Summary
Overview
Work History
Education
Skills
Skills Interests
Timeline
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KEVIN BRILLIANT

Chicago,IL

Summary

Dynamic leader with a proven track record at the Chicago Bulls, driving a $5M revenue increase through innovative customer engagement strategies. Expertise in behavioral science and strategic planning, complemented by strong team leadership and effective communication skills. Founder of Take The Win, Inc., successfully raised $750,000 in funding for a groundbreaking platform.

Overview

18
18
years of professional experience

Work History

Founder & CEO

Take The Win, Inc.
07.2022 - 03.2025
  • Launched world's first Social Gratitude(TM) platform, integrating behavioral science, gamification, and goal setting to foster community engagement.
  • Secured $750,000 from angel investors while cultivating relationships and maintaining transparent communications.
  • Managed 6 part-time contributors, coordinating efforts over 2 years to ensure seamless operations and project confidentiality.

Director, Business Strategy & Analytics; Consumer Behavior Lead

Chicago Bulls
01.2015 - 01.2022
  • Delivered keynote at NFL league business meetings on behavioral science's role in future fan engagement
  • Increased revenue by +$5M annually by building a best-in-class Season Ticket Holder membership program
  • Conducted secret shopping of Disney during Covid-19 and created presentation on strategies for safely returning fans to stadiums

Management Consultant

McKinsey & Company
01.2007 - 01.2010
  • Developed data-driven solutions for healthcare clients, enhancing strategy and operations.
  • Supported impactful projects from New Jersey office to enhance client success.
  • Led strategic planning sessions to align client objectives with market trends.
  • Developed comprehensive business models to optimize client operations and profitability.
  • Facilitated workshops to identify process improvements and best practices.

Education

Master of Business Administration - Behavioral Science

Duke University - The Fuqua School of Business
01-2015

Bachelor of Science - Economics

University of Pennsylvania - The Wharton School
01-2007

Skills

  • Strategic planning
  • Start-up operations
  • Investor relations
  • Fundraising
  • Sports Analytics
  • Customer engagement
  • Team leadership
  • Effective communication
  • Problem solving
  • Behavioral Science
  • Podcasting (as guest)
  • Reading - History and Biographies

Skills Interests

  • Behavioral Science
  • Analytics
  • Reading
  • Golf
  • Being a dad

Timeline

Founder & CEO

Take The Win, Inc.
07.2022 - 03.2025

Director, Business Strategy & Analytics; Consumer Behavior Lead

Chicago Bulls
01.2015 - 01.2022

Management Consultant

McKinsey & Company
01.2007 - 01.2010

Master of Business Administration - Behavioral Science

Duke University - The Fuqua School of Business

Bachelor of Science - Economics

University of Pennsylvania - The Wharton School
KEVIN BRILLIANT