KIMIE BOWSER
Manassas,VA
Summary
Marketing Communications Specialist specializing in multi-channel campaign management and content strategy within healthcare marketing. Known for producing high-quality digital assets and optimizing performance through analytics, consistently achieving high engagement rates. Experienced in cross-functional collaboration to deliver compelling communications and enhance brand consistency.
Overview
10
10
years of professional experience
Work History
Marketing Specialist
PERQUE Integrative Health
01.2024 - Current
- Develop 15–25 original marketing assets monthly across LinkedIn, website content, digital channels, and promotional campaigns while producing a monthly email newsletter.
- Create educational healthcare marketing content translating complex nutrition and wellness topics into engaging communications for practitioners and consumers.
- Monitor campaign performance using Google Analytics and platform insights, maintaining an average LinkedIn engagement rate of 35–40% while refining content strategy.
- Developed newsletters, website copy, presentations, flyers, social media content, and promotional collateral, ensuring brand consistency across all platforms.
- Prepared KPI reports to analyze website traffic, audience engagement, and campaign performance, providing insights for strategic adjustments.
- Coordinated production of company's printed product catalog with commercial printing vendors, managing timelines and quality assurance.
- Collaborate with designers and internal stakeholders to create brand-consistent marketing assets.
- Represent PERQUE at healthcare trade shows and industry events.
- Report to the Client Services Manager and Vice President of Operations while supporting cross-functional marketing initiatives.
Client Services Representative II (Concurrent Role)
PERQUE Integrative Health
07.2016 - Current
- Cultivated relationships with healthcare practitioners and customers through responsive product guidance and account support.
- Resolve complex customer inquiries by partnering with internal departments.
- Delivered customer insights that informed marketing communications and enhanced customer experience.
- Support online purchasing and account management.
- Train new employees on customer service standards and product knowledge.
Education
Master of Science - Marketing
University of Maryland Global Campus
08-2027
Bachelor of Science - Marketing
University of Maryland Global Campus
Skills
- Healthcare Marketing
- Digital Marketing
- Marketing Communications
- Content Strategy
- Campaign Management
- Social Media Strategy
- Email Marketing
- Website Content Management
- Copywriting
- Google Analytics
- KPI Reporting
- Campaign analysis
- CRM
- Vendor Management
- Canva
- Brand Management
- Trade Show & Event Marketing
Timeline
Marketing Specialist
PERQUE Integrative Health
01.2024 - Current
Client Services Representative II (Concurrent Role)
PERQUE Integrative Health
07.2016 - Current
Master of Science - Marketing
University of Maryland Global Campus
Bachelor of Science - Marketing
University of Maryland Global Campus