Kevin Clements
La Plata,MD
Summary
Results-oriented dealership executive with over 40 years in automotive management. Skilled in implementing strategic sales initiatives and optimizing operations, consistently exceeding performance targets and ensuring adherence to brand standards for sustained growth.
Overview
41
41
years of professional experience
Work History
General Manager
Jack Winegardner Chevrolet
Ft. Washington, Maryland
10.1999 - 10.2024
- Achieved RSI index score exceeding 95 and DPS score surpassing 140 through strategic sales initiatives.
- Managed commercial book of business, consistently achieving objectives in Business Elite Achievers Program and enhancing sales performance.
- Developed pricing strategies for new and used vehicles to drive profitability.
- Monitored front-end gross profit per unit, consistently surpassing $2,500.
- Maintained back-end gross profit above $2,000 to support sustainable revenue growth.
- Collaborated with management on goal setting and forecasts leveraging 20 group composites to align strategies with performance expectations.
- Implemented targeted strategies to achieve performance objectives for CSI index.
- Oversaw store operations as primary controller, ensuring accurate financial statements were reviewed and submitted to Chevrolet.
- Control operating expenses and optimize budgeting by reviewing payable schedules.
- Review the financial results from Chevrolet using a composite format, with ownership and partners.
- Ensure the dealership adheres to Chevrolet's policies and brand standards.
- Coordinate with fixed operations to support profitability and customer retention.
- Managed 40-plus employees with a culture of longevity, resulting in all my upper management having a tenure of over 20 years.
General Sales Manager
Jack Winegardner Chevrolet
Ft. Washington, Maryland
12.1994 - 10.1999
- Established Business Elite Commercial Sales Division, strengthening client relationships and driving revenue growth.
- Refined sales strategies, resulting in improved commercial growth and higher customer engagement.
- Created BDC to streamline lead management, enhancing conversion rates.
- Optimized inventory and ordering processes, significantly improving turnover rates.
- Developed strategic sales forecasts and marketing plans aligned with objectives.
- Coordinated promotional events to elevate brand visibility and strengthen customer connections.
- Worked closely with F&I Managers to use GMF benchmarks to structure deals in order to consistently hit our monthly objectives.
- Managed Chevrolet OEM relations, ensuring compliance and operational efficiency.
- Secured multiple Mark of Excellence Awards throughout Chevrolet tenure.
Sales Manager
Jack Winegardner Chevrolet
La Plata, Maryland
05.1990 - 12.1994
- Consistently surpassed performance targets, resulting in multiple Mark of Excellence Awards.
- Oversaw Chevrolet Incentive Programs, resulting in increased sales performance.
- Developed strategies to maximize revenue in new and used car sales.
- Managed desking processes, streamlining deal structuring for enhanced sales efficiency.
- Optimized CRM lead management tools to elevate customer engagement and sales outcomes.
- Directed purchasing of used vehicles for inventory while ensuring effective turnover rates.
- Collaborated on F&I processes, refining deal structures to support sales growth.
Sales Professional
Jack Winegardner Chevrolet
Ft. Washington, Maryland
03.1984 - 05.1990
- Consistently surpassed 150 annual sales, earning multiple SFE awards.
- Established and expanded customer base, contributing to sustained business growth over 40 years.
- Built strong customer relationships through personalized service and follow-ups.
- Negotiated sales agreements, enhancing customer satisfaction and improving retention rates.
- Negotiated pricing contracts with clients for optimal profitability.
- Maintained highest CSI through proactive correspondence, fostering strong customer loyalty.
Skills
- 40 years of dedicated service to the Chevrolet brand and Jack Winegardner Chevrolet
- 26 years of general manager experience
- 11 years of controller experience and business office management
- 18 years of NADA 20 group membership
- Extensive fix operations management using a composite to drive profitability
- 36 years of Chevrolet inventory management focused on inventory optimization
- 26 years of using performance-based metrics to manage P&L
- 36 years of managing a culture of customer retention using CSI Metrix to achieve our goals
- 36 years of Managing a commercial department through ordering management and customer retention
Timeline
General Manager
Jack Winegardner Chevrolet
10.1999 - 10.2024
General Sales Manager
Jack Winegardner Chevrolet
12.1994 - 10.1999
Sales Manager
Jack Winegardner Chevrolet
05.1990 - 12.1994
Sales Professional
Jack Winegardner Chevrolet
03.1984 - 05.1990