Kenny Moncada
Brooklyn,New York
Summary
Senior Healthcare Operations and Business Development Executive with 12+ years of leadership experience in the New York home healthcare industry. Proven track record of expanding referral networks, managing MLTC partnerships, and driving sustained patient growth across multi-county markets. Expertise in business development strategy, intake operations, compliance management, and healthcare marketing. Successfully led cross-functional teams through strategic provider relationships and targeted outreach initiatives. Recognized for strengthening healthcare partnerships, optimizing operational workflows, and supporting revenue growth for home healthcare agencies.
Overview
15
15
years of professional experience
Work History
Director of Marketing Operations
Rockway Home Care
Inwood, NY
11.2025 - Current
- Led development and execution of marketing strategies to enhance brand visibility and client engagement.
- Managed cross-functional teams to streamline marketing operations and improve workflow efficiency.
- Analyzed market trends to inform strategic decisions and identify growth opportunities in home care services.
- Fostered relationships with external partners to expand service offerings and enhance client acquisition efforts.
- Developed training programs for marketing staff, enhancing team capabilities and operational knowledge.
- Developed and monitored KPIs to measure the success of marketing initiatives.
- Evaluated competitive landscape and adjusted marketing strategies accordingly.
- Collaborated with sales teams to develop effective collateral materials that drove revenue growth.
- Established strategic partnerships with key industry influencers to expand market reach.
- Increased brand awareness by developing and executing targeted marketing strategies.
- Led a team of marketing professionals, fostering creativity and collaboration.
- Built strong relationships with industry professionals and influencers.
Director of Business Development & Intake Operations
Future Care Health Services, Inc.
Brooklyn, New York
02.2023 - 10.2025
- Cultivated partnerships with healthcare providers, hospitals, clinics, and pertinent organizations.
- Developed strategic partnerships to enhance service offerings and market presence.
- Exploited online platforms and social media for broader audience reach and engagement.
- Directed daily functions of 10 marketing and intake department personnel.
- Encouraged a performance-driven team culture through collaborative leadership methods.
- Analyzed weekly marketing results, optimizing strategies to fulfill objectives.
- Led cross-functional teams to drive business growth initiatives and operational efficiencies.
- Created growth initiatives aimed at adapting to shifting demands in home care sector.
- Analyzed market trends to identify new opportunities for expansion and investment.
- Attended weekly networking events to reinforce connections with MLTC & MAP plans.
- Mentored team members on best practices in business development and client engagement strategies.
- Increased client base by developing and implementing effective business development strategies.
- Conducted comprehensive market research studies to identify untapped opportunities for growth within the industry landscape.
- Optimized lead generation efforts by implementing CRM tools and refining prospecting techniques.
Business Development Consultant
New York Health Care, Inc.
Valley Stream, New York
02.2023 - 02.2025
- Advised NYHC on business opportunities in home care sector.
- Created strategic plans for marketing staff to pursue new ventures.
- Cultivated relationships with MLTC Plans and LDSS offices statewide.
- Produced new referral sources for intake staff to process efficiently.
- Delivered insights on market trends to upper management in home care.
- Sourced potential candidates for marketing positions at NYHC.
- Oversaw NHTD and TBI partnerships with RRDC offices throughout NYS.
- Conducted market research and analyzed industry trends to inform business development strategies.
Director of Business Development, Intake & Branch Operations
New York Health Care, Inc.
Valley Stream, New York
02.2018 - 02.2023
- Oversaw 12 Business Development Marketers across 12 counties in NYS while supervising a staff of five intake personnel and two CDPAP compliance registration staff.
- Ensured adherence to HIPAA Privacy and Security regulations for patient information protection.
- Maintained acceptable utilization hours to support profitable contract rates and enhance billing hours.
- Facilitated weekly meetings with upper management to resolve departmental issues.
- Developed strategic partnerships to expand service offerings and enhance market presence.
- Led initiatives to identify and pursue new revenue opportunities in competitive healthcare landscape.
- Collaborated with cross-functional teams to align business development strategies with organizational goals.
- Conducted market analysis to inform decision-making and prioritize growth initiatives effectively.
- Oversaw contract negotiations, ensuring favorable terms that supported company objectives.
Business Development & Intake
Personal Touch Home -Care of New York, Inc.
Queens, New York
07.2016 - 01.2018
- Led Business Development and Marketing initiatives to drive company growth.
- Built and maintained communications with vendors, industry leaders, and partners.
- Implemented targeted Outreach Community Marketing strategies to expand organizational reach.
- Negotiated contract terms and rates with clients to achieve favorable outcomes.
- Recruited, hired, trained, and mentored new business development staff.
- Networked with industry colleagues to enhance collective Business Development objectives.
- Directed recruitment of home health aide candidates in line with company needs.
- Ensured staff compliance with guidelines for marketing, sales, and business development.
Director of Business Operations
Allen Health Care Services (National Home Health Care Corp.)
Queens, New York
03.2015 - 07.2016
- Expanded MLTC contracts by building strong relationships and initiating client discussions.
- Adjusted budgetary concerns while providing operational guidance across departments.
- Negotiated favorable rates with new clients and reassessed existing client agreements.
- Crafted departmental goals, policies, procedures, and performance standards effectively.
- Enhanced connections with current clients to support ongoing partnerships.
