Kimberly Tebbs
Wilmington,NC
Summary
Experienced leader with strong background in guiding teams, managing complex projects, and achieving strategic objectives. Excels in developing efficient processes, ensuring high standards, and aligning efforts with organizational goals. Known for collaborative approach and commitment to excellence.
Detail-oriented with exceptional communication and project management skills. Proven ability to handle multiple tasks effectively and efficiently. Recognized for taking proactive approach to identifying and addressing issues, with focus on optimizing processes and supporting team objectives.
Overview
27
27
years of professional experience
Work History
Director, Marketing Operations
SMBC
02.2018 - 08.2024
- Oversaw Branding Implementation across multiple divisions and departments.
- Managed the creation of compelling marketing materials, including website, sales materials, events, print and social media.
- Responsible for Business Continuity, Crisis Management, Compliance & Risk for Marketing team to comply with organizational objectives.
- Developed comprehensive marketing plans in alignment with overall business goals and objectives.
Consultant
BNY Mellon Investment Management
06.2016 - 02.2018
- Provided expert advice for the planning, strategy and execution of strategic initiatives and business goals as well as day to day support of brand awareness, client engagement, acquisition and retention efforts to meet business goals.
- Managed internal creative team and external agency partnerships.
Group Director, Client Services
HNW, Inc.
10.2012 - 05.2016
- Led Client Services Team that successfully delivered multi-channel business solutions to achieve objectives for clients including BNY Mellon, Wells Fargo, Citi, AXA, Legg Mason, Capital Group, CITBank
- B2B and B2C consumer marketing expertise. Provided innovative, creative and effective strategic solutions for clients.
- Managed sales enabled marketing platform, communications strategy and content development for HSBC, Wells Fargo and Morgan Stanley.
VP, GM Client Services
Epsilon
12.2008 - 05.2012
- Developed, directed and delivered a range of agency creative and database driven marketing services for clients in the retail and hospitality industries, including Target, Intrawest, Marriott, and Ritz Carlton Hotels.
- Developed marketing strategies that strongly differentiated client brands in the marketplace including defining/redefining the brand positioning, voice and communications stream.
- Partnered with new business development team to bring in new accounts and additional revenue from existing clients.
VP, Account Director
Hill Holliday Advertising
05.2004 - 12.2008
- Directed all branding, digital and CRM database marketing programs for agency healthcare and technology clients including, Cleveland Clinic, Emblem Health and Verizon Wireless.
- Led Cleveland Clinic's national re-branding campaign. Agency won 2007 Silver Effie.
Management Supervisor
Wunderman/Y&R Advertising
10.2001 - 05.2004
Account Director
Earle Palmer Brown Direct
09.2000 - 10.2001
Partner, Account Director
Thompson Connect Worldwide (JWT)
11.1997 - 09.2000
Education
Bachelor of Science Degree - Business Administration; Concentration in Marketing
Elizabethtown College
Elizabethtown, PASkills
- Operations Management
- Brand Identity and Corporate Communications
- Project Management and Execution
- Relationship Building
Timeline
Director, Marketing Operations
SMBC
02.2018 - 08.2024
Consultant
BNY Mellon Investment Management
06.2016 - 02.2018
Group Director, Client Services
HNW, Inc.
10.2012 - 05.2016
VP, GM Client Services
Epsilon
12.2008 - 05.2012
VP, Account Director
Hill Holliday Advertising
05.2004 - 12.2008
Management Supervisor
Wunderman/Y&R Advertising
10.2001 - 05.2004
Account Director
Earle Palmer Brown Direct
09.2000 - 10.2001
Partner, Account Director
Thompson Connect Worldwide (JWT)
11.1997 - 09.2000
Bachelor of Science Degree - Business Administration; Concentration in Marketing
Elizabethtown College
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