Kimberly Cohn
Parker,CO
Summary
Client focused media and marketing specialist bringing over 15 years of experience in both traditional and digital marketing. Well-educated in managing, retaining and improving clients wants and needs and helping them reach their overall goals. Confident and decisive when determining direction, building marketing and media plans and delivering presentations. Striving to be a hard working team player and helping a team hit ROI goals is my priority for both clients and the company I work for.
Overview
22
22
years of professional experience
Work History
Digital Marketing Consultant
ReachLocal/LocaliQ/ USA Today Network
Denver, Colorado
03.2024 - 08.2025
- Developed comprehensive digital marketing strategies for new and existing clients to help their businesses grow.
- Analyzed client performance metrics to optimize online advertising campaigns, and retain clients.
- Collaborated with cross-functional teams to create engaging content for various platforms.
- Trained clients on the effective use of digital marketing tools (SEO, SEM, TEM, SMM, Social Ads, OTT/CTV, YouTube, Social Media platforms, and more) and analytics systems using an AI-powered reporting platform, DASH.
- Sold an innovative AI reporting platform called DASH to new and existing clients to streamline their business and organization.
Senior Account Executive
Denver7 (KMGH-TV)/ Scripps Digital
Denver, CO
01.2023 - 03.2024
- Work with the local Denver ABC affiliate, Scripps Digital and local sports teams (Broncos, Nuggets, Avalanche) to bring clients the best options for marketing and business growth opportunities and to help clients reach the ROI they are looking for.
- Exceeded revenue targets in 2023 with various clients from local restaurants, law firms, home improvement companies to various national companies like insurance and hotel brands. Specializing in helping businesses grow through digital and traditional media.
- Specializing in: Branding, direct response, television advertising, sports marketing, OTT/CTV, Display Ads, Geo-Fencing, Email Campaigns, hyper-targed campaigns and more
Marketing Executive
Lifestyle Marketing LLC
Denver, CO
08.2020 - 01.2023
- Led startup and opening of marketing agency and provided business development, creation of operational procedures and workflow planning.
- Set pricing structures according to market analytics and emerging trends.
- Plan digital strategies for each clients individual needs for their business and help guide them through various digital areas such as SEO, PPC, backend set up, websites, promotions, etc.
Senior Media Strategist
Salem Media
Denver, CO
05.2022 - 12.2022
- Specialized in helping local and national businesses grow through digital and traditional media.
- Specialized in: Social Media Management, OTT/CTV, Display Ads, Geo-Fencing, Email Campaigns, SEO/SEM, Radio placements and more
Freelance Marketing Consultant
Self Employed Marketing Services
01.2016 - 08.2020
- Helped various small and medium business with their marketing through logo, web and helped guide in areas of digital and traditional media plans and buying. Also worked with some small agencies to help build media plans and buys for their direct response clients in the US Hispanic markets and helped guide areas of growth through different digital platforms. Worked by project.
- Contacting new businesses to help grow their business through marketing. Building sales presentations to help build their business and get them to where to want to be.
- Freelanced for agencies with clients: Tri Star Products, Power Juicer, Nu Wave Oven, Shark products, local businesses and more
Senior Media Buyer
Mundo Media
Irvine, CA
01.2014 - 12.2016
- Worked with agency and clients to build and plan media buys in the US Hispanic/US traditional markets for long and short form branding and direct response media buys.
- Bought, planned and negotiated media with radio and television stations around the US.
Senior Media Buyer
Cmedia, R2C Group
Huntington Beach, CA
06.2007 - 06.2010
- In charge of weekly budgets, media plans and client ROI’s for both Spanish and English clients in specific markets in order to reach their overall goals.
- Media plans and development and implementation of new products
- Worked with clients: Clinque, Shark products, Tri Star Products, Beach Body products and more
Media Director
Capital Media
San Juan Capistrano, CA
01.2005 - 03.2007
- In charge of weekly budgets for clients and put together direct response media plans that worked with clients specific ROI's for both radio and television.
- Bought and negotiated with TV and radio stations on a weekly and monthly basis to make sure we got the best rates and added value for our clients possible.
- Worked with clients: Body by Jake, NuWave Oven, Innova Products, Joint Relief, Tri Star Products, Beach Body products and more.
Senior Media Buyer
ITV Direct, Inc
Huntington Beach, CA
01.2004 - 01.2005
- Was in charge of buying direct response TV and radio media for the companies clients locally and nationally through out all 50 states.
- Tracked station performance daily and got rate reductions where needed in order to bring in the right ratio and CPO.
Education
Broadcast Journalism
Academy Of Radio And Television Broadcasting
Huntington Beach, CABroadcast Journalism
California State University, Long Beach
Long Beach, CASkills
- Client Management
- Revenue goal oriented
- Digital Strategies
- Branding
- Media Planning
- Media Buying
- Market trends understanding
- Digital advertising and planning
- Business development planning and growth
- Product launches
Affiliations
- Alumni of the Gamma ETA Chapter of Gamma Phi Beta Sorority
- Member of the Women In Business - Parker & Parker Chamber of Commerce
- LinkedIn, Salesforce, Hubspot, Bullseye, Vandasta Digital Marketing, Scripps Sales Process Certifications
- Google Analytics and Google platforms certifications
Timeline
Digital Marketing Consultant
ReachLocal/LocaliQ/ USA Today Network
03.2024 - 08.2025
Senior Account Executive
Denver7 (KMGH-TV)/ Scripps Digital
01.2023 - 03.2024
Senior Media Strategist
Salem Media
05.2022 - 12.2022
Marketing Executive
Lifestyle Marketing LLC
08.2020 - 01.2023
Freelance Marketing Consultant
Self Employed Marketing Services
01.2016 - 08.2020
Senior Media Buyer
Mundo Media
01.2014 - 12.2016
Senior Media Buyer
Cmedia, R2C Group
06.2007 - 06.2010
Media Director
Capital Media
01.2005 - 03.2007
Senior Media Buyer
ITV Direct, Inc
01.2004 - 01.2005
Broadcast Journalism
Academy Of Radio And Television Broadcasting
Broadcast Journalism
California State University, Long Beach
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