KIMBERLEIGH DE LAINE
Reisterstown,MD
Summary
Collaborative client-focused senior event professional with diverse experience in operations, leading cross-functional teams, and producing and managing events from pre-event consultation to post-event evaluation. Seeking a Director of Events Services position to employ extensive education and leadership skills in creating, and improving organizational processes while striving to improve quality, productivity, and efficiency, that effectively aligns with key organization initiatives.
Overview
9
9
years of professional experience
Work History
Manager, Events and Conference Services
Coppin State University
Baltimore, MD
11.2023 - 05.2024
- Design and execution of events and meetings in the campus facilities supporting university mission and goals
- Coordinated with catering, AV, Facilities Management, and campus community
- Produced critical reports, negotiated contracts, secured COI, and maintained operations process, scheduling database, and calendar.
- Worked closely with Business Services Director to develop and implement policies and procedures related to conference services; assessment of health and safety and related risk issues; adherence to state and local laws
- Supervised and coached a diverse event and set-up staff, and student workers to improve job performance
Owner, CEO
For Any Reason Or Season
Reisterstown, MD
01.2016 - 11.2023
- Managed daily operations of event management business, including budgeting and financial management and hiring and training staff.
- Innovative event production within budget focusing on organization objectives, target audience experience, relationship-building, branding, and maximization of resources
- Drove growth and profitability in event management business by continuously researching and implementing improved strategies to exceed client expectations.
- Created workflow, led cross-functional teams, and developed SOPs to increase efficiency throughout the project lifecycle.
- Collected and conducted financial, industry and behavioral analyses to develop strategic plan.
- Conceptualized summary reports, budget and customer service assessments, pre/post-event processes, negotiated contracts, database management, event calendar, and inventory
- Cultivated strategic partnerships and relationships with sponsors, vendors, and suppliers
- Proficient in Graphic Design, CAD, CRM, and EMS software
Convention Services Manager
Aimbridge Hospitality
Baltimore, MD
04.2015 - 12.2015
- Executed written sales agreements for large-scale and complex full-service meetings, conventions, and events with 300+ cumulative room nights
- Negotiated terms and pricing of vendor partner agreements and service agreements for group business
- Maintained relationships and initiate verbal and written communication with customers and hotel department heads outlining details and specifics of the event including room block management, food and beverage, rental fees, incremental and affiliate revenue streams, performance damages, and master billing process
- Served as on-site lead and solved complex client issues
Education
Doctor of Business Administration -
Temple University
Philadelphia, PAMaster of Business Administration - Global Marketing
University of Maryland University College
Adelphi, MDBachelor of Arts - Marketing
University of MD University College
Adelphi, MDSkills
- Event Logistics and Vendor Management
- Training and Coaching
- Leadership and Complex Decision-Malong
- Strategic Program Planning
- Customer Service and Conflict Resolution
- Budget Management and Financial Reporting
- Technical Skills
- Data Collection and Analysis
- Time Management
- Adaptability and Flexibility
Publications
The Influence of Electronic Word-of-Mouth on Brand Management, 05/01/23, ProQuest, LLC
Timeline
Manager, Events and Conference Services
Coppin State University
11.2023 - 05.2024
Owner, CEO
For Any Reason Or Season
01.2016 - 11.2023
Convention Services Manager
Aimbridge Hospitality
04.2015 - 12.2015
Doctor of Business Administration -
Temple University
Master of Business Administration - Global Marketing
University of Maryland University College
Bachelor of Arts - Marketing
University of MD University College
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