KIRSTEN MCCANN
Overview
8
8
years of professional experience
Work History
Marketing & Sales Manager
THINK JERKY
CHICAGO, IL
07.2019 - Current
- Launch monthly newsletters using Klaviyo to push e-commerce sales by sending discount codes, as well as to communicate news and updates
- Facilitate growth and increase brand awareness by working with sales team to build and maintain key business relationships
- Manage 100% of e-commerce customer support and experience
- Create exciting and engaging social content and copy to convert and increase e-commerce sales
- Started an influencer marketing program, growing the Instagram following by 42.86%
- Prospect new customers via email, adding clients such as the Packers and Washington Football Team as well as 33% of the MLB
- Process wholesale purchase orders, invoice customers, and book the orders with freight carriers.
- Collaborate with our Chef's and various wholesale customers for social campaigns
Digital and Social Media Consultant
Simply 7 Snacks
Houston, TX
06.2020 - 09.2021
- Managed the micro-influencer program partnering with influencers to plan giveaways to maximize brand awareness and grow the Instagram following by 2,000
- Discovered and managed communication with brands to partner and collaborate twice a month for themed giveaways to grow brand awareness
- Assisted in growing the Instagram following 43% through the influencer program and brand partnerships
- Track progress by metrics including reach, impressions, and engagement
- Created content for brand giveaways including copy and photos
- Scheduled Instagram and Facebook content on Sprout Social monthly.
Social Media Director
Alpha Gamma Delta Sorority
Athens, OH
11.2017 - 01.2019
- Led Instagram, Twitter, and Tumblr accounts to share news and drive engagement
- Developed engaging content across all platforms, customizing content for each platform
- Created and executed all campaigns including organizing photoshoots and talent
- Ensured members' posts were in compliance with sorority regulations
- Responded promptly to all members' social media inquiries.
Digital Marketing Intern
Lifeway Kefir
Chicago, IL
05.2018 - 08.2018
- Monitored social media for trending news, ideas, and feedback
- Managed the influencer marketing program and grew it by 15% by constantly reaching out to new prospects through email and Instagram
- Coordinated and styled photoshoots which resulted in more creative content for social media
- Helped grow the Instagram audience by 70% in 3 months
- Engaged with customers on social media, including responding to complaints and all inquiries within a timely manner.
Education
BBA: Marketing -
Ohio University College of Business
05.2019
Skills
- Customer demographics understanding
- Copywriting abilities
- Social media management
- Customer Service
- Sales Tracking
- E-commerce
Timeline
Digital and Social Media Consultant
Simply 7 Snacks
06.2020 - 09.2021
Marketing & Sales Manager
THINK JERKY
07.2019 - Current
Digital Marketing Intern
Lifeway Kefir
05.2018 - 08.2018
Social Media Director
Alpha Gamma Delta Sorority
11.2017 - 01.2019
BBA: Marketing -
Ohio University College of Business