Kenneth Rehm
St. Charles,MO
Summary
Results-driven Commercial Leader with expertise in pharmaceutical and medical device sales, national accounts, and field force effectiveness. Led cross-functional teams to execute go-to-market strategies and optimize sales operations across healthcare channels. Specializes in strategic contracting and high-impact product launches, delivering measurable business outcomes through top-performing team development.
Overview
26
26
years of professional experience
Work History
Senior Area General Manager – WHC Gulf Coast
Bayer Corporation
St. Louis, MO
01.2024 - Current
- Lead area strategy and execution to drive revenue and unit growth for IUD portfolio
- Directed cross-functional customer squad and mission teams to implement 90-day tactical plans
- Align field execution with product squads and enterprise stakeholders
- Manage area budget and resource deployment
- Met/Exceeded Revenue sales goals 7/8 quarters in role
- Executed strategies that drove achievement of 'Solo Surge' stretch goal for area in H2 2025
- Led BDL Ecosystem and secured funding for establishing new National Account Director role
Head of Business Development – Women's Healthcare
Bayer Corporation
Whippany, NJ
01.2022 - 01.2023
- Participated in Senior Leadership Team overseeing $800M+ WHC portfolio for strategic growth.
- Led national contracting strategy covering 67% of total business
- Renegotiated 3 national contracts delivering $30M+ revenue increase
- Built and led Business Development Director and Lead teams to drive initiative execution and market expansion.
- Designed lifecycle and renewal contracting frameworks
- Partnered with Legal, Finance, and Market Access to ensure compliant growth
- Developed SOPs enhancing business development processes for increased operational efficiency.
- Drove engagement initiatives achieving top engagement ratings
Area Account Director – Central Region
Bayer Corporation
St Louis, MO
01.2021 - 12.2021
- Led newly formed national account team across central region
- Developed strategic account planning framework enhancing alignment with complex health systems
- Designed IC plan, quota hierarchy, and role impact models
- Established leadership forums and cross-franchise collaboration model to foster teamwork and innovation
- Executive Sponsor for Learning & Development programs
- Implemented mentorship pipeline programs to strengthen leadership bench and support talent development
Director – Field Force Effectiveness, Commercial Operations
Bayer Corporation
Whippany, NJ
01.2019 - 12.2021
- Awards: Top Performer (2019, 2020) | WHC Leadership Award Winner
- Pioneered transition from legacy reporting platform, achieving significant cost savings through enhanced reporting capabilities.
- Designed and launched new sales reporting platform with 95% adoption in 2 weeks
- Led brand and tactical planning process for BU strategy execution
- Presented US WHC strategy to global leadership
- Built business readiness and change adoption frameworks to support seamless implementation of new initiatives.
- Developed high-impact IC plans aligned to must-win objectives
- Created new segmentation and deployment models
- Improved franchise engagement scores from 52% to 80% in 6 months
Regional Business Manager – Central Region
Bayer Corporation
St. Louis, MO
01.2016 - 12.2019
- Ranked #1 Pinnacle Region (2019)
- Led Kyleena launch achieving 318% performance against 250% national benchmark
- Developed analytics-driven launch strategy to optimize market entry and engagement
- Produced top 3 national conversion program performers through targeted training and support
- Led multiple national training and strategy initiatives
- Mentored emerging leaders and first-time managers
- Built culture and morale programs adopted across teams
Acting Regional Account Director
Bayer Corporation
St Louis, MO
01.2015 - 12.2015
- Coached multi-state key account team to enhance collaboration and drive account growth
- Developed national account training programs to improve team competencies and knowledge
- Oversaw strategic account plan execution
- Led KAM hiring and training processes
- Managed 340B and public sector GPO relationships
Key Account Manager – Women's Healthcare
Bayer Corporation
St Louis, MO
01.2011 - 12.2015
- Top 20% performer for 3 consecutive years
- Managed multi-state priority health system portfolio, enhancing client relationships and service delivery
- Developed and executed cross-functional account growth strategies, driving revenue increases
- Implemented residency and care pathway programs, improving patient outcomes and care coordination
- Two-time Silver Pinnacle Award recipient and National KAM Leadership award winner
- National advisory contributor for KAM role development
Executive Sales Consultant – Women's Healthcare
Bayer Corporation
St. Louis, MO
01.2004 - 12.2011
- Achieved President's Circle recognition in 2008 for outstanding sales performance.
- Contributed to IUD portfolio development by providing sales and marketing assistance.
- Enhanced IUD portfolio through strategic client engagement and education initiatives
- Conducted training sessions for regional sales teams to enhance product knowledge.
- Received several accolades for demonstrated leadership and advancement in roles.
Pharmaceutical Sales Representative – Primary Care
Bayer Corporation
St. Louis, MO
01.2001 - 12.2004
- Drove hospital formulary adoption initiatives to ensure product availability and access
- Facilitated successful major brand launches through targeted engagement strategies
- Facilitated onboarding for new hires to enhance team performance and integration.
Named Account Executive
IKON Office Solutions
St. Louis, MO
02.2000 - 05.2001
- Expanded client account base by 75% through strategic outreach initiatives
- Exceeded revenue targets by cultivating strong client relationships
- Sold high-end office equipment to diverse clients, enhancing market presence
Education
Bachelor of Science - Nutritional Sciences, Exercise Physiology
University of Missouri
Skills
- Sales & Commercial Leadership
- Go-To-Market Strategy
- National & Key Accounts
- Business Development
- Product Launch Excellence
- Contract Strategy & Negotiation
- Incentive Compensation Design
- Customer Segmentation
- Performance Optimization
- Strategic Planning
- Change Management
- Cross-Functional Leadership
- 340B / GPO / IDN / AMC Channels
- Field Force Effectiveness
Timeline
Senior Area General Manager – WHC Gulf Coast
Bayer Corporation
01.2024 - Current
Head of Business Development – Women's Healthcare
Bayer Corporation
01.2022 - 01.2023
Area Account Director – Central Region
Bayer Corporation
01.2021 - 12.2021
Director – Field Force Effectiveness, Commercial Operations
Bayer Corporation
01.2019 - 12.2021
Regional Business Manager – Central Region
Bayer Corporation
01.2016 - 12.2019
Acting Regional Account Director
Bayer Corporation
01.2015 - 12.2015
Key Account Manager – Women's Healthcare
Bayer Corporation
01.2011 - 12.2015
Executive Sales Consultant – Women's Healthcare
Bayer Corporation
01.2004 - 12.2011
Pharmaceutical Sales Representative – Primary Care
Bayer Corporation
01.2001 - 12.2004
Named Account Executive
IKON Office Solutions
02.2000 - 05.2001
Bachelor of Science - Nutritional Sciences, Exercise Physiology
University of Missouri