Kevin McClendon
Southfield,MI
Summary
Driven Content Manager proficient in SEO, HTML, web design and editing. Offering 9-year background generating new web content and managing team of designers and writers. Strong creative direction, writing and communication skills. Expertise in managing content migration and performing SEO and metadata research.
Overview
7
7
years of professional experience
Work History
Co-Founder & Chief Marketing Officer
Proximate
02.2023 - Current
- Oversaw development of traditional and social media marketing campaigns to drive customer engagement.
- Revamped work strategies and processes to accomplish objectives.
- Increased market awareness and penetration through development of creative collateral.
Investment Analyst
Gutter Capital
02.2022 - Current
- Evaluated incoming pitch decks through evaluation framework to determine investment readiness.
- Researched and pre-interviewed candidates for potential hires in various roles in portfolio companies.
- Maintained pipeline for investment opportunities, and created monthly deal memos for fund LPs.
Strategic Project Consultant
Freelance
03.2021 - Current
- Achieved client vision and marketing objectives by collaborating with various departments.
- Recruited, hired and supervised resources to staff project team.
- Planned, designed, and scheduled phases for large projects.
Executive Assistant to the CEO
Village Capital
11.2021 - 06.2023
- Led CEO blog series. Writing, editing, and scheduling content engaging core audience with 900+ impressions.
- Attended quarterly board meetings, helping create presentations and transcribing minutes.
- Produced strategic competitive matrix. Identified areas of opportunity, presented at board meeting.
Marketing Specialist
Perdrix Ventures
01.2022 - 05.2023
- Increased customer engagement through social media. Averaging 450 likes per Instagram post.
- Ran PR campaign for portfolio restaurant. Leading to 5 publications to date.
- Handled website and Google business pages for portfolio restaurant and interior design firm.
Content Manager
MayaSmart.com
03.2022 - 11.2022
- Led SEO campaign that increased new visitors YoY by 900%.
- Handled website updates, content distribution and SAAS purchasing.
- Used content management system to analyze user engagement and website traffic metrics.
Project Manager
Integra Partners LLC
11.2019 - 11.2020
- Identified plans and resources required to meet project goals and objectives.
- Developed and initiated projects, managed costs, and monitored performance.
- Orchestrated projects within strict timeframes and budget constraints by solving complex problems and working closely with senior leaders.
Brand Specialist
Keller Williams
01.2019 - 06.2019
- Increased brand awareness through event marketing, demonstrations, sales and brand promotion.
- Increased revenues and supported business goals by developing public relations strategies and campaigns.
- Prepared for public relations presentations and plans by gathering information on business objectives, vision, brand strategy, competition and industry trends.
Marketing Specialist
State Farm
01.2018 - 01.2019
- Organized community outreach campaign, increased cold leads by 39%.
- Worked closely with in-house design team to develop visuals for content.
- Planned marketing initiatives and leveraged referral networks to promote business development.
Social Media Manager
Advomas
03.2016 - 11.2017
- Aligned consistent brand messaging and visual designs across all digital outlets.
- Used Adobe Suite to create marketing materials; including product reviews, press releases and ads.
- Identified target market and key segments through in-depth analysis of markets and related trends.
Education
Bachelor of Arts - English
Wayne State University
Detroit, MI.06.2013
High School Diploma -
Oak Park High School
Oak Park, MI06.2009
Skills
- Self-Motivated
- Creative Thinking
- Program Management
- Corporate Communications
- Adobe Creative Suite
- Website Maintenance
- Social Media Administration
- Agile Methodology
Timeline
Co-Founder & Chief Marketing Officer
Proximate
02.2023 - Current
Content Manager
MayaSmart.com
03.2022 - 11.2022
Investment Analyst
Gutter Capital
02.2022 - Current
Marketing Specialist
Perdrix Ventures
01.2022 - 05.2023
Executive Assistant to the CEO
Village Capital
11.2021 - 06.2023
Strategic Project Consultant
Freelance
03.2021 - Current
Project Manager
Integra Partners LLC
11.2019 - 11.2020
Brand Specialist
Keller Williams
01.2019 - 06.2019
Marketing Specialist
State Farm
01.2018 - 01.2019
Social Media Manager
Advomas
03.2016 - 11.2017
Bachelor of Arts - English
Wayne State University
High School Diploma -
Oak Park High School
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