Kevin Winters
San Clemente,CA
Summary
As a competitive top-producing General Manager in the RV Industry, I consistently exceeded sales volume and gross profit targets through strategic planning, innovative marketing techniques, and exceptional team leadership I have built a reputation for delivering outstanding sales performance and profitability. My proficiency in analyzing market trends, training sales staff, and implementing performance-driven sales strategies has resulted in significant revenue growth and high customer satisfaction. I have built a reputation for delivering outstanding sales performance and profitability. I am driven to always win.
Overview
29
29
years of professional experience
Work History
General Manager
Trailer Hitch RV
Nipomo, California
12.2020 - 08.2024
- Achieved a 28% increase in New RV sales volume during challenging market conditions.
- Increased sales of Used RVs by 43% despite market decline.
- Achieved a significant increase in team productivity (35.5%) and revenue growth by designing and implementing effective sales training methods, conducting interactive workshops, and providing personalized coaching sessions.
- Leveraged my marketing expertise to develop and execute targeted campaigns, resulting in an 58% increase in sales opportunities and a (28%) rise in customer acquisitions.
- Achieved a remarkable (40%) upswing in both inbound and outbound phone sales, along with enhanced customer follow-up, through the development and refinement of sales scripts and objection-handling techniques.
- Increased overall customer buying experience with over (250) 5-Star Google and Yelp reviews.
- Implemented salesman and sales managers recognition programs to motivate sales teams towards achieving organizational goals.
- Analyzed existing processes for effectiveness and developed new sales systems as needed to increase overall sales volume and sales volume levels.
- Managed ordering and reconditioning of both new and used RV inventory, ensuring optimal stock levels and wide selection of stock levels through meticulous attention to detail and market trends.
- Conducted regular meetings with senior management team to review progress against established objectives.
- Improved profitability by executing daily, weekly and monthly floor plan changes.
President
Mega Mail Marketing Inc
San Clemente, California
09.1995 - 11.2020
- Negotiated contracts with Dealer Principles and General Managers at Car Dealerships nationwide.
- Created direct mail sales and promotional marketing campaigns and events for car dealers nationwide.
- Increased direct marketing response rates 2-3% to increase dealer sales volume and sales gross.
- Managed over 1,000 auto dealer clients nationwide.
- Conducted sales meetings to motivate dealer client sales teams.
- Directed dealer client sales and managements staffs during promotional sales events.
- Planned and managed numerous record breaking promotional sales events.
Education
High School Diploma -
St. Damien High School
La Verne, CA06-1987
Skills
- Competitive Desk Manager and Top Producing Closer
- Sales & Finance Team Leadership
- Sales Staff & Finance Training and coaching
- Skilled at Increasing Overall New & Used Vehicle Sales Volume and Improving Front-End & Back-End Sales Gross Profits
- Skilled negotiator
- Sales expertise
- Product knowledge
- New Business Development
- Advertising and marketing
- Customer Retention
- Customer Relationship Management
- P&L Management
- Creating & Managing Promotional Marketing Events
- Staff Training and Development
- Market Growth
- Performance monitoring
- Store growth planning
- Multitasking and Prioritizing
- Customer Credit Management
- Creating marketing plans
- Goal Setting and Achievement
- Handling Complaints
- Driving business growth
- Superior Work Ethic
- Decision-Making
- Leadership
- Proficient in DealerSocket and Automate
Timeline
General Manager
Trailer Hitch RV
12.2020 - 08.2024
President
Mega Mail Marketing Inc
09.1995 - 11.2020
High School Diploma -
St. Damien High School
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