Kerin Castillo
Charlotte
Overview
8
8
years of professional experience
Work History
Regional Sales Associate
Max USA Corp
Charlotte
06.2025 - Current
- Cultivated regional client relationships, enhancing loyalty and encouraging repeat business.
- Executed account management plans tailored to individual customer needs while meeting company goals.
- Delivered product presentations to clients, showcasing features and benefits.
- Performed market research identifying growth opportunities, informing strategic sales initiatives.
- Analyzed sales data to refine strategies and improve performance metrics.
- Executed regular follow-ups with existing customers, ensuring satisfaction and supporting retention efforts.
- Resolved customer inquiries promptly, ensuring satisfaction and retention efforts.
- Focused on identifying key stakeholders to enhance sales opportunities.
- Attended trade shows to network with industry professionals and showcase offerings.
- Assisted in developing training programs for new employees in the region.
- Utilized Salesforce CRM system to manage daily activities such as tracking leads, creating reports, forecasting future sales opportunities.
Sales and Marketing representative
Apex Tool Group
Charlotte
02.2024 - 01.2025
- Drove sales growth through targeted marketing campaigns, fostering strong client relationships and exceeding quarterly targets at Apex Tool Group.
- Conducted product demonstrations in stores, on jobsites, at trade shows, and other brand-specific events, enhancing brand visibility and engaging potential customers.
- Proactively built relationships with new customers and dealers to drive regional hardware sales.
- Listened to the 'Voice of the Customer' and provided feedback to leadership and product teams.
- Collaborated with internal ATG functions, including Marketing, R&D, and Customer Service, to align strategies and meet customer needs.
- Conducted dynamic product demonstrations across various venues, significantly boosting brand awareness and driving customer engagement for ATG products.
- Cultivated strategic partnerships with major retailers and dealers, expanding regional hardware sales and market presence for Apex Tool Group.
- Designed and executed localized marketing initiatives, identifying cross-selling opportunities to maximize ATG product portfolio penetration.
- Utilized salesforce and SAP Logon 770 to streamline daily operations and improve task management.
Project Manager/Sales Agent
Procraft Restoration Group
Raleigh
02.2021 - 03.2024
- Identified and pursued new business opportunities, presenting tailored product lines to customers.
- Sold on average 5-8 jobs a month.
- Averaged sale per month 33,000.
- Helped mentee average 4 sales per month.
- Mentored and trained new recruits, enhancing their sales skills and product knowledge.
- Communicated with customers through emails and phone calls to foster strong customer relationships.
- Facilitated communication by translating Spanish content into English.
- Met with insurance adjuster to inspect full house to determine exact damage to home.
Business Translator
Sevilla Roofing
Wilmington
12.2017 - 02.2024
- Translated key departmental documents and internal communications to support operational efficiency.
- Ensured clear communication by translating documents from English to Spanish.
- Facilitated communication between contractor and homeowner by identifying needs and clarifying pricing and processes.
- Assisted contractor with paperwork and billing, ensuring accuracy of all documentation.
- Perform general labor including; picking up materials and assisting contractor with general duties.
Sales Rep
First National LLC
Raleigh
09.2020 - 01.2021
- Achieved average sale of 20,000 per job, contributing to revenue growth.
- Cultivated strong rapport with customers, enhancing their perception of the business.
- Build strong relationships with each customer by having great understanding of their needs and wants.
- Retained excellent client satisfaction ratings through outstanding service delivery.
- Generated leads through strategic networking and participation in industry events.
- Developed, maintained and utilized diverse client base.
- Marketed for jobs by going door to door to generate work.
Education
Bachelor of Arts - Integrated Marketing and Communications
Catawba College
Salisbury, NC05-2020
Skills
- Sales
- Business Development
- Salesforce CRM
- Product presentations
- Customer Relations
- Training
- Training and mentoring
- Project Management
- Team collaboration
- Bilingual
- Translation
- Telephone Etiquette
- Interpersonal Communication
- Adaptability
- Dependability
- Training and mentoring
Languages
- English
- Spanish
Timeline
Regional Sales Associate
Max USA Corp
06.2025 - Current
Sales and Marketing representative
Apex Tool Group
02.2024 - 01.2025
Project Manager/Sales Agent
Procraft Restoration Group
02.2021 - 03.2024
Sales Rep
First National LLC
09.2020 - 01.2021
Business Translator
Sevilla Roofing
12.2017 - 02.2024
Bachelor of Arts - Integrated Marketing and Communications
Catawba College