KEYERA WOODBERRY
Washington,DC
Summary
Versatile store leader with a track record of driving sales, executing impactful activations, and elevating customer experiences. Skilled at team leadership, brand partnerships, merchandising, and aligning products with trends and client demand. Creative, adaptable, and results-driven, consistently delivering measurable business growth.
Overview
5
5
years of professional experience
Work History
Store Manager
Sweaty Betty
10.2024 - Current
- Increased sales by 285% in Q2 through grassroots marketing efforts and curated in-store events that elevated brand visibility and drove consistent traffic.
- Elevated the in-store experience, leading to a 30% increase in Net Promoter Score, by championing authentic client interactions and refining customer service strategies.
- Led, trained, and inspired a high-performing team, cultivating an inclusive culture that embodied brand values, celebrated wins, and delivered exceptional results.
- Leveraged Endear to launch personalized marketing campaigns and client outreach strategies, boosting foot traffic, retention, and community engagement.
- Successfully launched a new store, overseeing operations, visual merchandising, and team onboarding to ensure a seamless opening and immediate sales momentum.
- Led and created in-store activations, coordinating outreach to local studios and influencers to drive engagement and boost brand visibility.
- Drove revenue by partnering with brands to stock products clients requested, staying aligned with trends and seasons, and enhancing visuals to boost sales.
Studio Manager
Peachy Studio
06.2023 - 02.2024
- Oversaw all aspects of daily studio operations, ensuring smooth scheduling, efficient client flow, and a consistently elevated customer experience in a high-volume aesthetic/medical studio.
- Managed and facilitated medical-grade inventory, ensuring compliance, cost efficiency, and readiness for all treatments and services.
- Trained and developed a high-performing team, equipping staff with the tools and knowledge to confidently upsell services and retail products, directly contributing to revenue growth and client retention.
- Led hiring, onboarding, and ongoing performance development, cultivating a results-driven, service-focused studio culture.
- Collaborated with ownership on strategic planning, reporting KPIs, and implementing operational improvements to streamline the client journey and increase profitability.
- Created policies and procedures for company and delivered company-wide training to employees.
Assistant Manager
Reformation
11.2022 - 06.2023
- Fostered positive customer relationships by providing personalized service, resolving escalated customer issues, and ensuring a seamless shopping experience.
- Collaborated with district and regional managers to optimize staffing levels, scheduling, and employee productivity, balancing operational needs with labor costs.
- Conducted regular staff meetings, training sessions, and performance evaluations to enhance team cohesion, product knowledge, and sales techniques.
- Completed regular inventory counts to verify stock levels, address discrepancies, and forecast future needs.
- Planned, created, tested and deployed system life cycle methodology to produce high quality systems to meet and exceed customer expectations.
- Leveraged data and analytics to make informed decisions and drive business improvements.
- Established performance goals for employees and provided feedback on methods for reaching those milestones.
Sales Advisor
Saks Fifth Avenue
02.2021 - 11.2022
- Styled clients for New York Fashion Week and exclusive events, curating elevated looks across contemporary and designer collections to align with personal style and occasion needs.
- Maintained a robust client book and leveraged both in-person and digital networking to build lasting relationships, drive repeat business, and expand personal brand visibility.
- Generated over $10,000 in sales in a single day during peak holiday season by combining high-touch styling, urgency-based selling, and effective cross-selling techniques.
- Exceeded monthly sales tier goal by second month through strategic up-selling, wardrobe-building consultations, and deep brand knowledge.
- Met and exceeded monthly store credit account opening goals by maintaining strong client relationships and offering tailored account education and incentives.
- Collaborated with leadership to uphold elevated visual merchandising standards and deliver a seamless, luxury shopping experience reflective of Saks brand values.
Education
Associate's Degree - Graphic Design
University of The District of Columbia
Washington, DC01-2024
Skills
- Team Leadership & Coaching
- Staff Training & Development
- Inventory Management
- Merchandising & Visual Presentation
- Sales Analysis & Revenue Growth
- Customer Experience & Engagement
- Event/Activation Planning
- Brand Partnerships & Outreach
- Communication & Interpersonal Skills
- Problem Solving & Adaptability
Timeline
Store Manager
Sweaty Betty
10.2024 - Current
Studio Manager
Peachy Studio
06.2023 - 02.2024
Assistant Manager
Reformation
11.2022 - 06.2023
Sales Advisor
Saks Fifth Avenue
02.2021 - 11.2022
Associate's Degree - Graphic Design
University of The District of Columbia