal Property and Casualty consultants.
Education
Bachelor of Science Kinesiology: Sports Studies -
University of New Hampshire
Durham, NH05.1998
Skills
- New Business Development and Retention
- Team Building, Product Improvement & Implementation
- Utilization and Application of Systems & Supportive Technology
Websites
Certification
Texas General Lines Agent Life and Health
Notablementions
- Professional Basketball Germany 1998
- Jim Hatch Achievement Award recipient UNH Basketball 1998
- University of New Hampshire Basketball Team Captain 1998
- University of New Hampshire Basketball 1994 - 1998
- California State University Fresno Basketball 1993 - 1994
- Maine High School Gatorade Basketball Player of the Year 1993
Timeline
Regional Sales Executive
Lively
01.2023 - Current
Vision Sales Executive
EyeMed Vision Care
09.2020 - 01.2023
Broker Sales Executive
BenefitMall
04.2019 - 09.2020
National Sales Executive, Student Health Markets
Health Care Service Corporation
07.2013 - 11.2018
Regional Sales Executive, Ancillary lines
Health Care Service Corporation
05.2008 - 07.2013
Benefits Consultant
Higginbotham
06.2005 - 05.2008
Bachelor of Science Kinesiology: Sports Studies -
University of New Hampshire
Texas General Lines Agent Life and Health
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