Kevin M. Howell
Dalton,Georgia
Summary
Senior executive with a record of transforming commercial organizations into high-performance growth engines. Proven success leading multi-disciplinary teams across North America and global sourcing markets, driving substantial EBITDA expansion, operational scale, and strategic market repositioning. Experienced partner to ownership groups and senior leadership teams in optimizing capital allocation, strengthening go-to-market models, and aligning product innovation with margin objectives. Recognized for balancing top-line acceleration with disciplined cost management to deliver sustainable enterprise value.
Overview
18
18
years of professional experience
Work History
Vice President, Sales & Product Management
Beauflor North America
01.2018 - Current
- $125M manufacturer of cushion vinyl and distributor of globally sourced flooring products.
- Improved EBITDA from $5M baseline by $20M within three years, executing enterprise-wide initiatives spanning pricing architecture, sourcing leverage, product mix optimization, and structural cost reduction.
- Drove profitable growth by repositioning product portfolio, enhancing operational efficiency, and expanding market presence.
- Integrated commercial and product management functions, aligning innovation pipeline with margin and capacity goals.
- Expanded into new segments via strategic OEM alliances, diversifying revenue streams and strengthening channel access.
- Secured ownership approval for capital investment in production line, enabling expansion into new product categories.
- Led operational expansion from a 3-day/two-shift to a 5-day/three-shift production model to support sustained growth.
Executive Vice President, Sales & Marketing
Marquis Industries
01.2017 - 01.2018
- Increased revenue by $10M+ within 12 months through targeted account expansion and structured sales initiatives.
- Rebuilt sales effectiveness, enhanced revenue trajectory, streamlined commercial cost structure, resulting in sustainable growth.
- Restructured sales organization, optimized fixed cost base, rationalized marketing and transportation spend, improving overall financial performance.
- Designed and implemented forward-looking product roadmap, enhancing portfolio competitiveness and positioning for long-term growth.
Regional Vice President, Sales
Beaulieu of America
01.2012 - 01.2017
- Managed a $45M+ regional business with sustained 25% gross profit performance.
- Led regional P&L growth while implementing hard surface expansion strategy.
- Introduced hard surface category, generating $8M in first-year revenue.
- Enhanced forecast discipline, minimized backorders, and boosted customer retention.
- Developed and mentored 25+ territory managers, fostering accountability and establishing structured performance management systems.
National Product Marketing Manager
Invista / STAINMASTER
01.2008 - 01.2012
- Led competitive pricing analysis and volume trend modeling to support profitable brand growth.
- Partnered with field sales to leverage market intelligence for strategic pricing and positioning decisions.
- Strengthened long-term retailer partnerships, reinforcing premium brand equity and sustained revenue expansion.
- Strengthened brand positioning, ensured pricing integrity, and enhanced retailer partnerships to support market presence.
Education
Mini MBA Program -
Vlerick Business School
01.2024
Dalton State College
Skills
- Enterprise Commercial Strategy
- Strategic Account Development
- Demand planning
- Margin expansion
- Cost optimization
- Investment justification
- Category expansion
- Organizational design
- Leadership Capabilities
- Executive leadership
Leadership Capabilities
- Enterprise Commercial Strategy
- EBITDA & Margin Expansion
- Capital Investment Justification
- Portfolio & Category Expansion
- Organizational Design & Performance Management
- Global Sourcing & Cost Optimization
- Forecasting & Demand Planning Discipline
- Strategic Account Development
- Cross-Functional Executive Leadership
Executive Value Proposition
- Delivered $20M EBITDA improvement within three years in a $125M manufacturing business through pricing discipline, cost restructuring, sourcing optimization, and operational scaling.
- Led enterprise expansion into new product segments through OEM partnerships and capital investment in new production capacity.
- Built and restructured commercial organizations to enhance margin integrity, forecast accuracy, and market penetration.
- Directed cross-functional alignment across sales, marketing, product development, R&D, sourcing, engineering, and operations.
- Strengthened strategic partnerships with national accounts and key channel leaders to drive long-term share growth.
Timeline
Vice President, Sales & Product Management
Beauflor North America
01.2018 - Current
Executive Vice President, Sales & Marketing
Marquis Industries
01.2017 - 01.2018
Regional Vice President, Sales
Beaulieu of America
01.2012 - 01.2017
National Product Marketing Manager
Invista / STAINMASTER
01.2008 - 01.2012
Mini MBA Program -
Vlerick Business School
Dalton State College