Summary
Overview
Work History
Skills
Certification
Awards
References
Timeline
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Mike Daniel

Mike Daniel

Summary

Senior marketing executive with over 20 years of experience in performance marketing, AI-driven personalization, and content strategy. Co-founder and Marketing Director of a creative agency, recognized as a TEDx speaker, and California Public Information Officers Association Best in Show winner. Proven track record in scaling marketing infrastructure, building high-performing teams, and executing award-winning campaigns. Strong leadership and entrepreneurial skills demonstrated through successful startup development and strategic growth initiatives.

Overview

21
21
years of professional experience

Work History

Co-Founder & Chief Marketing Officer

Final Cut Media, Inc.
Modesto, CA
11.2015 - 04.2025
  • Built and scaled a full-service creative agency serving clients like VISA, Authorize.net, Modesto Irrigation District, Dataprise, and Stanislaus County.
  • Led high-impact digital, video, and lifecycle marketing campaigns; integrated CRM automation, and AI-driven targeting.
  • Produced nationally recognized campaigns, including 'Until the Last Drop' (California Public Information Officers Association Best in Show), and multiple Telly and Communicator Awards.
  • Grew the agency into a top regional creative firm with an award-winning team and operations across tech, health, and public sector clients.
  • Managed client relationships to understand needs and provide tailored media solutions.
  • Established relationships with key customers, vendors, and partners.
  • Managed daily operations ensuring seamless workflow and efficient resource allocation.
  • Developed business strategies to enhance market presence and growth opportunities.

Marketing Director

Dataprise
Rockville, MD
03.2014 - 09.2015
  • Directed national brand and digital transformation for one of the largest MSPs in the U.S.
  • Developed and implemented a comprehensive marketing strategy to increase brand awareness.
  • Led cross-functional teams to execute integrated marketing campaigns effectively.
  • Collaborated with sales teams to align marketing strategies with business objectives.
  • Managed digital marketing initiatives using SEO, PPC, and social media tools.
  • Coordinated events such as trade shows and conferences to promote products or services.

Digital Marketing & Creative Director

In-Shape Family Fitness
Stockton, CA
04.2011 - 02.2014
  • Managed paid media, content, and digital strategy across 60+ locations.
  • Developed innovative marketing campaigns to enhance brand visibility and engagement.
  • Launched CRM automation and localized digital advertising, improving membership growth and retention.
  • Oversaw design and production of visual assets for online and offline platforms.
  • Managed budget allocations for creative projects ensuring effective resource utilization.
  • Established brand guidelines to maintain consistency across all marketing channels.

Skills

  • Performance Marketing
  • CRM automation
  • Brand management
  • CRM and lifecycle automation
  • AI Personalization
  • Content and video strategy
  • Paid Media (Search/Social)
  • SEO/SEM
  • Brand & Growth Strategy
  • Analytics (Tableau, Amplitude)
  • Adobe Premiere Pro, Final Cut Pro, After Effects, Photoshop, Illustrator, Frameio, Asana, DaVinci Resolve
  • Business development
  • Business strategy

Certification

  • Industry Certifications in Digital Marketing, SEO, HubSpot CRM, and Video Production
  • Workshop Instructor (SBDC UC Merced: “Video Marketing 101”)

Awards

- TEDx Speaker – “Wrestling with Who I Am” (2018), - CAPIO Best in Show – “Until the Last Drop” campaign (2022), - Telly & Communicator Awards – Video campaigns for public utilities and nonprofits, - Central California 20 Under 40 Honoree (2017)

References

References available upon request.

Timeline

Co-Founder & Chief Marketing Officer

Final Cut Media, Inc.
11.2015 - 04.2025

Marketing Director

Dataprise
03.2014 - 09.2015

Digital Marketing & Creative Director

In-Shape Family Fitness
04.2011 - 02.2014

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Mike Daniel