KIMBERLY GERLICH
Austin,Texas
Summary
Results-driven Sales Executive with 18+ years of experience in hospitality sales, business development, account management, client relations, and strategic partnerships. Proven track record of driving revenue growth, identifying new business opportunities, negotiating contracts, and building long-term client relationships in fast-paced, competitive markets. Skilled in consultative sales, pipeline generation, team training, software implementation rollouts, and strategic planning. Recognized for creating innovative sales strategies, acting as a product and service evangelist, and delivering strong results through clear decision-making, effective communication, and a customer-focused approach.
Overview
28
28
years of professional experience
Work History
7NOW Marketplace Business Development Rep
7-eleven Corporate Office
Austin, TX
04.2024 - 05.2026
- Developed strategic partnerships and expanded client relationships to increase brand visibility, customer engagement, and sales growth.
- Generated and closed new business through consultative sales, contract negotiations, and strategic outreach initiatives.
- Built customer trust through professional communication, persuasive presentations, and effective issue resolution.
- Conducted market research and analyzed competitor offerings to identify customer needs and uncover new business opportunities.
- Collaborated with cross-functional teams and utilized HubSpot to streamline operations, manage leads, and improve follow-up efficiency.
LOCAL TERRITORY SALES EXECUTIVE; US WITH MOST FOCUS ON TEXAS
Fourth Enterprises, LLC (HotSchedules)
Austin, Texas
01.2019 - 03.2024
- Grew brand exponentially, successfully selling across portfolio 100%, including HotSchedules 67%, Managers Red Book 13%, Digital Logbook 10%, GoHire 5%, Schoox 5%
- Attained 85 -100% of quota most years; booked $2.1 million ARR in total sales; hit accelerators with average days-to-close at 27 and average close rate 66% with 100% use of CRM
- Maximized profitability through superior customer service, onsite presentations, product functionality, closed plans, post-sales, follow-up, implementation rollouts and pending matters
- Traveled to industry events and client visits; drove new business and exceeded sales goals by up-selling existing accounts and increasing lead generation and referrals, repeatedly closing contracts in record time
- A leader in data-driven workforce and inventory technology for the restaurant, hospitality, retail sectors Fourth.com
SALES TRAINING MANAGER
Fourth Enterprises, LLC (HotSchedules)
Austin, Texas
01.2016 - 01.2019
- Successfully developed sales training programs for newly hired Sales Executives, including a 30/60/90-day plan, cross-department training, systems and processes training, and a Product Certification program for quota-carrying sales roles
- Created and executed sales team spiffs, quarterly contests and monthly Rowing Club awards
- Managed over 15 new hire trainings, each eight (8) days long with over 65 employees, which included trainees from marketing, sales, customer success members and management
- A leader in data-driven workforce and inventory technology for the restaurant, hospitality, retail sectors Fourth.com
SALES EXECUTIVE; AUSTIN AND TEXAS • CHICAGO AND ILLINOIS
Fourth Enterprises, LLC (HotSchedules)
Austin, Texas
01.2014 - 01.2015
- Traveled throughout each territory and Chicago, calling on existing and potential hospitality clients
- Established and maintained accounts, consistently outpacing competitors 3-to-1 while leveraging field team resources
- Sustained optimal business, growing and maintaining a pipeline of opportunity, building relationships via conferences, engaging presentations, luncheons and frequent meetings that drove comprehensive improvement initiatives across the segment
- A leader in data-driven workforce and inventory technology for the restaurant, hospitality, retail sectors Fourth.com
IMPLEMENTATION AND TRAINING SPECIALIST
Fourth Enterprises, LLC (HotSchedules)
Austin, Texas
01.2012 - 01.2013
- Implemented company's software and tools for restaurants and hospitality clients in the local and mid-market space, which included HotSchedules, Logbook, Above Store Console, GoHire and Schoox
- Rolled out learning and training sessions for Managers, HR and support staff, which helped them better understand how to use their new software while overseeing 60-70 projects simultaneously at 1-10 client locations with an average of 98% satisfaction
- Sessions included how to obtain operational and financial benefits with the use of their systems and tools
- Supported users and super users during the implementation phase and often provided post-implementation advice
- As HotSchedules Backend Subject Matter Expert (SME), built and configured sites; re-engineered software to fit the needs and wants of the client; implemented features, providing technical expertise and training as well as facilitating knowledge transfer
- A leader in data-driven workforce and inventory technology for the restaurant, hospitality, retail sectors Fourth.com
Training & New Store Opening Manager
Jazz a Louisiana Kitchen, Hula Hut, Rudy's Bar-B-Q, Pei Wei, Cover 3
Austin, Texas
01.1998 - 01.2012
Education
B.S. - Human Development and Family Services
Texas Tech University
Lubbock, TexasSkills
- CRM & Sales Platforms: Salesforce, HubSpot CRM, NetSuite, Zendesk
- Sales Enablement & Prospecting Tools: Salesloft, Groove, ZoomInfo, Seismic, DocuSign, CPQ
- Business Development: B2B Sales, Consultative Selling, Lead Prospecting, Cold Calling, Pipeline Generation, Client Onboarding
- Relationship Management: Account Management, Customer Relationship Management, Business Relationship Development
- Communication & Training: Excellent Communication, Relationship Building, Staff Training, Continuous Professional Development
- Productivity Tools: Microsoft Office, Google Workspace, LinkedIn
- Operating Systems: PC/Mac, Windows, macOS
Timeline
7NOW Marketplace Business Development Rep
7-eleven Corporate Office
04.2024 - 05.2026
LOCAL TERRITORY SALES EXECUTIVE; US WITH MOST FOCUS ON TEXAS
Fourth Enterprises, LLC (HotSchedules)
01.2019 - 03.2024
SALES TRAINING MANAGER
Fourth Enterprises, LLC (HotSchedules)
01.2016 - 01.2019
SALES EXECUTIVE; AUSTIN AND TEXAS • CHICAGO AND ILLINOIS
Fourth Enterprises, LLC (HotSchedules)
01.2014 - 01.2015
IMPLEMENTATION AND TRAINING SPECIALIST
Fourth Enterprises, LLC (HotSchedules)
01.2012 - 01.2013
Training & New Store Opening Manager
Jazz a Louisiana Kitchen, Hula Hut, Rudy's Bar-B-Q, Pei Wei, Cover 3
01.1998 - 01.2012
B.S. - Human Development and Family Services
Texas Tech University
Personal Information
Title: ACCOUNT EXECUTIVE