Laurence Pallez
Naperville,IL
Summary
Proven Digital Marketing Specialist with a successful track record in elevating online presence and engagement for Profile Products LLC. Expertise in content creation, audience targeting, and leveraging Adobe Creative Suite. Known for exceptional problem-solving abilities and achieving significant follower growth through strategic social media campaigns and effective community management.
Overview
4
4
years of professional experience
Work History
Social Media Manager
Friends of the Family Pet Store
Naperville, IL
03.2021 - Current
- Developed and implemented successful social media campaigns to support company objectives.
- Created engaging content for multiple social media platforms, such as Twitter, Instagram, Facebook, and LinkedIn.
- Managed the daily operations of all assigned social media accounts.
- Monitored customer comments on various social media channels and responded in a timely manner.
- Assisted in developing strategies for increasing followership and engagement rates.
- Used editing and graphic design tools to create content and visuals for social channels.
- Engaged with and responded to online audience through relevant comments.
Digital Marketing Specialist
Profile Products LLC
Buffalo Grove, IL
07.2022 - 11.2024
- Managed email marketing campaigns from conception to execution.
- Created content for websites, blogs, social media platforms, and online advertising.
- Tracked campaign performance through detailed reporting systems.
- Maintained a database of customers' information for targeted marketing efforts.
- Responded promptly to customer inquiries via social media platforms.
- Created and maintained a content calendar to ensure timely publication of blog posts, social media updates, and promotional materials.
- Designed and executed targeted email marketing campaigns to nurture leads and enhance customer retention.
- Utilized CRM tools to segment audiences and personalize digital marketing messages.
- Coordinated with cross-functional teams to ensure brand consistency in all digital marketing efforts.
- Managed online reputation and responded to customer feedback on social media and review platforms.
- Implemented retargeting strategies to re-engage website visitors and increase conversions.
Education
Master of Science - Horticulture
Oklahoma State University
Stillwater, OK06-2000
Skills
- Digital Media
- Content Development
- Content Creation
- Community Engagement
- Effective Organization
- Photo and Video Editing
- Social Media Copywriting
- Audience Engagement
- Content calendar management
- Community Management
- Marketing Analytics
- Attention to Detail
- Audience Targeting
- Adobe Creative Suite
- Lead Development
- Email Marketing
- Facebook, Instagram, LinkedIn
- Problem-Solving
- Online presence monitoring
- Content scheduling
- Social Media
- Database Management
- Time management abilities
- Self Motivation
- Effective Communication
- Social Media Best Practices
Affiliations
- Petsitting
- Gardening
- Cooking
Languages
English
Advanced (C1)
C1
French
Proficient (C2)
C2
Spanish
Intermediate (B1)
B1
Work Preference
Work Type
Full TimeWork Location
RemoteHybridImportant To Me
Work-life balanceCompany CultureFlexible work hoursPersonal development programsHealthcare benefitsWork from home optionPaid time off401k matchStock Options / Equity / Profit Sharing4-day work weekSoftware
Dynamics 365
Sprout
Microsoft
Adobe Suite
SecureDocs
Canva
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Digital Marketing Specialist
Profile Products LLC
07.2022 - 11.2024
Social Media Manager
Friends of the Family Pet Store
03.2021 - Current
Master of Science - Horticulture
Oklahoma State University
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