Khushi Parekh
San Francisco,CA
Summary
Results-driven Social Media Manager with a proven track record of accelerating follower growth and increasing engagement through strategic content development and data-driven decision-making. Expertise in content strategy, SEO optimization, Google Analytics, and persuasive copywriting. Known for translating insights into high-performing digital campaigns that strengthen brand presence and drive measurable impact.
Overview
7
7
years of professional experience
Work History
Social Media Coordinator
Midpen Media
01.2026 - Current
- Lead social media growth strategy for a nonprofit media organization, increasing engagement (measured by views) 7x within two months through data-driven content optimization.
- Develop and schedule mission-aligned posts, graphics, and short-form video content that strengthens brand voice and audience connection.
- Partner with the communications team to drive audience expansion, community engagement, and outreach initiatives.
- Analyze platform performance metrics and translate insights into strategic content adjustments that improve reach and visibility.
- Manage day-to-day social media operations to ensure consistent growth and high-performing digital presence.
Salesperson
Club Pilates Franchise LLC
Morgan Hill, California
10.2025 - Current
- Drive membership sales by converting prospective clients through studio tours, consultations, and personalized outreach.
- Generate revenue by successfully selling 36+ memberships to date, contributing directly to monthly sales targets.
- Manage front-desk operations, membership inquiries, and client communications in a fast-paced studio environment.
- Deliver exceptional customer experience to strengthen retention, referrals, and community engagement.
- Maintain an organized, welcoming studio atmosphere that supports brand standards and member satisfaction.
GetVirtual Digital Marketing Consultant
UCSC
09.2025 - 12.2025
- Worked with local clients to develop and refine digital marketing strategies.
- Created Instagram Reels, posts, and graphics tailored to client branding.
- Managed content calendars, conducted audience research, and analyzed engagement metrics.
- Collaborated with a small team to present social media audits and next-step recommendations.
- Strengthened skills in content creation, branding, and client communication.
Eco-Entrepreneurship
Ucsc Programs Abroad
Amsterdam, Netherlands
07.2025 - 08.2025
- Participated in a global program focused on sustainability and entrepreneurship in Amsterdam, Netherlands.
- Explored eco-innovation and circular economy models through local companies and community engagement.
- Created and pitched original company concepts focused on sustainable solutions.
- Audited an existing company to evaluate its environmental practices and identify opportunities for improvement.
Italian Culture Through Food and Conversation
Ucsc Programs Abroad
Sorrento, Italy
06.2024 - 08.2024
- Participated in an immersive cultural and culinary program in Italy, enhancing global communication skills.
- Developed storytelling and writing abilities by documenting experiences through journalistic reflections.
Youth Volunteer
Red Cross
09.2018 - 06.2022
- Assisted in organizing blood drives, emergency preparedness workshops, and disaster relief initiatives.
- Developed strong communication skills through community outreach and fundraising efforts.
- Collaborated with teams to distribute safety information and support disaster relief efforts.
Sustainability Internship
Finca Victoria
06.2021 - 08.2021
- Assisted in composting and organic gardening efforts at a sustainability-focused eco-hotel.
- Learned hands-on regenerative agriculture techniques and sustainable waste management practices.
- Developed written reflections on sustainable practices and environmental impact for educational outreach.
- Sustainability-focused eco-hotel
Game Design Challenge
Stanford
06.2019 - 08.2019
- Selected for an exclusive, fully funded program at Stanford, gaining experience in creative storytelling, strategic design, and collaborative problem-solving.
- Designed and pitched an original game concept, developing strong presentation and persuasive communication skills.
- Exclusive, fully funded program
Education
Bachelor of Arts - Environmental Studies
University of California
Santa Cruz12.2025
Skills
- Strong writing and editing skills
- Storytelling
- Research-based content
- Public speaking
- Presenting
- Interpersonal communication
- Project coordination
- Event planning
Websites
Timeline
Social Media Coordinator
Midpen Media
01.2026 - Current
Salesperson
Club Pilates Franchise LLC
10.2025 - Current
GetVirtual Digital Marketing Consultant
UCSC
09.2025 - 12.2025
Eco-Entrepreneurship
Ucsc Programs Abroad
07.2025 - 08.2025
Italian Culture Through Food and Conversation
Ucsc Programs Abroad
06.2024 - 08.2024
Sustainability Internship
Finca Victoria
06.2021 - 08.2021
Game Design Challenge
Stanford
06.2019 - 08.2019
Youth Volunteer
Red Cross
09.2018 - 06.2022
Bachelor of Arts - Environmental Studies
University of California