Kevin Tamaki
Newhall,United States
Summary
Detail-oriented digital marketing manager experienced in leading product strategy and brand awareness using in-depth knowledge of market trends and web development. Successful at establishing clear objectives and marketing strategies that drive sales and increase ROI.
Overview
8
8
years of professional experience
Work History
Digital Marketing Manager
LA Showroom
2022.08 - 2024.01
- Monitored trends in digital marketing landscape and adjusted strategies accordingly.
- Spearheaded email marketing campaigns to reach desired audience and increase sales.
- Directed traffic growth strategies, SEO, content distribution, email marketing, and trackbacks.
- Leveraged Google Analytics and AB testing to monitor effectiveness of online marketing strategies, website content and user experience.
- Executed tests, collected and analyzed data to identify trends to achieve maximum ROI in paid search campaigns.
- Designed and implemented social media strategies to align with business goals.
- Developed marketing content such as blogs, promotional materials, and advertisements for social media.
- Managed campaign expenses to stay on budget, estimating monthly costs and reconciling discrepancies.
- Completed full page redesigns to improve navigation, enhance visuals and strengthen search engine rankings.
- Coded using JavaScript, jQuery, PHP, CSS and HTML to develop features for both mobile and desktop platforms.
E-Commerce Manager
Freelance
2022.01 - 2022.08
- Customized e-commerce platforms by building new products, designing landing pages and integrating new vendors and apps to further enhance website UI and UX.
- Developed and executed e-commerce positioning, values, tone of voice and design elements to bring value and convenience to customers increasing web traffic by over 20%.
- Leveraged Google Analytics and AB testing to monitor effectiveness of online marketing strategies, website content and user experience.
- Tracked consumer behavior, content management and weight of purchase to develop robust customer acquisition and retention programs.
- Incorporated e-commerce objectives in social media platform management.
- Established and maintained balanced and accurate e-commerce budget to execute on initiatives with proper funding and enrich customer experience.
SEO Manager / Web Developer
AQLighting
2016.04 - 2021.12
- Created dynamic SEO strategies to exceed market competitors and doubled online sales in 1 year.
- Reviewed and optimized storefront website to improve keyword targeting URL strategies, website architecture and content.
- Multi-tasked across multiple functions and roles to meet deadlines and organizational expectations.
- Maintained working knowledge of company products, services and promotions.
- Maintained knowledge of current market trends and algorithm updates of top search engines.
- Created promotional campaigns to boost sales and drive customer loyalty.
- Utilized various analytics tools to track customer behavior and optimize website layout.
- Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
- Implemented changes and integrated requested elements to streamline business operations.
- Provided front-end website development using WordPress and Bigcommerce.
- Boosted web traffic by improving navigation and rectifying bottlenecks.
- Oversaw technical issues and troubleshooting requests to resolve user problems.
- Adhered to SEO best practices while designing sites.
- Crafted SEO strategy and intuitive interface for site to achieve prominent rankings across top browser platforms.
Skills
- KPI Monitoring
- Market Analysis
- Digital Marketing
- Brand Development
- SEO Optimization
- Web Design and Implementation
- Keyword Research & Optimization
- Google AdWords
- Email Marketing: Klaviyo, iContact
- Social Media Management and Advertising
- Data Analysis and Time Estimates
- Content Management
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
There is a powerful driving force inside every human being that, once unleashed, can make any vision, dream, or desire a reality.
Tony Robbins
Timeline
Digital Marketing Manager
LA Showroom
2022.08 - 2024.01
E-Commerce Manager
Freelance
2022.01 - 2022.08
SEO Manager / Web Developer
AQLighting
2016.04 - 2021.12
No Degree - Computer Graphics
The Art Institutes San Francisco
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