Summary
Overview
Work History
Education
Skills
Timeline
Generic

Kerry Sutton Planeta

Tampa,FL

Summary

Highly motivated Salesperson with 20 + years of experience. Results-driven professional provides customers with tailored solutions to meet needs and establishes relationships with customers and delivers quality service. Goal-Oriented with with excellent communication and customer service skills.

Overview

28
28
years of professional experience

Work History

Licensed Realtor/Licensed Real Estate Broker/Broker Associate

Re/Max Action First
01.2002 - Current
  • Generated sales by executing complete sales cycle process from prospecting through contract negotiations and close, yielding $3M to $16M in annual sales YOY
  • Grew customer base by acquiring/counseling customers and identifying needs to deliver relevant real estate investments
  • Created professional sales presentations to creatively communicate product quality and market comparisons
  • Ensured client satisfaction and retention by timely offering proactive resolution ideas while driving actionable responses to questions, concerns, or challenges and real estate sales execution
  • Understood and interpreted real estate leases and sales contracts
  • Cultivated rapport with brokers, builders, developers and investors to optimize productivity
  • Leveraged new construction real estate industry trends in customer markets to shape value-added solutions/approaches
  • Elevated new construction real estate business opportunities by implementing effective networking strategies
  • Drove retention by following up with customers during and post-sale to ensure optimal customer service
  • Streamlined operational efficiencies, tracking weekly marketing effectiveness, contacts, and sales to develop leadership reports for corrective action planning
  • Utilized advanced marketing techniques to capture new audiences
  • Communicated with clients to understand property needs and preferences.
  • Compared properties with similarly sold properties to determine competitive market prices.
  • Promoted sales of properties through advertisements, open houses and online advertising platforms.
  • Resolved client concerns related to home purchases to maintain high satisfaction ratings.
  • Compared recently sold area properties to determine competitive market prices.
  • Assisted buyers with finding ideal homes by assessing needs, requirements, and budgets.
  • Advised and informed prospective clients on current market activities and conditions.
  • Wrote contracts to outline sales and purchases of properties.
  • Wrote listings detailing and professionally highlighting property features to increase sales chances.
  • Arranged for inspections and surveys of sold properties.
  • Informed home buyer of sales, construction and warranty processes.
  • Used Software to create and prepare documents such as closing statements, purchase agreements and deeds.
  • Accompanied buyers on visits of homes and inspections of properties to advise on suitability and value of homes.
  • Collaborated with clients to learn and determine real estate needs.
  • Coordinated appointments with buyers, sellers and other realtors to show buyers and tenants prospective homes.
  • Advised sellers staging homes to be more appealing to buyers, increasing average selling prices
  • Marketed and sold property for clients by hosting open houses and advertising online and in print.
  • Liaised between buyers and sellers to provide positive experiences for both parties.
  • Managed contracts, negotiations, and all aspects of sales to finalize purchases and exceed customer expectations.
  • Advertised client properties through websites, social media, and real estate guides.
  • Maintained connections with clients to encourage repeat business and referrals.
  • Negotiated, facilitated, and managed real estate transactions.
  • Developed and implemented strategic marketing plans to increase potential for selling properties and generate more leads.
  • Advised clients on market conditions and property value for informed decision-making.
  • Conducted comprehensive market analysis to identify opportunities for investors.
  • Reviewed market research data and changed sales plans accordingly.
  • Liaised between property owners and prospective buyers to facilitate purchase and transfer of ownership.
  • Negotiated real estate contracts to navigate transactions between buyers and sellers.
  • Presented purchase offers to sellers for consideration.
  • Developed and maintained relationships with clients through networking, postcards, and cold calling.

Retail Sales Manager

M Fashions/Marcelina
01.1998 - 01.2004
  • Supervised employees, delegated tasks, scheduled manpower, and monitored performance, ensuring productivity
  • Trained new staff members on best practices, operational protocol, and tactics to maximize performance
  • Ensured headcount levels met operational demands by monitoring staffing initiatives, recruiting, interviewing/hiring top talent, conducting background checks, terminating under-performers, and coordinating manpower to drive workflow
  • Minimized financial discrepancies by ensuring on-target compliance with labor budget limitations
  • Partnered with leadership team to devise strategies for meeting operational and budgetary goals
  • Managed day-to-day staffing and handled scheduling for all store employees.
  • Offered hands-on assistance to customers, assessing needs, and maintaining current knowledge of consumer preferences.
  • Facilitated high volumes of cash, credit, and gift card transactions, verifying cash drawer balance at end of each shift.
  • Worked for Valentino and other high end designers through Trunk Shows and Fashion Shows.

Education

Bachelor of Arts - Economics

East Stroudsburg University
East Stroudsburg, PA
12-1990

Skills

  • Leasing and sales
  • New home sales and consulting
  • Sales and marketing strategy
  • Client-focused service
  • Contract negotiation
  • Networking and prospecting
  • Client rapport and retention
  • Leadership Skills
  • General Office Skills
  • Communication Skills

Timeline

Licensed Realtor/Licensed Real Estate Broker/Broker Associate

Re/Max Action First
01.2002 - Current

Retail Sales Manager

M Fashions/Marcelina
01.1998 - 01.2004

Bachelor of Arts - Economics

East Stroudsburg University
Kerry Sutton Planeta