Kenneth Walker
Dallas,TX
Summary
Portfolio: https://kenwalker.my.canva.site
Growth-focused content strategist and creative leader with experience scaling multi-platform brand presence through social-first marketing and high-performing content systems. Specializes in short-form video strategy, audience growth, brand storytelling, and creative operations across consumer-facing brands. Proven ability to align content initiatives with broader marketing, engagement, and business objectives.
Overview
11
11
years of professional experience
Work History
Head of Content
GOTRAX
02.2026 - Current
- Elevated from Social Media Content Creator to Head of Content, taking ownership of GOTRAX’s social content strategy, creative direction, short-form video execution, and platform growth across Instagram, Facebook, TikTok, and YouTube.
- Led GOTRAX-owned organic content strategy during the 2026 reporting period, contributing to major year-over-year growth from Jan. 1–July 6, 2026 vs. Jan. 1–July 6, 2025, with Instagram reach increasing +582%, views +183%, comments +512%, shares +394%, and follows +442%.
- Improved GOTRAX Facebook owned-content performance year over year, helping drive +63% reach, +253% shares, +1,268% 3-second video views, and +1,048% total seconds viewed during the same Jan. 1–July 6 comparison period.
- Expanded responsibilities beyond GOTRAX due to strong performance, supporting marketing and content development across additional consumer brands including Coleman, Outdoor Ex, Forge, and GoLabs.
- Directed multi-brand content strategy across e-mobility, outdoor lifestyle, powersports, and robotics verticals, adapting creative direction, messaging, and platform approach to fit each brand’s audience and positioning.
- Developed and executed a stronger social-first content system focused on product storytelling, lifestyle-driven creative, platform-specific formatting, and consistent short-form video output.
- Oversaw end-to-end content workflow including ideation, scripting, filming, editing, publishing, community engagement, reporting, and performance optimization.
Social Media Content Creator
GOTRAX
11.2025 - 02.2026
- Produced short-form social content for GOTRAX’s e-mobility product lineup, creating platform-specific videos for TikTok, Instagram, Facebook, and YouTube Shorts.
- Managed end-to-end content creation, including concept development, filming, editing, caption writing, publishing support, and performance review.
- Created lifestyle-driven product content highlighting real-world use cases, product features, ride experience, portability, and consumer benefits.
- Tested hooks, trends, sounds, editing styles, and product storytelling formats to identify content approaches that resonated with GOTRAX’s audience.
- Collaborated with marketing, influencer, and creative teams to support product launches, seasonal campaigns, and brand awareness initiatives.
- Built a strong foundation in GOTRAX’s brand voice, product lineup, and audience behavior, contributing to promotion into Head of Content within four months.
Social Media Influencer & Brand Partner
Self Employed
02.2015 - Current
- Built and scaled a cross-platform personal brand with 2M+ followers across Instagram, TikTok, Facebook, and YouTube, creating lifestyle, fashion, wellness, travel, and brand-focused content.
- Partnered with nationally recognized brands including Google, Gatorade, GoArmy, Hattie B’s, Coleman, Flova, PetLabCo, Adidas, Tissot, and more, delivering creator-led campaigns across short-form video and social media platforms.
- Developed a proven track record of producing high-performing branded and organic content that blends authentic storytelling, audience insight, and platform-specific creative strategy.
- Created and executed end-to-end brand campaigns, including concept development, filming, editing, caption writing, publishing, audience engagement, and performance optimization.
- Maintained a highly engaged audience with content averaging up to 3.0% engagement across select campaigns and platforms, supporting strong brand visibility and audience interaction.
- Leveraged 10+ years of creator experience to build trust with audiences while helping brands connect through relatable, social-first content.
- Produced content across multiple verticals including consumer products, food and beverage, sports, fashion, lifestyle, wellness, outdoor, and tech, demonstrating range across both personal and sponsored campaigns.
- Managed brand communication, campaign deliverables, content approvals, posting timelines, and performance reporting for paid partnerships and sponsored activations.
Digital News Host
iOne Digital
07.2023 - 07.2024
- Delivered scripted pop culture and news segments published 3x weekly across digital platforms.
- Presented engaging on-camera content tailored for social media audiences.
- Collaborated with production team on scripting, delivery, and segment execution.
- Helped drive audience engagement through consistent video publishing.
Education
MLK High School -
MLK High School
Atlanta, GA12.2012
Skills
- Content Strategy
- Creative Direction
- Platform Optimization
- Short-Form Video
- Social Media Marketing
- Meta Business Suite
- Trend Analysis
- Brand Development
- Multi-Brand Management
- Content editing
- Strategic content planning
- Content development
- Brand messaging
Timeline
Head of Content
GOTRAX
02.2026 - Current
Social Media Content Creator
GOTRAX
11.2025 - 02.2026
Digital News Host
iOne Digital
07.2023 - 07.2024
Social Media Influencer & Brand Partner
Self Employed
02.2015 - Current
MLK High School -
MLK High School