Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
Generic

Kim Davis

Midlothian,TX

Summary

As a Senior Account Executive in media sales, I am

committed to delivering exceptional customer service and exceeding sales goals.

Being results-oriented and having strong listening and persuasion skills provides the opportunity to build repor with customers and gain trust as someone they choose to do business with on a repeat basis.

I have experience in problem solving, being adaptable and am motivated by new challenges.

With a proven track record of building customer relationships and closing sales throughout a successful career, customer retention and growth is top of mind.

Overview

26
26
years of professional experience

Work History

Adsposure Transit Advertising

Media Sales
11.2019 - Current

Create and implement ad campaigns utilizing the city buses and street furniture to help businesses gain exposure and increase awareness of their events, products, promotions.

Work closely with customers start to finish ensuring they have a successful and productive experience with the OOH/transit experience.

Prospecting, networking, customer service, media planning, billing, POP photos, customer retention are all included in my experience level of this opportunity.

Publisher

TravelHost Fort Worth Magazine
01.2017 - 01.2019
  • Produce a local magazine promoting places to eat, play and shop in Fort Worth and Tarrant county areas
  • Meet with customers to create editorial features; produce listings and maps showing directions and locations; secure advertising support; work with small and medium local businesses as well as the CVB and Chamber of Commerce to accurately portray and promote local, unique attractions
  • Update listings, content and advertising on website.

Sr. Account Executive

Statesman Media
01.2013 - 08.2017
  • Responsible for major accounts and categories to implement strategic planning, selling and execution of media campaigns
  • Worked with these accounts to develop and grow business through print, digital, social, search, direct mail, Hispanic products and event sponsorships and provided market updates/studies/analysis for campaign reporting.
  • Consistently grew and developed account base to earn top seller award multiple times, contributing to the company overall increased performance.

Major Account Representative, Media Sales

The Dallas Morning News
05.1998 - 01.2013
  • Consult with and advise customers to close and execute comprehensive business plans which helped deliver the customers’ desired target audience
  • Worked closely with national accounts and advertising agencies to prepare RFP’s, presentation materials, market research and data
  • Travel to meet with out of market clients and gain access to C-level decision makers
  • Track performance and propose special opportunities or out-of-the-box ideas to help clients maintain and grow market share and drive positive results
  • Contributed to team objectives in fast-paced environment.
  • Informed customers of promotions to increase sales productivity and volume.
  • Gained customer trust and confidence by demonstrating compelling, persuasive and composed professional demeanor.

Education

Bachelor of Arts - Journalism

Stephen F. Austin, School of Communication

Skills

  • Business Development
  • Attention to Detail
  • Issue Resolution
  • Forecast Preparation
  • Territory Development
  • Marketing Strategy Implementation
  • Account Planning
  • Prospecting and Networking
  • Opportunity Identification
  • Client Relationship Management
  • Key Account Management
  • Office suite of products
  • Transit scheduling/inventory software
  • CRMs

Accomplishments

  • Consistently achieve and exceed annual goals. Current year gain is 17% over previous fiscal year.
  • Grow business through outreach and strong customer relations, networking and staying in touch with market changes/expansion
  • Maintain account base with follow up and customer service

Timeline

Adsposure Transit Advertising

Media Sales
11.2019 - Current

Publisher

TravelHost Fort Worth Magazine
01.2017 - 01.2019

Sr. Account Executive

Statesman Media
01.2013 - 08.2017

Major Account Representative, Media Sales

The Dallas Morning News
05.1998 - 01.2013

Bachelor of Arts - Journalism

Stephen F. Austin, School of Communication
Kim Davis