KEQING (NICOLE) YAO
Strategic Design And Management
Jersey City,NJ
Summary
Experienced Marketing and PR with over two years of experience in fashion industry . Excellent reputation for resolving problems and improving customer satisfaction. Implements strategic and tactical marketing campaigns to drive engagement and sales. Well-versed in both online and traditional marketing approaches.
Overview
3
3
years of professional experience
3
3
years of post-secondary education
2
2
Languages
Work History
New York Designer Brand Management Intern
International Brand Investment Corporation IBIC
New York, NY
08.2022 - Current
- Planned and implemented studies to assess market conditions and evaluated results to enhance marketing campaigns.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data and budget factors.
- Developed creative presentations, trend reports, kitted assets and product data sheets.
Part Time Designer
MHOOD Buyer Commerce
Guangzhou , China
01.2021 - 08.2022
- Obtained approval of concepts by submitting rough drafts to management or to client.
- Developed design deliverables that elevated, differentiated and functioned on-brand and on-strategy.
- Collaborated with clients to address brand imaging and marketing style.
Showroom Brand Intern
TUBE SHOWROOM
Shanghai, China
04.2021 - 05.2022
- Created proposals and organized pursuit documentation to support marketing staff.
- Contributed to production, collateral, photography, videography and other brand projects.
- Developed content in line with brand's voice, tone and guidelines for website, news releases and social media.
Fashion Editor's Intern
Harper's Bazaar
Beijing, China
12.2019 - 03.2020
- Coordinated meetings between project members and clients to develop ideas, discuss progress and set goals.
- Contributed to mock-ups, email campaigns and social media content.
Education
BBA - Strategic Design And Management
Parsons School Of Design
Newyork 08.2019 - Current
Skills
Brand development
Timeline
New York Designer Brand Management Intern
International Brand Investment Corporation IBIC
08.2022 - Current
Showroom Brand Intern
TUBE SHOWROOM
04.2021 - 05.2022
Part Time Designer
MHOOD Buyer Commerce
01.2021 - 08.2022
Fashion Editor's Intern
Harper's Bazaar
12.2019 - 03.2020
BBA - Strategic Design And Management
Parsons School Of Design
08.2019 - Current
Similar Profiles
Anesmsa SimubaliAnesmsa Simubali
Customer Service Representative at Brand Brokerage InvestmentCustomer Service Representative at Brand Brokerage Investment
Sirisak PrasitsanahSirisak Prasitsanah
Chief Operating Officer at K-nex Corporation .ltd (Otteri Brand)Chief Operating Officer at K-nex Corporation .ltd (Otteri Brand)
Brittney BanksBrittney Banks
Behavior Interventionist at IBICBehavior Interventionist at IBIC