Kimberly Bragg
Denton,TX
Summary
Strategic Category & Insights leader with deep CPG experience transforming syndicated, shopper, and consumer data into business strategy. Expert in Numerator, IRI, JDA, with knowledge in SPINS and advanced analytics to drive distribution wins, category growth, and innovation decisions.
Overview
15
15
years of professional experience
Work History
Associate Category Manager - Category Analysis
Keurig Dr Pepper
01.2024 - Current
- Deliver category insights and planogram strategies using SPINS, IRI, JDA.
- Lead innovation insight support and shelf optimization initiatives.
- Build dashboards and category stories for retailer partners and leadership.
Sr. Business Analyst - Master Data
Keurig Dr Pepper
01.2022 - Current
- Built governance systems, improved process visibility, created performance dashboards, +13% process visibility.
CER Analyst
Yum! Brands
01.2022 - Current
- SQL + BI marketing performance analysis, +3% dormant customer reactivation.
Sales & Network Analytics Analyst
Keurig Dr Pepper
01.2019 - 01.2022
- 98% fill rate, order rejection reduced from 7% to
- Field insights dashboards → +9% sales performance.
Sales Analyst
Dr Pepper Snapple Group
01.2011 - 01.2018
- Led analytics reporting tool blueprint, Top Account Manager 2 years.
Education
B.S. - Decision Science
University of North Texas
A.A. - Business Information Systems
Tarrant County College
Bachelor of Science - Data Engineering
University of North Texas
Denton, TX12-2026
Skills
- Excel (Advanced)
- Category analysis
- Planogram strategies
- Data visualization
- Performance dashboards
- SQL database management
- Business intelligence tools
- Process improvement
- Cross-functional collaboration
- Innovation support initiatives
- Metric-driven decision-making
- Space planning
Accomplishments
- Resolved product issue through consumer testing.
- Achieved 6% expansion in space by introducing Alteryx to JDA share of space in 4 categories for Airplane Canteen Company
- Created several automatize category stories for Immediate Consumption department in IRI
Program Languages /Software
Languages : SQL , DEx, R, Python
Software : JDA ( Blue Yonder) IRi, Alteryx ,Numerator, Spins, Power BI, Excel (Advanced)
Timeline
Associate Category Manager - Category Analysis
Keurig Dr Pepper
01.2024 - Current
Sr. Business Analyst - Master Data
Keurig Dr Pepper
01.2022 - Current
CER Analyst
Yum! Brands
01.2022 - Current
Sales & Network Analytics Analyst
Keurig Dr Pepper
01.2019 - 01.2022
Sales Analyst
Dr Pepper Snapple Group
01.2011 - 01.2018
A.A. - Business Information Systems
Tarrant County College
B.S. - Decision Science
University of North Texas
Bachelor of Science - Data Engineering
University of North Texas