Kenny Parsons
Business Development Manager
Doral,FL
Summary
Dynamic Business Development Manager with extensive technical expertise in the Avionics, Radio, and Fiber Test Equipment markets, as well as in Industrial Tools, Metrology, and GSE markets. Proven track record of designing complementary services to enhance customer experience and drive revenue growth through increased customer loyalty. Skilled in strategic planning, operational oversight, P&L management, negotiations, import/export processes, and sales. Bicultural professional with dual citizenship in Colombia and the United States, fluent in English and Spanish, with basic proficiency in French.
Overview
12
12
years of professional experience
7
7
years of post-secondary education
2
2
Languages
Work History
Channel Account Manager - AvComm Channels USA
VIAVI Solutions Inc.
10.2023 - Current
- Cultivated and maintained strong relationships with key personnel in partner accounts, fostering productive collaborations
- Coordinated company resources to meet partner performance objectives, resulting in increased sales volume and strategic achievements
- Led joint planning processes with partners to establish mutual performance objectives and financial targets
- Proactively assessed partner needs and facilitated solution development efforts to address end-user requirements effectively
- Ensured partner compliance with agreements and drove adoption of company programs, resulting in enhanced partner engagement and sales performance
- Collaborated with Channel Marketing to devise and implement channel marketing programs aligned with sales goals.
Business Development Manager - AvComm for Latin America
VIAVI Solutions Inc.
05.2021 - Current
- Developed and executed strategic plans for Radio Test and Avionics Test Business Units in Latin America, focusing on brand awareness and customer loyalty
- Restructured channel partners to enhance product accessibility and customer support, resulting in improved customer experience and increased revenue by $1M.
- Collaborated with services and customer care units to enhance customer experience throughout product lifecycle, leading to increased loyalty and revenue
- Strengthened relationships with strategic allies to drive product adoption and market penetration
- Coordinated and executed marketing activities for assigned product lines in region
- Provided technical support in Spanish and Portuguese to non-English-speaking customers, ensuring high-quality service delivery.
- Delivered compelling sales presentations to prospective clients, highlighting unique value proposition of our products and services
- Leveraged industry events to network with potential clients, generating significant brand exposure and driving new business acquisition efforts
- Conducted comprehensive market research and analysis to identify potential areas of growth
Chief Executive Officer
Suministros Industriales de Colombia - Sumincol
05.2012 - 09.2020
- Directed corporate business activities serving customers in the United States and Latin America, focusing on aviation, communications, mining, oil and gas, and power generation markets
- Initiated business opportunities through consultative selling, identifying unresolved needs and sourcing solutions
- Determined strategic direction and oversaw high-level activities, including profit and loss authorization
- Achieved a 3M increase in revenue in first year by fostering relationships between US manufacturers and Colombian customers
- Implemented a solution-focused strategy, adding value to products and enhancing customer satisfaction
- Successfully secured and executed over 100 contracts with the Colombian military and Ministry of Defense
- Obtained and maintained ISO17025 accreditation for the Calibration laboratory, ensuring quality standards compliance
- Supervised procurement of critical aviation equipment, including GSE, avionics, specialized tools, and radio test equipment.
Education
International Master of Business Administration - MBA - General Management with a focus on Structured Finance and Energy
EADA Business School
Barcelona, Spain 08.2015 - 07.2016
Bachelor's Degree in Government and International Relations -
Universidad Externado De Colombia
Bogota, Colombia 08.2002 - 05.2008
Skills
Strategic Planning
undefinedTimeline
Channel Account Manager - AvComm Channels USA
VIAVI Solutions Inc.
10.2023 - Current
Business Development Manager - AvComm for Latin America
VIAVI Solutions Inc.
05.2021 - Current
International Master of Business Administration - MBA - General Management with a focus on Structured Finance and Energy
EADA Business School
08.2015 - 07.2016
Chief Executive Officer
Suministros Industriales de Colombia - Sumincol
05.2012 - 09.2020
Bachelor's Degree in Government and International Relations -
Universidad Externado De Colombia
08.2002 - 05.2008
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