Kevin Rayburn
Los Angeles,California
Summary
Results-driven Director of Sales known for high productivity and efficiency. Specialize in strategic planning, customer relationship management, and market analysis. Excel in negotiation, team leadership, and problem-solving to achieve sales targets and drive business growth.
Overview
29
29
years of professional experience
Work History
Director of Sales
Ampersand
Los Angeles, California
01.2022 - 07.2024
- Directed the west coast team of the Media & Entertainment division at Ampersand, successfully selling national addressable and streaming inventory to a wide range of broadcast, cable, premium and streaming video outlets. Team budgets up to 50 million annually.
- Worked with marketing directors and video leads at both advertising agencies and clients directly.
- Performed analysis of customer spending data to create targeted campaigns for different clients.
- Manage financial operations including budgeting, forecasting and financial analysis.
Sales Manger
Ampersand (formally NCC Media)
Los Angeles
01.2014 - 12.2022
- Managed and supervised the Los Angeles Media & Entertainment team at Ampersand, successfully selling local, national and streaming inventory to a wide range of video clients. Responsible for all 210 DMA's.
- Worked closely with MVPD's in positioning products to enhance client campaigns.
Sales Manager
Ampersand (formally NCC Media)
Los Angeles
08.2003 - 12.2013
- Managed a nine person sales team, handling all types of business categories including automotive, QSR, entertainment and political.
- Responsible for many top 20 markets including NY, Philadelphia, Chicago, Atlanta and Houston.
Sales Manager
MMT Sales
Los Angeles, California
09.1998 - 07.2003
- Managed seven person team, representing 19 broadcast stations with over 25 million in annual billing. Station groups included Post-Newsweek, Viacom, Emmis, Media General and Acme.
Media Supervisor
Universal McCann, Integrated Investment
Los Angeles
02.1995 - 08.1998
- Supervised multiple accounts including Six Flags Magic Mountain. Senior Media Buyer for major advertisers including AT&T, Nestle and Smith Barney with over 15 million in annual spending.
Education
Bachelor of Arts - Economics
University of California, Santa Barbara
Santa Barbara, CA06-1984
Skills
- Sales leadership and training
- Customer Service
- Client Relationship Management
- Staff Development
- Addressable Advertising
- Proposals and Presentations
- Strategic Planning
- Forecasting
Timeline
Director of Sales
Ampersand
01.2022 - 07.2024
Sales Manger
Ampersand (formally NCC Media)
01.2014 - 12.2022
Sales Manager
Ampersand (formally NCC Media)
08.2003 - 12.2013
Sales Manager
MMT Sales
09.1998 - 07.2003
Media Supervisor
Universal McCann, Integrated Investment
02.1995 - 08.1998
Bachelor of Arts - Economics
University of California, Santa Barbara
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