Kimberly M. Smith

• Lead 15 legislative, public affairs, administrative and website specialists during tenure as Director of Legislative and Public Affairs before office transitioned to OCEM
• Oversaw and executed a joint comprehensive legislative and communications affairs strategy
• As Director of Communications in OCEM, I provide strategic direction for external communications and social media that drive the outreach and education regarding Fiscal’s program areas to the public
• Draft and review business line process communications and quality improvement changes as it relates to Fiscal’s internal processes and strategic communications and marketing planning for all Fiscal program offices
• Evaluates organizational competencies among staff and propose operational design updates as needed within the office to ensure maximum efficiency of resources

Key Accomplishments:

• Directed and tracked all public outreach communications marketing, social media and congressional education outreach efforts for the second and third rounds of Economic Impact Payments (EIP). Nearly eight million EIP cards related to the pandemic, including introduction, delivery, and education focused on the U.S Debit Card program were issued to the American public. Media outreach efforts drew substantial pickup by national media, industry media and state/local media across the country which drove significant interest from Members of Congress. Ensured all media responses were coordinated with IRS and Treasury Legislative and Public Affairs teams respectively (December2020- May2021)
• Oversaw a two-million-dollar budget for LPA. Provided all approvals for all discretionary spending and staffing decisions. Drafted and coordinated all Congressional Justifications and Budget Requests with Treasury. Directed and implemented FY23 Budget Coordination process with Treasury, ensuring all Fiscal Legislative Proposals were forwarded to the department for consideration (May2021)
• Supported USAspending’s human-centered design website to ensure content was grounded in user research and the overall website allowed for better data, better decisions, and better government. Drafted video scripts and oversaw editing of our how-to videos posted on our YouTube page
• Advised the Assistant Secretary for Fiscal Service (OFAS) on messaging regarding issuance of Child Tax Credit (CTC) check payments as needed for Members of Congress and Media (July2021)
• Lead the redesign of Treasury Direct website. The site provides information to the public about buying and redeeming securities directly from the U.S Department of the Treasury and information on the U.S Debt (August 2022)

• Eight years serving as a documented, on the record agency spokeswoman for all issues, particularly those that dealt with high-profile and sensitive EEOC organizational issues that directly affected EEOC’s programs
• Provided recommendations for strategic traditional and social media communications messaging to correct misunderstandings of EEOC’s programs that may surface in the press
• Oversaw all budget and supervisory responsibilities for the daily management of a seven-person media/web communications team that utilized the latest technology and digital tools to reach the public with targeted messaging regarding EEOC’s programs
• Provided all communications support to EEOC’s nationwide2,300 staff in the53 field offices and served as a liaison to the Outreach and Education Coordinators (OEC’s)
• Drafted all outreach communications messaging used by OEC’s and presented to various stakeholder groups in their districts to increase awareness of EEOC’s programs

Key Accomplishments:

