Ketuman Sardesai
Dallas,TX
Summary
Expert in strategic planning, market intelligence and implementing strategies to drive sales and profit growth. Effective communicator, public speaker and business leader with an ability to coordinate and generate consensus across the organization, with a unique combination of entrepreneurial, analytical and management skills. Expertise in market research, competitive intelligence, data analytics, executive presentations, M&A project management strategy implementation and product marketing.
Overview
19
19
years of professional experience
Work History
Global Lead, Market Intelligence
Pindrop Security Inc.
Dallas, TX
04.2019 - Current
- Created a comprehensive database of market size (TAM/SAM/SOM) for all products, regions and industry verticals, which is now the source for strategic decision making, strategic planning, product roadmap and go-to-market planning
- Led analyst relationships with Gartner, Forrester and other leading research firms with consistent briefings and inquiries to build company brand strength and positioning
- Conducted real time competitive intelligence on over 15 competitors to build detailed battle cards and competitive analyses for product decisions and sales pitches
- Evangelized technology, market dynamics and company value through webinars, blogs, white papers and think pieces
- Led research and analysis on macroeconomic, technology and buyer behavior trends to identify growth opportunities and threats
Director, Corporate Strategy
Imagine Communications
Dallas, Texas
02.2013 - 04.2019
- Spearheaded company-wide market intelligence projects for market sizing, growth forecast development, competitive analysis and industry trends
- Led special projects for engineering and sales departments to redesign the pricing, discounting and sales quote practices which helped to reduce stock units, increase sales margins and reduce quote turnaround time
- Managed M&A due diligence, post acquisition integration projects by coordinating effectively with product, sales, legal, marketing and finance teams
- Led strategic projects to evaluate new market entry, product development feasibility, cost benefits analysis and targeted account management opportunities
Business Development Analyst
Harris Corporation
Denver, CO
09.2009 - 02.2013
- Key member of core strategic planning team that identified business and technology ideas for growth
- Conducted market research, coordinated across company departments and presented recommendations to executive management
- Performed due diligence on M&A and business alliances
- Supported company wide project to carve out broadcast technology division into a separate private equity owned entity
Freelance Consultant
Sardesai & Associates
Aurangabad, India
01.2004 - 06.2007
- Developed business strategy and financial plans for startups and small companies
- Conducted market analyses, SWOT analyses, financial planning and debt/equity plans
Assistant Manager
Deloitte
Mumbai, India
01.2002 - 01.2004
- Conducted market analysis, market research and business process redesign projects for multiple clients across a variety of industry verticals
Education
MBA - Business
University of Michigan - Ann Arbor
Ann Arbor, MI05.2009
Chartered Accountant - Accounting And Finance
Institute of Chartered Accountants of India
India10.2001
Skills
- Strategic Planning
- Feasibility Studies
- Market and Competitive Analysis
- Case Studies
- Quantitative and Qualitative Market Research
- Consumer Buying Habits
- Industry Trends Analysis
- Data and Trend Forecasting
- Product Marketing
- Customer Needs Assessments
- Market Positioning
Timeline
Global Lead, Market Intelligence
Pindrop Security Inc.
04.2019 - Current
Director, Corporate Strategy
Imagine Communications
02.2013 - 04.2019
Business Development Analyst
Harris Corporation
09.2009 - 02.2013
Freelance Consultant
Sardesai & Associates
01.2004 - 06.2007
Assistant Manager
Deloitte
01.2002 - 01.2004
MBA - Business
University of Michigan - Ann Arbor
Chartered Accountant - Accounting And Finance
Institute of Chartered Accountants of India
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