Kenneth Walker
Dallas,TX
Summary
Portfolio: https://kenwalker.my.canva.site
Growth-focused content strategist and creative leader with experience scaling multi-platform brand presence through social-first marketing and high-performing content systems. Specializes in short-form video strategy, audience growth, brand storytelling, and creative operations across consumer-facing brands. Proven ability to align content initiatives with broader marketing, engagement, and business objectives.
Overview
11
11
years of professional experience
Work History
Head of Content
GOTRAX
Dallas, USA
02.2026 - Current
- Elevated from Social Media Content Creator to Head of Content, taking ownership of GOTRAX’s social content strategy, creative direction, short-form video execution, and platform growth across Instagram, Facebook, TikTok, and YouTube.
- Led GOTRAX-owned organic content strategy during the 2026 reporting period, contributing to major year-over-year growth from Jan. 1–July 6, 2026 vs. Jan. 1–July 6, 2025, with Instagram reach increasing +582%, views +183%, comments +512%, shares +394%, and follows +442%.
- Improved GOTRAX Facebook owned-content performance year over year, helping drive +63% reach, +253% shares, +1,268% 3-second video views, and +1,048% total seconds viewed during the same Jan. 1–July 6 comparison period.
- Expanded responsibilities beyond GOTRAX due to strong performance, supporting marketing and content development across additional consumer brands including Coleman, Outdoor Ex, Forge, and GoLabs.
- Directed multi-brand content strategy across e-mobility, outdoor lifestyle, powersports, and robotics verticals, adapting creative direction, messaging, and platform approach to fit each brand’s audience and positioning.
- Developed and executed a stronger social-first content system focused on product storytelling, lifestyle-driven creative, platform-specific formatting, and consistent short-form video output.
- Oversaw end-to-end content workflow including ideation, scripting, filming, editing, publishing, community engagement, reporting, and performance optimization.
Social Media Content Creator
GOTRAX
Dallas, USA
11.2025 - 02.2026
- Produced short-form social content for GOTRAX’s e-mobility product lineup, creating platform-specific videos for TikTok, Instagram, Facebook, and YouTube Shorts.
- Managed end-to-end content creation, including concept development, filming, editing, caption writing, publishing support, and performance review.
- Created lifestyle-driven product content highlighting real-world use cases, product features, ride experience, portability, and consumer benefits.
- Tested hooks, trends, sounds, editing styles, and product storytelling formats to identify content approaches that resonated with GOTRAX’s audience.
- Collaborated with marketing, influencer, and creative teams to support product launches, seasonal campaigns, and brand awareness initiatives.
- Built a strong foundation in GOTRAX’s brand voice, product lineup, and audience behavior, contributing to promotion into Head of Content within four months.
Social Media Influencer & Brand Partner
Self Employed
02.2015 - Current
- Built and scaled a cross-platform personal brand with 2M+ followers across Instagram, TikTok, Facebook, and YouTube, creating lifestyle, fashion, wellness, travel, and brand-focused content.
- Partnered with nationally recognized brands including Google, Gatorade, GoArmy, Hattie B’s, Coleman, Flova, PetLabCo, Adidas, Tissot, and more, delivering creator-led campaigns across short-form video and social media platforms.
- Developed a proven track record of producing high-performing branded and organic content that blends authentic storytelling, audience insight, and platform-specific creative strategy.
- Created and executed end-to-end brand campaigns, including concept development, filming, editing, caption writing, publishing, audience engagement, and performance optimization.
- Maintained a highly engaged audience with content averaging up to 3.0% engagement across select campaigns and platforms, supporting strong brand visibility and audience interaction.
- Leveraged 10+ years of creator experience to build trust with audiences while helping brands connect through relatable, social-first content.
- Produced content across multiple verticals including consumer products, food and beverage, sports, fashion, lifestyle, wellness, outdoor, and tech, demonstrating range across both personal and sponsored campaigns.
- Managed brand communication, campaign deliverables, content approvals, posting timelines, and performance reporting for paid partnerships and sponsored activations.
Digital News Host
iOne Digital
Atlanta, USA
07.2023 - 07.2024
- Delivered scripted pop culture and news segments published 3x weekly across digital platforms.
- Presented engaging on-camera content tailored for social media audiences.
- Collaborated with production team on scripting, delivery, and segment execution.
- Helped drive audience engagement through consistent video publishing.
Education
MLK High School -
MLK High School
Atlanta, GA12.2012
Skills
- Content Strategy
- Creative Direction
- Platform Optimization
- Short-Form Video
- Social Media Marketing
- Meta Business Suite
- Trend Analysis
- Brand Development
- Multi-Brand Management
- Content editing
- Strategic content planning
- Content development
- Brand messaging
Timeline
Head of Content
GOTRAX
02.2026 - Current
Social Media Content Creator
GOTRAX
11.2025 - 02.2026
Digital News Host
iOne Digital
07.2023 - 07.2024
Social Media Influencer & Brand Partner
Self Employed
02.2015 - Current
MLK High School -
MLK High School