• Served as the primary documented on the record spokesperson for all COVID-19 related statements and assisted with the design and content of all EEOC COVID-19 strategic media messaging documents for press and the public (September 2020)
• Edited and reviewed all public health documents posted on EEOC.gov related to the pandemic, and all outreach on all EEOC’s social media platforms (September 2020)
• As needed, coordinated with experts from other government scientific agencies to get the most up to date information to ensure that the public understood their workplace rights as it applied to the laws EEOC enforces as it relates to any health pandemic (September2020)
• Developed internal communications strategy for the rollout of Microsoft Teams for release to 53 EEOC field offices and HQ. Developed and oversaw all messaging and deployment timelines (April 2020)
• Conceptualized, organized and executed EEOC’s October31st public meeting “Sexual Harassment Prevention Strategies.” Successfully pitched and was able to secure CSPAN to cover the meeting, a first in the history of EEOC and the goal aligned directly with one of EEOC’s Strategic Plan Measurements for outreach and education to the public (October 2018)
• Drafted Media outreach plan for reconvening EEOC’s Select Task Force on the Study of Harassment in the Workplace meeting (June 2018)
• Provided press exclusive access to EEOC Acting Chair Lipnic and Commissioner Feldblum following the meeting which resulted in placement in national publications such as Time, New York Times and Law.com As a part of the plan, EEOC filed7 additional cases dealing with sexual harassment following the meeting, resulting in additional coverage for the agency via interviews with key EEOC leadership (June 2018)
• Pitched and secured EEOC Chair in featured segment on Sexual Harassment with Good Morning America which directly aligned with EEOC’s Strategic Plan Measurements for outreach and education to the public (April 2018)
• Pitched and secured interview with Katie Couric on Yahoo News with Samantha Elauf, plaintiff in EEOC Supreme Court case and EEOC’s General Counsel (June2015)
• Developed LinkedIn and Instagram pages for the agency
• During FY19, directed re-launch of the EEOC’s LinkedIn account with content targeting small businesses and HR professionals. Promotion of the EEOC’s Small Business Resource Center (SBRC) resulted in over11,000 impressions and240 engagements. The SBRC received more than54k visitors, up from44k in FY18 (January 2020)
• Oversaw the design and development of the EEOC’s Chair’s Update email newsletter and all internal communications sent to EEOC staff (March 2020)
• Conceptualized and drafted EEOC Style guide. Ensured consistency for all agency documents and includes best practices on how to navigate the ever-changing Social Media Landscape (December2019)
• Revised EEOC Communications Handbook, aligning it with the EEOC Agency Performance Accountability Report (APR) and Strategic Plan2018 –2022 goals (January 2018)
• Created an EEOC Toolkit comprised of standardized templates (powerpoint, Press Release and Email) for use by agency staff. Documents were posted on EEOC Intranet along with an email to staff announcing the toolkit (January 2019)
• Selected to participate in Cohort13 of the President’s Management Council Interagency Rotation (PMC) Program (October2017 – March2018), a feeder program for the Senior Executive Service (SES)
• Served as a Senior Marketing Consultant for the Office of Chief Human Capital (OCHCO), under the Department of Homeland Security (DHS) and began the process of implementing HR Academy (HRA)(March2018)
• Developed and Designed the HRA website portal
• DHS HR specialists could find information on various career paths, training, internships, and detail opportunities
• Designed the website (Phase I) and met with key DHS staff across all DHS components over a four-month period to ensure the website would meet DHS style requirements. Implemented HRA Speakers Series program, a key component of HRA. Designed structure and format for this new initiative to support HRA which invited SES across DHS to speak to HR Staff on issues of relevance to their career (March 2018)
• Designed and produced a marketing strategy to support HRA’s speaker’s series, developed a speaker’s execution timeline for this series, and developed all relevant marketing materials that were used to develop the program (March 2018)
• Designed and developed HRA’s Weekly Newsletter. The bi-weekly publication was sent to all staff to inform them of what was happening in HRA and information was also included about upcoming speaking opportunities for the HRA speaker series program which reached over4k staff each month (March 2018)

• Served as Branch Chief and on the record spokeswoman for Risk Management Agency (RMA) and the Federal Crop Insurance Corporation (FCIC) with budget and daily supervising responsibilities for seven public affairs specialists
• Oversaw all marketing and communications functions
• Key Accomplishments:
• Served as a key spokesperson with permission to speak with press to explain RMA’s role during the Farm Bill legislation (April 2012)
• Drafted key messaging points used by senior leadership and Legislative Affairs staff to ensure consistent messages were being provided to both Congress, White House, and all interested Media (April 2012)
• Conceptualized and drafted RMA Style guide to ensure consistency for all agency documents, both external and internal customers. Created and national brand identity in support of branding the agency. Developed new “look and feel” for all RMA regional office press releases and program materials by designing and implementing the use of a standardized template (March 2012)
• Created EEOC Spanish website in4 months,2 months ahead of RMA’s projected timeline. Streamlined RMA’s internal communications (intranet); defining RMA’s brand, thus improving communications with both external and internal customers. Leveraged existing staff to accomplish website design without expending any additional budgetary resources. Received Agency award in recognition of managing the project (October 2012)
• Coordinated RMA Administrator’s office priority information products, documents, and administrative processes and procedures, including coordination of responses with the White House, Department Congressional office, and Office of the Administrator’s communications and responses on behalf of the Secretary, and the Deputy Secretary. Decisions were focused on a need to support the Administration’s strategic goals and priorities (April 2012)

• Developed, drafted, analyzed, implemented, and presented legislative positions, marketing and outreach materials, and action plans for 15 Regional Global Functional (RGF) bureaus that had a direct impact on Department programs for all Senate and House Foreign Affairs Committees (11/2007 -2/2012)
• Advised State's leadership as it related to working with House and Senate members and staff
• Maintained a daily continuous relationship with, and was responsible for liaising with senior level State management, Members of Congress, their staffs, and all respective oversight committees
• Formulated informational materials for Congress and provided briefings for senior State officials on all Congressional activities related to any pending legislation for assigned bureaus
• Key Accomplishments:
• Served as Press Secretary and primary external media contact point for Bureau of Legislative Affairs, servicing all bureaus in assigned portfolios, drafting appropriate responses, and obtaining necessary departmental clearances (11/2007 -2/2012)
• Cleared responses were used during the department’s nationally televised daily press briefing (11/2007 -2/2012)
• Aligned Department public affairs strategy on all areas within assigned portfolios of both personal and public interest and developed, implemented, and executed communication and outreach strategies to meet those needs
• Conceptualized and designed promotional materials that aligned DoS’s mission with the needs of individual members and staff that were sent to their constituents (11/2007 -2/2012)