Kim Barrett

• Chosen by CEO as first executive leadership hire to reinforce strategic foundation and drive growth.
• Collaborated with CEO to enhance executive decision-making and refine agency strategy while pursuing strategic opportunities with P&G, Fanatics, and Campari.
• Elevated agency's strategic capabilities by integrating strategy into business development and client engagement to drive client growth.
• Established comprehensive marketing and business development framework, encompassing CRM strategy and pursuit processes to optimize client acquisition.

Recruited by former marketing EVP to launch Boom Ventures, providing strategic leadership across business development and client services.

• Secured new partnerships and managed executive client relationships, driving repeat business.
• Grew partnerships with Teremana, Paramount+, and Cheetos, strengthening client portfolio.
• Unified creative strategy with production and account teams, enhancing delivery of client solutions.

• Directed $20M+ annual Moët Hennessy experiential portfolio, strengthening executive client relationships and increasing brand loyalty.
• Led strategic partnerships with Moët Hennessy, Anheuser-Busch, and Bacardi, resulting in significant agency growth and expanded market presence.
• Collaborated across major brands to support new business pursuits, enhancing overall client engagement and project outcomes.

Led corporate development initiatives as Vice President., Corporate Development

Following MKTG's restructuring during COVID, chosen by the CEO of MKTG Sports & Entertainment to broaden the agency's capabilities across sports partnerships, sponsorship strategy, and integrated brand collaborations.

• Expanded sponsorship and partnership opportunities, enhancing agency's reach in sports and entertainment.
• Developed strategic partnerships with Athletes First, facilitating connections between brands and athletes for sponsorship opportunities.

Vice President

Following MKTG's acquisition by dentsu, appointed to represent MKTG across the broader network, aligning agency capabilities to drive integrated growth and new business opportunities.

• Integrated agency capabilities across the dentsu network, creating stronger enterprise business development opportunities.
• Contributed significantly to securing integrated wins for major clients. in securing integrated wins including National Geographic, Bvlgari, Diageo, and Maven by GM.
• Recognized across the dentsu network for fostering collaboration, aligning diverse

Senior Director, New Business

Entrusted as the strategic partner to the EVP of New Business, leading marquee pursuits and transformational client wins.

• Partnered with the EVP to help achieve an approximately 70% pitch win rate, securing wins including Pepsi, NASCAR, and Bvlgari.
• Established executive credibility across sports, luxury, beauty, and consumer brands through strategic leadership and executive presentations.

• Expanded partnerships with Verizon, EA Sports, Microsoft, Bose, Nike, and Under Armour through integrated sponsorships.
• Led strategic initiatives to enhance fan engagement and loyalty programs.
• Collaborated with key stakeholders to develop promotional campaigns for events.
• Directed team efforts in analyzing market trends and consumer insights.
• Transformed nfl.com into a strategic sponsorship asset during transition to in-house platform.