Kirsten Delorimier
Boulder,CO
Summary
Results driven sales professional bringing over 15 years experience on both the broker and brand side with strengths in relationship building, category insights, and working cross functionally to build and execute strategy. Results-driven sales performer with solid history of success in bringing in new customers, managing revenue streams and maintaining solid account relationships. Continuously monitor competitors and research market conditions to stay responsive and successful in dynamic environments. Persuasive negotiation and program management abilities.
Overview
17
17
years of professional experience
Work History
Director of Sales - Natural Channel
Pacha Soap Co.
06.2023 - 07.2024
- Grew overall Whole Foods POS 32% YOY through innovation and expanded LTO commits while growing core business 10%
- Gained 15 new item acceptances at Whole Foods
- Grew Sprouts POS 200% YOY with implementation of a year round end cap program
- Sold in Fall and Holiday end cap takeover at Sprouts
- Gained an 80% ACV expansion on core business and 8 new items acceptances at Sprouts
- Grew overall Natural Channel POS 100%+ with line extensions, new items and expanded LTO commits
- Executed over 20 new item launches including LTO programs and grew Fall/Holiday pre-commits by 25% YOY
- Worked cross-functionally between Operations, Product Management and Finance to forecast product launches
- Manage National Natural/Specialty Accounts: Whole Foods, Sprouts, Natural Grocers, World Market, UNFI, Kehe
Director of Sales - Whole Foods and Sprouts
Califia Farms
08.2022 - 02.2023
- Achieved distribution at Whole Foods with 4 core items that had not been previously accepted along with 2 new innovation launches
- Achieved distribution at Sprouts on 2 innovation launches
- Implemented 2023 sales and promotional plan while staying within targeted trade rate.
- Nurtured strategic partnerships at key retailers working through pricing, new item execution and promotional planning.
Director of Sales, Natural Channel
Orgain
02.2015 - 07.2022
- Hired as Western Regional Manager in 2015, promoted to Key Account Manager in 2017 and promoted to Director of Sales in 2020.
- Achieved consistent double and triple sales growth YOY and grew Sprouts from $1M to $5M, and Whole Foods from $5M to $16M in POS Sales.
- Grew Protein Powder business from the ground up to a top 3 brand nationally
- Consistently beat yearly revenue goals by achieving new distribution, launching innovation and executing effective go to market and promotional strategies.
- Utilize syndicated, distributor and retailer specific data sources to drive actionable insights.
- Worked with cross functional teams in Shopper Marketing, Retail Strategy, and Trade Planning to implement company strategies at Key Accounts
- Managed team of 6 Territory Managers in Western Territory
- Managed Key Accounts: Whole Foods, Sprouts, Natural Grocers, INFRA, NCG, UNFI and Western Natural Independents
Regional Sales Manager - Rocky Mountains
Chocolove
01.2013 - 02.2015
- Worked aggressively to achieve overall growth of 5% in fully developed market while staying on budget.
- Partnered with Whole Foods to develop and execute new sku's
- Secured placement within vending, hospitality and concessions distributors Vistar, Hudson Group and Peak Concepts.
- Managed broker team to evaluate opportunities.
Account Executive
Presence Marketing/Dynamic Presence
11.2007 - 12.2012
- Liaison between distributors, retailers and manufacturers for new items, promotions, paperwork submission, purchase orders, and problem resolution
- Managed portfolio of 50+ brands with an 85% acceptance rate on new items.
- Advised brands on go to market strategy, promotions, and pricing.
Education
Bachelor of Arts - Social Work
Illinois State University
Skills
- Sales Leadership
- SPINS/Nielsen
- Exceedra
- Category Review
- Trade Spend
- Broker Management
- Forecasting
- Pricing Management
- Relationship Building
Timeline
Director of Sales - Natural Channel
Pacha Soap Co.
06.2023 - 07.2024
Director of Sales - Whole Foods and Sprouts
Califia Farms
08.2022 - 02.2023
Director of Sales, Natural Channel
Orgain
02.2015 - 07.2022
Regional Sales Manager - Rocky Mountains
Chocolove
01.2013 - 02.2015
Account Executive
Presence Marketing/Dynamic Presence
11.2007 - 12.2012
Bachelor of Arts - Social Work
Illinois State University
Similar Profiles
Amber CusatisAmber Cusatis
E-commerce Team Lead at Pacha Soap Co.E-commerce Team Lead at Pacha Soap Co.
Kirsten DelorimierKirsten Delorimier
Director of Sales - Natural Channel at Pacha Soap Co.Director of Sales - Natural Channel at Pacha Soap Co.
Franck AussantFranck Aussant
Waiter's Assistant at PACHA BarcelonaWaiter's Assistant at PACHA Barcelona