- Acted as interdepartmental facilitator to unify company objectives.
- Stimulated innovative thinking within facility management for improved collaboration.
- Empowered team members to enhance morale and foster a positive work environment.
- Spearheaded the development of strategic partnerships, resulting in increased market reach and revenue growth.
- Increased overall business efficiency by streamlining operational processes and implementing cost-saving measures.
- Implementing change management initiatives that facilitated the successful adoption of new systems and processes across the organization.
Director of Intake
Preferred Home Care of New York
Brooklyn, New York
11.2012 - 03.2015
- Managed six in-house staff members across two teams focused on CHHA services and Long Term Home Care.
- Monitored eight Outreach Community Representatives.
- Analyzed intake workflows to identify areas for process improvement and efficiency gains.
- Implemented data management systems to improve tracking of patient information and outcomes.
- Facilitated interdepartmental collaboration to optimize resource allocation and service coordination.
- Streamlined the intake process by implementing new protocols and procedures, resulting in increased efficiency and client satisfaction.
- Developed training programs for staff on best practices in patient intake procedures.
- Scheduled staff assignments according to departmental requirements.
Rehab Supervisor
Preferred Home Care of New York
Brooklyn, New York
08.2013 - 01.2014
- Oversaw daily therapy service delivery for patients throughout five boroughs of New York.
- Evaluated rehabilitation staff performance levels to maintain high standards.
- Engaged with diverse field concepts and procedures to improve vendor relations with MLTCs and CHHAs.
- Leveraged experience to set and accomplish strategic goals for rehabilitation department.
- Executed payroll processing, billing tasks, and vendor communications accurately.
- Led a team comprising 34 per diem staff members in the field and 3 in-house personnel.
- Communicated daily updates to upper management on departmental activities.
Intake Supervisor
Preferred Home Care of New York
Brooklyn, New York
03.2013 - 08.2013
- Oversaw daily intake operations for home care referrals processed by intake team.
- Trained new intake staff on company policies and procedures for handling referrals.
- Ensured follow-up on contracts related to patients' Start of Cares and authorizations.
- Provided regular updates to marketers on referral statuses from hospitals and nursing homes.
- Monitored referrals on hold due to missing documentation required for MLTC or CHHA.
- Implemented methods to resolve issues arising during the referral process.
- Kept Intake Director and Business Development Director informed of referral metrics.
Intake Coordinator
Preferred Home Care of New York
Brooklyn, New York
11.2012 - 03.2013
- Inputted essential information for completing home health care referrals to CHHA or MLTC programs.
- Researched insurance options to determine suitable CHHA or MLTC program for each patient.
- Collaborated with healthcare professionals to secure home health community referrals with required documentation.
- Kept social workers updated on referral progress and patient discharge timelines for home care setup.
- Executed follow-up communications with facilities and families regarding service approval notifications.
- Employed Excel regularly for effective tracking of company’s case intake process.
- Delivered consistent administrative assistance to Intake and Business Development directors, supporting overall efficiency.
Intake & Case Coordinator
Progressive Home Health Services, Inc.
Manhattan, New York
10.2011 - 11.2012
- Processed new, resumed, and transfer referrals from major CHHA and MLTC programs in Brooklyn and Queens.
- Ensured accurate completion of intake forms for new referrals and resumption cases.
- Verified patient information and entered demographic data into computer systems.
- Communicated referral statuses with departments and informed patients and families of coverage details.
- Provided detailed information on Progressive Home Health Services offerings to patients and contractors.
- Updated logs and disseminated contract messages to case coordinators and supervisors throughout the day.
Education
Bachelor of Arts in Economics - Business Administration
The City College of the City University of New York
Manhattan, New York05-2010
Skills
- Strategic Executive Leadership
- Interpersonal Communication Skills
- Healthcare Industry Expertise
- Market Expansion Expertise
- Executing Strategic Marketing Strategies
- Business Development Strategies
- Commitment to Professional Standards
- Proficient Staff Development
- Analytical Problem Solving
- Partnership Development
- Vendor Management
- Channel Development
- Social Media Marketing
- Customer Engagement
- Performance Management
- Networking
- Maximize Revenue Streams
- Compliance Expertise
- Critical Analysis
- Organizational Development
Languages
Spanish
Native or Bilingual
Timeline
Director of Marketing Operations
Rockway Home Care
11.2025 - Current
Director of Business Development & Intake Operations
Future Care Health Services, Inc.
02.2023 - 10.2025
Business Development Consultant
New York Health Care, Inc.
02.2023 - 02.2025
Director of Business Development, Intake & Branch Operations
New York Health Care, Inc.
02.2018 - 02.2023
Business Development & Intake
Personal Touch Home -Care of New York, Inc.
07.2016 - 01.2018
Director of Business Operations
Allen Health Care Services (National Home Health Care Corp.)
03.2015 - 07.2016
Rehab Supervisor
Preferred Home Care of New York
08.2013 - 01.2014
Intake Supervisor
Preferred Home Care of New York
03.2013 - 08.2013
Director of Intake
Preferred Home Care of New York
11.2012 - 03.2015
Intake Coordinator
Preferred Home Care of New York
11.2012 - 03.2013
Intake & Case Coordinator
Progressive Home Health Services, Inc.
10.2011 - 11.2012
Bachelor of Arts in Economics - Business Administration
The City College of the City University of New York