Kevin Tamaki
Newhall,United States
Summary
Detail-oriented digital marketing manager experienced in leading product strategy and brand awareness using in-depth knowledge of market trends and web development. Successful at establishing clear objectives and marketing strategies that drive sales and increase ROI.
Overview
8
8
years of professional experience
Work History
Digital Marketing Manager
LA Showroom
08.2022 - 01.2024
- Monitored trends in digital marketing landscape and adjusted strategies accordingly.
- Spearheaded email marketing campaigns to reach desired audience and increase sales.
- Directed traffic growth strategies, SEO, content distribution, email marketing, and trackbacks.
- Leveraged Google Analytics and AB testing to monitor effectiveness of online marketing strategies, website content and user experience.
- Executed tests, collected and analyzed data to identify trends to achieve maximum ROI in paid search campaigns.
- Designed and implemented social media strategies to align with business goals.
- Developed marketing content such as blogs, promotional materials, and advertisements for social media.
- Managed campaign expenses to stay on budget, estimating monthly costs and reconciling discrepancies.
- Completed full page redesigns to improve navigation, enhance visuals and strengthen search engine rankings.
- Coded using JavaScript, jQuery, PHP, CSS and HTML to develop features for both mobile and desktop platforms.
E-Commerce Manager
Freelance
01.2022 - 08.2022
- Customized e-commerce platforms by building new products, designing landing pages and integrating new vendors and apps to further enhance website UI and UX.
- Developed and executed e-commerce positioning, values, tone of voice and design elements to bring value and convenience to customers increasing web traffic by over 20%.
- Leveraged Google Analytics and AB testing to monitor effectiveness of online marketing strategies, website content and user experience.
- Tracked consumer behavior, content management and weight of purchase to develop robust customer acquisition and retention programs.
- Incorporated e-commerce objectives in social media platform management.
- Established and maintained balanced and accurate e-commerce budget to execute on initiatives with proper funding and enrich customer experience.
SEO Manager / Web Developer
AQLighting
04.2016 - 12.2021
- Created dynamic SEO strategies to exceed market competitors and doubled online sales in 1 year.
- Reviewed and optimized storefront website to improve keyword targeting URL strategies, website architecture and content.
- Multi-tasked across multiple functions and roles to meet deadlines and organizational expectations.
- Maintained working knowledge of company products, services and promotions.
- Maintained knowledge of current market trends and algorithm updates of top search engines.
- Created promotional campaigns to boost sales and drive customer loyalty.
- Utilized various analytics tools to track customer behavior and optimize website layout.
- Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
- Implemented changes and integrated requested elements to streamline business operations.
- Provided front-end website development using WordPress and Bigcommerce.
- Boosted web traffic by improving navigation and rectifying bottlenecks.
- Oversaw technical issues and troubleshooting requests to resolve user problems.
- Adhered to SEO best practices while designing sites.
- Crafted SEO strategy and intuitive interface for site to achieve prominent rankings across top browser platforms.
Skills
- KPI Monitoring
- Market Analysis
- Digital Marketing
- Brand Development
- SEO Optimization
- Web Design and Implementation
- Keyword Research & Optimization
- Google AdWords
- Email Marketing: Klaviyo, iContact
- Social Media Management and Advertising
- Data Analysis and Time Estimates
- Content Management
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
swipe to browse
Quote
There is a powerful driving force inside every human being that, once unleashed, can make any vision, dream, or desire a reality.
Tony Robbins
Timeline
Digital Marketing Manager
LA Showroom
08.2022 - 01.2024
E-Commerce Manager
Freelance
01.2022 - 08.2022
SEO Manager / Web Developer
AQLighting
04.2016 - 12.2021
No Degree - Computer Graphics
The Art Institutes San Francisco
Similar Profiles
Kimberly YatskoKimberly Yatsko
Senior Photographer at LA ShowroomSenior Photographer at LA Showroom
Wendy BaltazarWendy Baltazar
Account Manager at LA Showroom DBA NHN Global IncAccount Manager at LA Showroom DBA NHN Global Inc
Marylou AlbayMarylou Albay
Showroom Sales Consultant at Roberts-Hamilton/RH Bath & Kitchen ShowroomShowroom Sales Consultant at Roberts-Hamilton/RH Bath & Kitchen Showroom