Kevin Cross
Fort Worth,TX
Summary
Performance-oriented sales leader with proven expertise in revenue management, client acquisition and account servicing. Diligently research competitors and market conditions to remain lean and agile in face of changing expectations and conditions. Excellent negotiator and influential program managers.
Overview
36
36
years of professional experience
Work History
Director of Sales
PPG
Lima, Ohio
09.2018 - Current
- Identified, developed and maintained relationships with key customers and partners.
- Developed and implemented sales strategies to maximize revenue growth.
- Managed a team of sales personnel to ensure performance goals were met or exceeded.
- Created detailed reports on sales performance metrics and trends.
- Drafted creative marketing materials such as brochures, flyers and presentations.
- Negotiated contracts with vendors, suppliers, distributors and other businesses.
- Established partnerships with vendors in order to offer discounted rates on products and services.
- Collaborated with other departments such as marketing, operations and finance in order to ensure successful outcomes from sales initiatives.
Director of Sales
Sherwin-Williams
Cleveland, Ohio
06.2015 - 09.2018
- Identified, developed and maintained relationships with key customers and partners.
- Developed and implemented sales strategies to maximize revenue growth.
- Managed a team of sales personnel to ensure performance goals were met or exceeded.
- Developed budget plans for marketing campaigns and promotional activities.
- Implemented effective pricing strategies that increased profits while maintaining customer loyalty.
- Utilized CRM systems to track leads, manage accounts and monitor competitor activity.
- Attended trade shows, conferences and industry events to promote the company's brand image.
Senior Sales Executive
Sherwin-Williams
Grand Prairie, TX
10.2006 - 10.2015
- Developed and implemented strategic sales plans to increase revenue and market share.
- Identified new business opportunities through research, customer feedback and industry analysis.
- Conducted presentations to potential customers to demonstrate products or services capabilities.
- Negotiated contracts with vendors for the purchase of materials, supplies and services at competitive prices.
- Managed a team of sales representatives by setting goals, providing guidance, monitoring performance and offering coaching as needed.
Senior Business Development Manager
Sherwin-Williams
Grand Prairie, Texas
10.2000 - 10.2005
- Analyzed competitor activities to develop effective strategies for gaining market share.
- Developed and implemented strategic business plans for new market opportunities.
- Identified potential customers, developed relationships, and closed deals.
- Created presentations outlining product features and benefits for prospective customers.
- Managed sales pipeline from lead generation through contract closure.
- Provided technical expertise in the development of customized solutions for clients.
- Coordinated cross-functional teams to ensure successful project execution.
- Prepared detailed reports on key performance metrics such as revenue growth and customer retention.
Global Key Account Manager
Sherwin-Williams
Harlingen, Texas
05.1996 - 10.2000
- Developed and maintained relationships with key global customers, ensuring customer satisfaction.
- Conducted market analysis to identify new opportunities for growth in global markets.
- Created strategic plans to increase sales and profitability of global accounts.
- Negotiated contracts with customers and suppliers on a global basis.
- Managed the implementation of global account strategies across multiple regions.
- Prepared reports on performance metrics, trends, competitive landscape. for senior management.
Regional Sales Manager
Binks Mfg
Addison, Texas
07.1988 - 05.1996
- Participated actively in industry conferences and seminars for knowledge sharing purpose.
- Developed strategies and plans for regional sales growth.
- Conducted regular market research to identify customer needs and preferences.
- Monitored competitor activities and analyzed pricing trends in the region.
- Established relationships with key accounts in the region through personal visits and phone calls.
Education
Some College (No Degree) - Business Administration
Tarrant County College District
Fort Worth, TXSkills
- Sales leadership and training
- Supplier sourcing
- Sales Presentations
- Sales Pipeline Management
Timeline
Director of Sales
PPG
09.2018 - Current
Director of Sales
Sherwin-Williams
06.2015 - 09.2018
Senior Sales Executive
Sherwin-Williams
10.2006 - 10.2015
Senior Business Development Manager
Sherwin-Williams
10.2000 - 10.2005
Global Key Account Manager
Sherwin-Williams
05.1996 - 10.2000
Regional Sales Manager
Binks Mfg
07.1988 - 05.1996
Some College (No Degree) - Business Administration
Tarrant County College District