KIM VERHOEVEN
Parkville,MO
Summary
Senior Executive knowledgeable about sales, marketing, operations and personnel management. Successful at stepping into diverse positions and making immediate positive contributions.
Adept at implementing strategic business plans, driving growth and improving systems. Skilled in financial management and stakeholder relations. Collaborative and dedicated to building and leading talented and motivated individuals. Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.
Overview
12
12
years of professional experience
Work History
SVP, Revenue Development
The Kansas City Monarchs Baseball Club
01.2023 - Current
- Oversee all Revenue streams, Marketing, IT, Communications, Business Insights and Community Outreach and Gameday Production
- Successfully increased sponsorship sales by 40% in less than one year while creating new activation programs, tracking and communication protocols to improve overall retention
- Revitalized overall brand strategy to build awareness and fandom through omni-channel marketing, active social media and influencer strategies
- Increased engagement across all channels by 175% to build fandom and ultimately revenue
- Successfully increased Group and Suite sales by 35% by developing new packages, building a sales team and implementing a CRM system to enhance accountability
- Created new programs to reach diverse markets authentically through multi-cultural marketing, community partnerships and strong relationship building
- Led marketing and sales strategy for high-profile concert series and special events that resulted in sell-out crowds, enhanced community presence and record revenue.
SVP, Chief Growth Officer
Tico Sports and Productions
01.2020 - 01.2023
- Responsible for driving topline revenue growth, expanded existing client relationships and added new service offerings to maximize profitable growth
- Doubled revenue within twelve months, maintained 90% client retention rate
- Led marketing strategy for multiple clients that resulted in award-winning advertising campaigns and industry-leading conversion rates
- Develop strategic partnerships with community organizations and influencers to build brand awareness and increase revenue opportunities cost effectively
- Lead sports sponsorship sales for official Spanish radio broadcast for multiple NFL and collegiate teams that resulted in a 25% increase in revenue
- Implemented CRM system to manage overall revenue pipeline and improve efficiencies across the organization
- Lead company brand revitalization and implementation to increase awareness and growth.
VP, Marketing and Communications
Mosaic Life Care
01.2016 - 01.2020
- Drove and maintained market share, enhancing consumer and investor perception, optimized operational efficacy, and advanced marketing and advertising program results
- Redefined and directed comprehensive organizational rebranding initiative
- Directed organization’s CRM, SEO, and SEM strategies
- Directed all professional and collegiate sports sponsorships to maximize exposure and investment
- Amplified revenue growth through strategic planning, multi-channel delivery, brand development, and program optimization for $1B health system consisting of four hospitals and +60 clinics
- Achieved 27% YOY patient growth in expansion markets and record number of patient visits at main medical center by operating overall creative/media approach through all channels
- Headed enterprise digital platform including website / portal strategy and online billing resulting in triple digit growth in traffic / usage and multimillion-dollar improvements in bill collections and efficiencies
- Attained increases in media impressions of 150%, Intranet usage of 123%, and employee engagement 94% Led Corporate Communications team including Media Relations, Internal Communications, and Intranet.
Head of Sales, Western US, Acquisitions and Development
H&R Block
01.2012 - 01.2016
- Produced tens of millions in incremental revenue through tax company acquisitions and franchise conversions by leading a commission-based sales team and designing compensation plan, defining targets, and managing overall pipeline
- Generated positive IRR for organization by applying sales and technology strategies to accelerate enhancement of tools, offer-structures, and quality assurance procedures that improved conversion rates
- Collaborated with Marketing team to develop and execute robust lead generation strategies to achieve aggressive goals in a highly competitive industry
- Negotiated hundreds of tax and bookkeeping business acquisitions leading to thousands of new, incremental clients that fueled the overall growth of the company
- Partnered with Tax Operations and Conversion teams to ensure companies and employees were on-boarded successfully with smooth client transition.
Education
Bachelor of Science in School of Journalism - Advertising
University of Kansas
Lawrence, KSSkills
- Strategic leadership
- Revenue Development
- Leadership and People Development
- Effective Communicator and Public Speaker
- Financial Management
- Change and Growth Management
- Digital Transformation
- Partnership Development
- Marketing expertise
- Operational Excellence
Awards and Accolades
- Henry W. Bloch National Outstanding Community Service Award
- Mayor’s Citizenship Award for Contributions to the City of Parkville
Community Service
- Negro Leagues Baseball Museum, Board Member, 2021, Present
- Greater Kansas City Attraction Association, Board Member, 2023, Present
- Visit KCK, Elected Board Member, 2024, Present
- Wyandotte County Investor Committee, Board Member, 2021, 2023
- Sack Nation Foundation, Founder and Executive Director, 2020, 2023
- Leukemia and Lymphoma Society, Board Member, 2020, 2022
- City of Parkville, MO, Commissioner - Planning and Zoning Board, 2015, 2020
- The Kansas City Symphony, Vice Chairman - Business Council, 2013, 2015
- Friends of Parkville Parks, Vice Chairman, 2012, 2016
- City of Parkville, MO, Board member - Parks and Recreation Board, 2009, 2013
Timeline
SVP, Revenue Development
The Kansas City Monarchs Baseball Club
01.2023 - Current
SVP, Chief Growth Officer
Tico Sports and Productions
01.2020 - 01.2023
VP, Marketing and Communications
Mosaic Life Care
01.2016 - 01.2020
Head of Sales, Western US, Acquisitions and Development
H&R Block
01.2012 - 01.2016
Bachelor of Science in School of Journalism - Advertising
University of Kansas
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