Open To Work
Kimberly Ward
The Wardrobe on Main, DBA The Wardrobe Boutique
Apex,NC
Work Preference
Desired Job Title
OwnerProject Manager/Communication Manager - ConsultantMarketing and Community Outreach Coordinator - Part-timeSenior Manager of Marketing
Work Type
Part TimeContract WorkSeasonal Work
Location Preference
Remote
Important To Me
Work-life balanceFlexible work hoursWork from home option
Professional Summary
Talented Business Owner with excellent marketing, customer service and facility oversight skills and more than 25 years of experience. Highly effective and comfortable working with people at all levels in the organization.
Work History
Owner
7 Years 10 Months
The Wardrobe on Main, DBA The Wardrobe Boutique - Holly Springs, NC | 10.2018 - Current
- Oversaw daily operations: Managed store activities, including sales, customer service, and merchandising to ensure seamless service delivery for a 5-year brick-and-mortar store.
- Hire and train staff: Recruit, onboard, and mentor employees to maintain high service standards.
- Developed and executed sales and marketing strategies to attract customers.: Develop and implement marketing strategies, promotional events, and product displays to attract customers and boost sales.
- Inventory management: Monitor stock levels, reorder supplies, and ensure product availability.
- Financial management: Handle bookkeeping, budgeting, P&L analysis, and cost control to meet profit goals.
- Engaged with customers to understand their needs and provide tailored service.: Build and maintain strong relationships with customers, suppliers, and vendors.
- Loss prevention: Implement security measures and loss-prevention strategies to protect merchandise and assets.
- Community engagement: Participate in local events and networking to enhance brand visibility and loyalty.
Project Manager/Communication Manager - Consultant
3 Years 11 Months
HealthLink Europe & International - Raleigh, NC | 10.2015 - 09.2019
- Oversaw all US projects during 4 years at HealthLink. Some of these projects included: revised website, created company branding guide, internship program, internal and external events, company expansion program and more.
- Oversaw company buyout research project as external consultant, collaborating with external consultant and company owners to assess additional revenue streams and analyze competitive landscape over two years.
- Researched and coordinated all trade show projects, ensuring alignment with company objectives and branding.
- Designed and produced print materials to enhance brand visibility.
- Created all print materials.
- Experience with: SalesForce, Google AdWords, WordPress, all MicroSoft Applications
Marketing and Community Outreach Coordinator - Part-time
1 Year 3 Months
Carolina Family Estate Planning - Cary, NC | 05.2014 - 08.2015
- Developed creative marketing materials for law firm, including brochures, flyers, ads, newsletters, workshop materials, and direct mail, enhancing client engagement and outreach.
- Coordinated all events for firm, internally and externally. Internal events included community workshops, bi-monthly firm workshops and customer appreciation events. External events included community fairs and events.
- Oversaw social media platforms for law firm, engaging with followers and creating content.
- Coordinated external referral and community relationships for law firm, fostering existing connections and developing new partnerships to expand firm visibility and client base.
- Responsible for implementing new client database and updated materials for the database as needed.
- Organized internal and external events for firm, including community workshops, bi-monthly firm workshops, customer appreciation events, and participation in community fairs, promoting brand presence and community involvement.
Senior Manager of Marketing
8 Years 7 Months
Time Warner Cable - East Carolina Division - Research Triangle Park, NC | 04.2003 - 11.2011
- Negotiated and managed corporate sponsorships and promotional sports marketing events for Time Warner Cable in the Eastern Carolina Region, enhancing brand visibility.
- Managed all creative projects that were used externally and internally for Time Warner Cable (i.e. retail locations, customer care centers, kiosks, events, partnerships, sales teams) and managed the fulfillment process.
- Created comprehensive marketing campaigns to enhance brand visibility., which included: creating and proofing all creative materials (print, direct mail, radio copy, TV scripts), working directly with outside vendors and agencies to coordinate direct mail, and sending campaign notifications to all TWC employees.
- Oversaw creative projects for Time Warner Cable across multiple platforms (retail locations, customer care centers, kiosks, events, partnerships, sales teams), ensuring timely fulfillment and alignment with brand standards.
- Designed and implemented all marketing campaigns, which involved developing and proofreading creative materials (print, direct mail, radio copy, TV scripts), collaborating with outside vendors and agencies on direct mail, and distributing campaign notifications to all TWC employees.
- Developed and oversaw the marketing budget.
- Worked with finance to develop outlook numbers and budgets for growth objectives in all product areas (cable, phone, and internet) related to units and cash flow.
- Worked with external community event coordinators to promote and provide awareness of the Time Warner Cable brand and products.
- Collaborated with cable network program suppliers to create joint campaign promotions and customer loyalty initiatives, driving retention and increasing awareness of TWC products and services.
Education
Bachelor of Arts - Organizational Communications, Minor - Marketing
THE UNIVERSITY OF NORTH CAROLINA AT CHARLOTTE - Charlotte, NC
Master of Business Administration
MEREDITH COLLEGE - The John E. Weems Graduate School
Skills
Small business operations
Strong Event Management
Relationship management
Relationship building
Client service
Project management
Marketing strategy
Verbal communication
Timeline
Owner
The Wardrobe on Main, DBA The Wardrobe Boutique
10.2018 - CurrentRead more
Project Manager/Communication Manager - Consultant
HealthLink Europe & International
10.2015 - 09.2019Read more
Marketing and Community Outreach Coordinator - Part-time
Carolina Family Estate Planning
05.2014 - 08.2015Read more
Senior Manager of Marketing
Time Warner Cable - East Carolina Division
04.2003 - 11.2011Read more
MEREDITH COLLEGE - The John E. Weems Graduate School - Master of Business Administration,
Read more
THE UNIVERSITY OF NORTH CAROLINA AT CHARLOTTE - Bachelor of Arts, Organizational Communications, Minor - Marketing
Read more