Healthcare leader with 20+ years of experience in client relations, sales, and home care management. Proven track record in building referral networks, expanding revenue, and enhancing client satisfaction. Committed to advancing health equity and community engagement to improve access to care and foster stakeholder relationships.
Work History
Sales & Marketing Director
Faith Care US
2024 - 2026
Growing hospice admissions (SOC) from 10 to 35 per month, resulting in over 200% revenue growth
Increasing private pay home care revenue by about 50% by expanding and strengthening referral relationships
Organizing community events, health fairs, and educational programs that increases visibility and generates new referrals
Building and maintaining strong referral partnerships with hospitals, SNFs, and community organizations
Leading the marketing team to improve referral conversion rates and overall client engagement
Clinical Liaison
Affinity Care Hospice
2021 - 2024
Helping drive hospice admissions growth, increasing overall census and revenue
Building strong relationships with physicians, discharge planners, and care teams to support steady referrals
Participating in community outreach, health fairs, and provider in-services to grow referral sources
Improving the admissions process to make it faster and more accessible for patients and families
Sales Account Manager
Elara Caring
2017 - 2021
Increasing private pay admissions (SOC) from 15 to 39 per month, leading to about 160% revenue growth
Developing referral networks with hospitals, SNFs, and community organizations
Planning and leading outreach events and health fairs to bring in new clients
Recruiting and training team members, helping improve performance and retention
Sales Team Lead
Golden Living / Direct Connect
2016 - 2017
Managing admissions pipeline and referral flow for home care and skilled nursing services
Overseeing insurance verification, claims processing, and utilization review to ensure smooth operations
Building and maintaining relationships with providers to drive consistent referral volume
Monitoring team performance and supporting staff to improve efficiency and admissions outcomes
Collaborating with internal teams to streamline processes and improve overall patient intake experience
Medicare Marketing Representative
UnitedHealthcare
2014 - 2016
Increasing Medicare enrollments through community outreach, education, and one-on-one consultations
Building relationships with local organizations and community groups to expand market reach
Conducting informational sessions and presentations to educate individuals on Medicare plan options
Assisting clients in selecting appropriate plans based on their healthcare needs and eligibility
Maintaining compliance with Medicare marketing guidelines while achieving enrollment targets
Equity Liaison
Public Health Solutions
2021 - 2025
Supported initiatives promoting health equity and anti-racism across NYC public health programs, enhancing community health outcomes
Engaged community partners and stakeholders to enhance access to care, fostering collaborative solutions
Led outreach efforts to raise awareness and boost participation in public health services, increasing community engagement
Contributed to internal efforts to make services more accessible and equitable