Kevin Shaker
North Adams,MA
Summary
Experienced Marketing Specialist known for high productivity and efficient task completion. Possess specialized skills in email campaign management, A/B testing, and data analysis to drive successful marketing strategies. Excel in communication, creativity, and problem-solving, ensuring tailored messaging that resonates with diverse audiences. Committed to leveraging these soft skills to enhance email marketing campaigns and achieve business objectives.
Overview
13
13
years of professional experience
1
1
Certification
Work History
Email Marketing Specialist
Annie Selke
Pittsfield , MA
09.2020 - Current
- Developed and implemented email marketing campaigns to increase customer engagement.
- Monitored key performance metrics such as open rate, click-through rate, bounce rate, unsubscribe rate.
- Analyzed customer data to create segmentation strategies for targeted emails.
- Performed A and B testing of subject lines, copywriting, visuals and call-to-action buttons.
- Collaborated with other departments to ensure timely delivery of emails.
- Analyzed customer data and segmented target audiences for effective campaigns.
- Monitored performance of email campaigns using analytics tools such as Google Analytics.
Email Marketing Manager
Racingjunk.com/Internet Brands
North Adams, MA
01.2015 - 09.2020
- Developed email marketing campaigns to increase brand awareness and engagement.
- Created email templates, subject lines, and content for promotional emails.
- Analyzed customer data and segmented target audiences for effective campaigns.
- Monitored performance of email campaigns using analytics tools such as Google Analytics.
- Optimized click-through rates and open rates through A and B testing.
- Managed list hygiene activities including unsubscribe requests, bounces.
- Worked closely with cross-functional teams on product launches, special promotions, seasonal offers, and other initiatives.
Customer Service Representative
Racingjunk.com/Internet Brands
North Adams, MA
05.2011 - 12.2014
- Answered customer inquiries and provided accurate information regarding products and services.
- Provided excellent customer service to resolve customer complaints in a timely manner.
- Assisted customers with product selection, ordering, billing, returns, exchanges and technical support.
- Maintained detailed records of customer interactions, transactions and comments for future reference.
Education
Bachelor of Arts - Communications
Western New England University
Springfield, MA05-2011
Skills
- Mobile optimization
- Content Curation
- CRM Integration
- Cross-Channel Marketing
- Marketing automation
- Campaign Management
Technical Skills
- Klaviyo CRM
- Emarsys
- Google Analytics
- Salesforce Marketing Cloud
- Final Cut Pro
- DreamWeaver
- Photoshop
- Excel
- Powerpoint
- Trello
Certification
- Klaviyo Product Certification
- Klaviyo Deliverability Certification
Timeline
Email Marketing Specialist
Annie Selke
09.2020 - Current
Email Marketing Manager
Racingjunk.com/Internet Brands
01.2015 - 09.2020
Customer Service Representative
Racingjunk.com/Internet Brands
05.2011 - 12.2014
Bachelor of Arts - Communications
Western New England University
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