Creates and implements successful sales and marketing strategies regardless of scale and budget. Excels at maximizing profits within limited budgets. Performs market research, develops strategic reports and organizes and promotes successful marketing campaigns. Aggressively pursues new sales leads resulting in high sales close rate. Understands importance of working with customers and other executives, as well as keeping staff informed and motivated.
Hi, I’m
Kimberly Olson
Wilton,CT
Summary
Overview
40
years of professional experience
Work History
Ethan Allen Hotel
Director of Sales and Marketing
03.2020 - Current
Job overview
- Develop and implement Marketing Plan focusing on increasing market share and revenue for catering, transient and group, exceeded budget by no less than 10% annually
- Strategize weekly with Revenue Management Team
- Sales Forecasting
- Maintain Sales & Marketing Budget including advertising, in kind & promotion
- Continuously monitor Hotel performance vs comp set through STR, Agency 360 and Knowland
Weir Preserve
Stewardship Board Member
01.2000 - Current
Job overview
- Served as advocate and ambassador for organization by fully engaging, identifying and securing resources and partnerships to advance mission.
- Researched potential local, regional and national funders and assisted in relationship building.
- Focused teams on developing innovative and cutting-edge approaches with effective resource allocation and strategic planning.
- Established and administered annual budget with controls to prevent overages, minimize burn rate and support sustainability objectives.
- Aligned organizational objectives with National Park Services mission. Collaborate with Park Service to develop integrated strategies.
Teapot Hill
Sole Proprietor
01.2006 - 01.2017
Job overview
- Sole Proprietorship
- Internet Sales business focusing on Luxury Goods
- Developed consignors’ group
- Annual gross $250,000 - $270,000
Dolce International
Director of National Sales
01.2002 - 01.2005
Job overview
- Brought new accounts to International Portfolio of Conference Centers
- Managed National Sales team of 5 Managers
- Led new technology mandates across brand
Wyndham International
Director of National Sales
01.1997 - 01.2002
Job overview
- Covered Group Pharmaceutical Market for entire collection of Wyndham Hotels and Resorts
- Exceeded Sales Goals and always finished yearly in top 20
Wyndham International
Group Sales Manager Grand Bay Hotel Mobil 5 Star
01.1995 - 04.1997
Job overview
- Pharmaceutical Market
- Lobbied and succeeded in changing commission structure in first year
- Rapidly promoted to Wyndham Director of National Sales
SUPERCLUBS Jamaica
Sales Manager New
01.1991 - 01.1995
Job overview
- Developed New England travel market into top tier territory to rival New York territory.
Target Travel
Manager
01.1989 - 01.1991
Job overview
- Developed corporate travel and meeting book for leisure travel agency
Garber Travel
Corporate Sales Manager
01.1985 - 01.1991
Job overview
- Serviced and grew corporate travel in Rhode Island
Alpha Chi Omega, Social
Chair
01.1983 - 01.1984
Job overview
Education
Syracuse University - Martin J. Whitman School of ManagementSyracuse, NY
BS from Marketing, Public Relations
05.1984
University Overview
GPA: 3.46, Cum Laude Leadership Philanthropic, present MPI NJ President
Skills
- Marketing Program Performance
- Promotions and Marketing Strategies
- Collateral Design
- Social Media Digital Marketing
- Targeted Marketing Campaigns
- Profitability Assessments
- Strategic Networking
- Competitor Research
- Marketing Plan Development
- SEO Strategies
- P&L Responsibility
- Profit Target Achievement
- Corporate Forecasting
- Software Improvements
Accomplishments
Accomplishments
- Past President of MPI-NJ - Two time Chapter Leader of the Year
- Successfully migrated all data from Delphi to Tripleseat
Timeline
Director of Sales and Marketing
Ethan Allen Hotel
03.2020 - Current
Sole Proprietor
Teapot Hill
01.2006 - 01.2017
Director of National Sales
Dolce International
01.2002 - 01.2005
Stewardship Board Member
Weir Preserve
01.2000 - Current
Director of National Sales
Wyndham International
01.1997 - 01.2002
Group Sales Manager Grand Bay Hotel Mobil 5 Star
Wyndham International
01.1995 - 04.1997
Sales Manager New
SUPERCLUBS Jamaica
01.1991 - 01.1995
Manager
Target Travel
01.1989 - 01.1991
Corporate Sales Manager
Garber Travel
01.1985 - 01.1991
Chair
Alpha Chi Omega, Social
01.1983 - 01.1984
Syracuse University - Martin J. Whitman School of Management
BS from Marketing, Public Relations