Kirklyn Yates

• Optimized posts for SEO purposes by researching relevant keywords and hashtags.
• Developed and implemented successful social media campaigns to support company objectives.
• Provided training and guidance to team members on best practices for utilizing social media tools.

• Developed a more efficient Western Hemisphere social media presence through Instagram as well as Facebook

• Developed and implemented a comprehensive social media strategy to increase brand awareness and engagement.
• Designed promotional materials using graphic design software applications.
• Recommended changes in processes or procedures based on feedback from customers or colleagues.

• Participated in various committees dedicated to providing assistance for military spouses such as those addressing education needs or employment opportunities.
• Assisted families of service members regarding continuing education by advocating for accessible childcare.
• Researched potential sources of funding which could be used towards initiatives aimed at assisting military families.
• Guided military spouses through transition to independent living within community.
• Referred clients to substance abuse treatment programs and outpatient dual diagnosis treatment programs.

• Provided crisis intervention services for individuals in need of immediate assistance.
• Created an environment that was safe, supportive, and conducive to learning for all involved.
• Facilitated communication between school personnel, parents and guardians, therapists, psychiatrists, and other professionals involved in the individual’s care.
• Assisted individuals in developing healthy coping skills that could be used during times of stress or difficulty.
• Organized outreach activities to raise awareness about available mental health services.

• Organized and coordinated environmental awareness events such as a beach cleanup for Earth Day in Santa Barbara, CA.
• Conducted research to identify target audiences for campaigns.
• Designed educational materials about important topics related to activism.
• Created content for press releases, newsletters, websites, and other media outlets.
• Planned and managed different community meetings, public forums and outreach events.

• Developed creative approaches for improving engagement through social media platforms.
• Assisted in developing an effective crisis communication plan for responding to inquiries from the public or media outlets.
• Prepared press releases, reports, articles and other written materials for external distribution.
• Monitored news stories related to the organization's industry sector.
• Coordinated with senior management team on communications strategy development and execution.

• Managed time efficiently in order to complete multiple assignments within deadlines.
• Attended photoshoots and modeled garments for catalogues, magazines, websites, and other print media.
• Developed creative ideas for photo shoots that highlighted the clothing in an attractive manner.
• Provided input regarding poses or styling if requested by client or photographer.
• Assisted with makeup, hair styling, and wardrobe selection to ensure the desired look was achieved.