Kenneth M Nester III (Trey)
Digital Marketing Specialist
Oklahoma City
Summary
Strategic marketing leader with 9+ years of experience driving multi-channel growth strategies tied directly to revenue performance. Experienced in leading cross-functional collaboration, optimizing marketing investment, and translating data insights into executive-level business impact. Focused on building scalable marketing systems that support long-term organizational growth.
Overview
10
10
years of professional experience
6
6
years of post-secondary education
1
1
Certification
Work History
Owner/Operator
Tashka Marketing Strategies LLC
Oklahoma City
01.2025 - Current
- Develop and manage digital marketing strategies for small businesses, including Google Ads, social media, email, SMS, Provide content creation support, and performance reporting to drive growth and engagement.
Digital Marketing Specialist
Bob Mills Furniture
Oklahoma City
05.2024 - Current
- Lead digital marketing strategy and execution for 11 retail locations, managing full-funnel campaigns across Google, Meta, Pinterest, TikTok, and OTT platforms to drive foot traffic and revenue.
- Rebuilt Google Search campaigns, generating over $15 million in attributable in-store revenue while maintaining a 90%+ optimization score.
- Executed a comprehensive digital launch for a new store, including verified listings (Google, Apple, Bing) and local ad strategies, resulting in a 16% increase in foot traffic over projections.
- Launched and optimized a TikTok UGC campaign, producing $100,000+ in trackable revenue through organic-style video engagement.
- Manage ongoing PPC, paid social, and display efforts; analyze KPIs and apply performance insights to optimize spend and maximize ROAS.
- Built and led an internal organic social team, developing a content calendar focused on brand storytelling and community engagement.
- Support SEO initiatives through keyword strategy, content creation, and performance reporting using GA4 and GSC.
- Collaborate with creative, media, and leadership teams on campaign planning, audience segmentation, and strategic decision-making.
Digital Marketing & Social Media Coordinator
Skulls Unlimited / Museum of Osteology
Oklahoma City
06.2022 - 05.2024
- Led a viral content campaign featuring “Sir Indiana Bones,” growing social media by 200K+ followers and driving 2.1M+ video views; earned national coverage from GMA, The Dodo, and Inside Edition.
- Managed Google Ads campaigns generating $60,000 in monthly revenue, 500,000 impressions, and 100,000 clicks; while maintaining +90% optimization score through performance-focused optimizations.
- Improved website structure and content to boost SEO and user engagement, contributing to sustained traffic growth and stronger search rankings.
- Developed and executed targeted email and SMS marketing strategies, generating $635,000 in attributed revenue within one year.
- Increased year-over-year holiday revenue by 30% through integrated campaign planning, audience segmentation, and creative strategy.
Copywriter & Digital Marketing Specialist
Skills-To-Change Institute
Edmond
04.2022 - 09.2022
- Successfully migrated the company’s website from Shopify to Wix to better align with their service-based business model.
- Assisted with blog writing and graphic design efforts, resulting in increased online engagement.
- Launched and managed Google Ads campaigns that drove an additional 20,000 website visitors in three months.
- Developed and executed a paid social media strategy across multiple platforms, generating over $10,000 in revenue.
- Created a year-long strategic marketing plan grounded in financial analysis and competitor research.
Academic & Personal Development
Independent Focus
Edmond
01.2019 - 04.2022
Marketing & Sales Intern
Chickasaw Nation / Remington Park
Oklahoma City
06.2016 - 01.2019
Education
BBA - Marketing
University of Central Oklahoma
Edmond, OK 08.2015 - 05.2021
Skills
- Strategic Marketing Leadership
- Revenue Growth Strategy
- Cross-Channel Digital Strategy
- Marketing Budget & Forecast Management
- Data-Driven Decision Making
- Performance & ROI Optimization
- Integrated Campaign Planning
- Team Leadership & Cross-Functional Collaboration
- Marketing Analytics & Attribution
- Brand & Market Positioning
- Generative AI Strategy and Implementation
Certification
- Google Ads & Google Analytics Certification, 2025
- Meta Social Media Marketing Certification, 2025
- Cybersecurity Bootcamp, OSU-OKC, 2023
- Digital Marketing Professional (DMI), 2021
- Professional Certified Marketer (AMA), 2021
Volunteer Experience
Future Society of Oklahoma (501(c)(3)) — Vice President | Aug 2025 – Present
- Support executive leadership by driving follow-through on board priorities, timelines, and deliverables.
- Coordinate major activities (awards program, holiday event planning), ensuring tasks are completed and stakeholders stay aligned.
- Maintain brand standards and messaging consistency; scoping a website modernization with a designer and board partners.
Soonercon — Assistant Director of Marketing | Jun 2024 – Present
- Support Marketing Director with digital ads, creative coordination, sponsorship outreach, and event promotion.
- Contribute to campaign planning and production workflows for Soonercon and related nonprofit initiatives.
Timeline
Owner/Operator
Tashka Marketing Strategies LLC
01.2025 - Current
Digital Marketing Specialist
Bob Mills Furniture
05.2024 - Current
Digital Marketing & Social Media Coordinator
Skulls Unlimited / Museum of Osteology
06.2022 - 05.2024
Copywriter & Digital Marketing Specialist
Skills-To-Change Institute
04.2022 - 09.2022
Academic & Personal Development
Independent Focus
01.2019 - 04.2022
Marketing & Sales Intern
Chickasaw Nation / Remington Park
06.2016 - 01.2019
BBA - Marketing
University of Central Oklahoma
08.2015 - 05.2021