Kimberly McGuire
New York
Summary
Dynamic and innovative Gen-Z marketer with a strong passion for beauty, influencer marketing, and compelling brand storytelling. Recognized for delivering fresh ideas and fostering collaboration while leveraging culture-driven insights to elevate campaigns and brand awareness.
Overview
4
4
years of professional experience
Work History
Senior Influencer Marketing Associate
Bubble Skincare
04.2026 - Current
- Managed organic and paid influencer marketing campaigns across micro-macro tier creators, contributing to our highest EMV, $4M+ monthly.
- Coordinated and executed all in-office product seeding initiatives, managing outreach to 100+ influencers and talent agents per week.
- Built and maintained strong relationships with top-performing creators and emerging talent through consistent communication and in-person networking.
- Developed and nurtured strategic creator partnerships to drive long-term brand advocacy and maximize campaign performance.
- Tracked, analyzed, and presented weekly and monthly campaign performance metrics, EMV, and key insights directly to the CEO and Founder to inform marketing strategy and business decisions.
- Collaborated cross-functionally with internal teams to execute influencer campaigns that aligned with brand objectives and performance goals.
Coordinator, Brand Engagement
L'Oreal Paris
04.2025 - 04.2026
- Designed and executed brand engagement strategies that increased our earned and owned social metrics, elevating our brand awareness and reach.
- Analyzed market trends and consumer behavior to inform branding initiatives and optimize marketing efforts including on our owned social channel to increase our engagement rate and through our seeding and event tactics.
- Coordinated events that enhanced brand visibility and fostered community relations with our VIP talent.
- Collaborated with cross-functional teams to ensure cohesive brand messaging and project alignment within the cosmetics category.
- Managed our SOI reporting every month, providing insights to global teams on brand engagement performance metrics and maintaining our position as a top-performing brand within the beauty space.
- Handled administrative functions such as PO processing, budget tracking, VM reporting and product ordering for events, scaled seeding efforts and office needs.
- Kickstarted a 360 brand engagement campaign for upcoming big-bet cosmetic launches including mailing, eventing and social tactics.
PR Marketing Coordinator
Timberland, a VF Company
01.2023 - 09.2024
- Orchestrated collaborations with macro influencers for multiple events, one collaboration resulting in 500,000+ views and hundreds of interactions, boosting brand visibility.
- Managed relationships for talent and management, formulating and presenting the briefing materials to the talent as well as the rate negotiation with talent’s manager.
- Consolidated input from multiple departments to create compelling monthly newsletters and quarterly reports, enhancing executive team insights.
- Managed press event logistics and vendor communication, enhancing editor satisfaction and boosting media placements.
- Oversaw deployment of assets for editorial needs and product dispatches, elevating brand visibility in high profile magazines.
Influencer Marketing Intern
Milk Makeup
10.2022 - 08.2023
- Sourced over 300 influencers across various tiers, enhancing always-on seeding efforts that boosted brand visibility and hatched new relationships.
- Spearheaded Tribe Dynamics account and utilized Asana, improving campaign tracking accuracy, enabling better strategic decisions and abiding by project deadlines.
- Executed all in-office product distributions, successfully dispatching 200 large mailers and tracked each shipment with a 100% accuracy rate in a three-day turnaround.
- Directed brand TikTok videos, achieving an increase in user engagement by innovating trend concepts with the social team.
- Managed Instagram and TikTok channels, fostering relationships with 100+ creators via daily direct messaging, leading to an increase in brand engagement.
Education
Bachelor of Science - Advertising and Marketing Communications
Fashion Institute of Technology
New York01.2021
Skills
- Community management
- Community building
- Brand awareness
- Influencer marketing
- Campaign management
- Audience engagement
- User generated content
Timeline
Senior Influencer Marketing Associate
Bubble Skincare
04.2026 - Current
Coordinator, Brand Engagement
L'Oreal Paris
04.2025 - 04.2026
PR Marketing Coordinator
Timberland, a VF Company
01.2023 - 09.2024
Influencer Marketing Intern
Milk Makeup
10.2022 - 08.2023
Bachelor of Science - Advertising and Marketing Communications
Fashion Institute of Technology