Kisha Waters
Independent Contracting
Los Angeles,CA
1
Certification
29
years of professional experience
Brand Promotions & Partnerships professional shaping co-branded campaigns across entertainment, health & beauty, nonprofit, and media partners. Leads cross-functional campaign development, partner alignment, and asset delivery across digital, social, influencer, experiential, and live event channels. Builds promotional programs that strengthen brand relevance, audience reach, and engagement across cluttered markets.
Work History
Brand Marketing Consultant
8 Years 2 Months- Brand Promotions & Partnerships (Entertainment, Health & Beauty, Branded Content, Sponsorships, Non-Profits, Media Clients)
- Developed scalable co-branded marketing initiatives, storytelling content, and audience engagement programs for media and mission-driven partners, enhancing partner awareness, engagement, and growth.
- Developed scalable co-branded marketing initiatives, storytelling content, and audience engagement programs for media and mission-driven partners, supporting awareness, engagement, and partner growth objectives.
- Managed high-volume campaign workflows across creative, production, talent, and licensing teams, ensuring alignment with external brand partners.
- Analyzed market trends to develop partnership strategy for sponsorship activations with internal teams.
- Coordinated cross-channel promotions and events, spanning digital, social, influencer, and experiential activations.
- Coordinated digital, social, influencer, and experiential activations for cross-channel promotions and events, driving cohesive brand messaging.
- Partnered with publicity, media, influencers, and brand teams to ensure cohesive messaging and on-brand execution across all touchpoints
- Collaborated with cross-functional teams to create cohesive marketing campaigns.
- Implemented innovative tactics that improved client engagement and retention rates.
- Supported brand marketing initiatives that drove and promoted specific market agenda.
- Managed client relationships, providing timely updates on project progress and ensuring satisfaction with deliverables.
- Cultivated strong relationships with media outlets to secure positive coverage of company news, products, or services.
- Collaborated with cross-functional teams to develop cohesive brand messaging across all channels.
- Assisted in the planning and execution of trade shows, conferences, and other events to promote brand visibility and generate leads.
- Enhanced brand awareness by developing and executing strategic marketing campaigns.
- Designed visually compelling presentations to showcase campaign results for key stakeholders.
- Organized product launches that garnered attention from both consumers and industry professionals alike.
- Led the development of sponsorship proposals for potential partners, securing valuable collaborations and exposure opportunities.
- Increased customer engagement through the creation of targeted social media content and promotions.
- Leveraged database to develop target brand marketing programs.
- Analyzed market trends and competitor data, making informed recommendations for future marketing initiatives.
- Created customized marketing materials to increase product awareness.
- Generated reports to support development and implementation of marketing plans.
- Wrote engaging and successful marketing, advertising, and website copy.
- Created and distributed surveys for data collection and analysis.
- Developed questionnaires and facilitated focus group discussions.
Brand & Partnership Marketing Lead
7 Years- Managed end-to-end partnership and creative campaign operations for major entertainment clients including Paramount Pictures, AMC Networks, and CBS Television, coordinating matrixed stakeholders across marketing, publicity, creative, talent, and production from strategy through execution.
- Aligned studio marketing priorities with brand partners and promotional opportunities to enhance licensing and co-branded campaign initiatives.
- Developed and executed strategic partnerships that increased brand relevance, expanded audience reach, and strengthened credibility among key consumer and industry audiences.
- Collaborated with brand partners and licensees to execute promotional campaigns tied to content launches.
- Oversaw creative development processes from concept through production for national marketing campaigns, television spots, digital assets, and promotional content.
- Tracked campaign and partner performance using marketing analytics dashboards and channel KPIs; generated leadership reports that identified actionable insights for improving engagement and campaign ROI.
- Developed and executed strategic partnerships that enhanced brand relevance, broadened audience reach, and reinforced credibility with key consumer and industry audiences.
- Created media materials and managed journalist and influencer relationships to support events and maintain consistent messaging. Strong writing & editing skills.
- Onward Marketing Group (OMG) is a full-service marketing company that has a solid relationship across media, studios, television, streaming, non-profits, health & wellness, gaming, and publishing companies.
Director of Partnership Marketing | Sr. Manager | Manager
15 Years- Led development and execution of integrated marketing and promotional campaigns for retail, film, television, publishing, and music clients.
- Developed and negotiated sponsorships and brand partnerships, aligning partner objectives with campaign strategy, promotional assets, budgets, and execution plans.
- Managed creative production for promotional campaigns, including television spots, trailers, branded content, and digital assets, ensuring alignment with campaign objectives.
- Developed integrated consumer marketing programs to enhance engagement and generate revenue.
- Partnered with studio marketing teams and creative services departments to develop strategic campaign concepts.
- Maintained operational oversight of campaign timelines, budgets, and production deliverables.
- Developed presentations, promotional proposals, and marketing strategies for senior executives and client stakeholders.
- Analyzed campaign results and audience engagement data to inform and optimize future marketing initiatives.
- Entertainment Marketing Group (EMG) executes promotions for radio, spearheads nationally syndicated show integrations and ads for podcasts and social media. They also maintain many partnerships in the retail space, and curate events for promotions nationally and internationally via sweepstakes, giveaways and product debuts.
Merchandising Representative
1 Year- Facilitated marketing and promotional operations for CBS television programming, enhancing brand visibility.
- Coordinated with producers and marketing teams to streamline production of promotional materials and on-air assets.
- Ensured marketing deliverables and creative assets were completed according to broadcast schedules.
- Managed completion of marketing deliverables and creative assets aligned with broadcast schedules.
Education
Bachelor of Arts - Communications
Skills
Excel
PowerPoint
Salesforce
Tableau
Asana
Brand partnerships
Sponsorship strategy
Stakeholder management
Audience engagement strategy
Partner relationship management
Brand messaging
Corporate communications
Press release writing
Media monitoring
Certification
Google AI Essentials
Timeline
Brand Marketing Consultant
Independent Contracting
06.2018 - CurrentRead More
Brand & Partnership Marketing Lead
Onward Marketing Group
01.2018 - 01.2025Read More
Director of Partnership Marketing | Sr. Manager | Manager
Entertainment Marketing Group
01.2000 - 01.2015Read More
Merchandising Representative
CBS Entertainment
01.1998 - 01.1999Read More
Grambling State University
Bachelor of Arts from Communications
Read More