Marcy Ramus
Grandville,MI
Summary
Experienced marketing professional with a 10-year track record in creating and delivering compelling marketing content that aligns with brand objectives. Skilled in analyzing analytics and campaign outcomes to refine strategies and drive successful results. Accomplished in utilizing social media monitoring and management tools to engage effectively with target audiences.
Overview
23
23
years of professional experience
Work History
Social Media Coordinator
Land Hermit Crab Owners Society
2024.05 - Current
- Track key metrics such as audience engagement, impressions, reach, referrals, and conversions
- 229% growth in reach, 307% growth in content interactions during first 90 days
- Schedule social media posts and monitor relevant news and content
- Write and review content
- Create infographics and other appealing visuals
- Maintain awareness with the latest social media platform developments
- Secure social media passwords
- Create and manage lead generation ads across different platforms
- Experience in using social media management software solutions (Meta Business Suite)
- Working knowledge in Adobe Photoshop, Canva and other editing tools
Regional Marketing Director
American Community Mutual Insurance
2006.01 - 2009.01
- Marketed medical, Rx, dental and vision insurance within the West, Southwest, Mid, Northern Michigan and UP markets
- Developed and presented training and educational seminars to insurance agents, brokers, and employers
- Doubled annual sales within the first 18 months of employment
- Developed and mentored the #1 producing agent in the nation
- Recognized for consistently exceeding sales goals in highly competitive markets
- Mentored non-producing agents and implemented strategies for successful marketing; penetrated territories with little or no previous sales.
Senior Account Executive
Cofinity / PPOM
2003.01 - 2006.01
- Sold medical, dental and vision networks to brokers and employers, within the West and Southwest Michigan markets
- Identified as the #1 account executive in West Michigan for repeatedly surpassing sales goals
- Gathered and analyzed competitive intelligence to develop new products and evaluate existing products
- Managed the client integration post sale to ensure a smooth transition.
Provider Network Relations
Trustmark Health Benefits / NGS American
2002.01 - 2003.01
- Negotiated contracts with healthcare professional networks that provided services to the third-party administrator's clients
- Performed financial analysis related to provider network contracts
- Developed and maintained service relationships with all participants of the provider networks
- Ensured networks were compliant with their service level agreement and state requirements.
Education
Bachelor of Arts - Communications
Western Michigan University
Kalamazoo, MI2002
Skills
- Market Research & Analysis
- Negotiation & Sales
- Presentation Skills
- Influencing Without Authority
- Relationship Building
- Social Media Marketing & Design
- Social Media Scheduling
- Content Curation & Development
- Creative & innovative
- Critical Thinking / Problem Solving
- Outstanding verbal & written communication
- Technical Writing & Editing
- Microsoft Office
- Editing Software
- Social Media Platforms
Additional Information
- Volunteer Crab Con, International Annual Hermit Crab Convention and Adoption Event, 2024
Social media content curation and development
- Volunteer Membership Chair Grandville Scout Pack 3391, 2014 - 2018
Optimized recruiting campaigns for year-round recruitment, growth and retention
- Volunteer at Grandville Public Schools, 2012- 2020
Devoted time to many different roles throughout the years – substitute teacher, paraprofessional, lunch supervisor, and room parent
Timeline
Social Media Coordinator
Land Hermit Crab Owners Society
2024.05 - Current
Regional Marketing Director
American Community Mutual Insurance
2006.01 - 2009.01
Senior Account Executive
Cofinity / PPOM
2003.01 - 2006.01
Provider Network Relations
Trustmark Health Benefits / NGS American
2002.01 - 2003.01
Bachelor of Arts - Communications
Western Michigan University
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