Kenyatta Ramsey
Jacksonville,FL
Summary
Led the formation of a new department within a premier professional golf organization aimed at advancing product diversity and the overall game of golf. Implemented innovative processes and programs that resulted in record growth in both individual and team achievements in competitive golf.
Overview
20
20
years of professional experience
Work History
Vice President, Player Development
PGA TOUR, Inc.
04.2023 - Current
- Experiences/Skills – Marketing, client management, program execution
- Managed relationships of 30+ corporate partners to The First Tee National Office
- Business development–target prospecting and execution for new leads and contract renewals
- Corporate partner program activation – creation and execution
Sr. Director, Tournament Business Affairs
PGA TOUR, Inc.
03.2018 - 08.2021
- Experience/Skills – Client management, marketing, sales, program creation and execution
- Primary PGA TOUR liaison for co-sanctioned events on PGA TOUR’s Champions Tour
- Responsible for management of $30 Million per year of title sponsor assets and deliverables on PGA TOUR’s Champions Tour
- Responsible for title sponsor renewals on PGA TOUR’s Champions Tour, including contract negotiations and asset allocation over the last three
- Oversaw Champions Tour brand marketing, with focus on onsite activation and digital media
- Creation and current oversight of entire PGA TOUR Champions Tour’s social media platform
- Director, Tournament Business Affairs - 3/12 to 3/18
- Manager, Tournament Business Affairs - 3/08 thru 3/12
Corporate Sponsorship Coordinator
The First Tee
07.2006 - 03.2008
- Experiences/Skills – Marketing, client management, program execution
- Managed relationships of 30+ corporate partners to The First Tee National Office
- Business development–target prospecting and execution for new leads and contract renewals
- Corporate partner program activation – creation and execution
Education
Master of Science - Sports Administration
University of New Mexico
Bachelor of Science - Sports Management
Guilford College
Skills
- Team leadership
- Relationship building
- Decision-making
- Critical thinking
- Client relationship building
CUST
“Lives of great men all remind us; we can make our lives sublime, and departing, leave behind us, footprints on the sands of time.” Henry Wadsworth Longfellow
Timeline
Vice President, Player Development
PGA TOUR, Inc.
04.2023 - Current
Sr. Director, Tournament Business Affairs
PGA TOUR, Inc.
03.2018 - 08.2021
Corporate Sponsorship Coordinator
The First Tee
07.2006 - 03.2008
Master of Science - Sports Administration
University of New Mexico
Bachelor of Science - Sports Management
Guilford College