Summary
Overview
Work History
Education
Skills
Timeline
Generic

Klea Matia

Brooklyn,NY

Summary

Data-driven Product Strategist with a passion for creating a delightful user experience & embracing adaptability. Currently shaping product strategy at BARK, optimizing customer satisfaction through A/B testing, feedback analysis, and cross-functional collaboration. Experienced in developing consumer-facing products, distilling complex problems into actionable insights, and communicating effectively with empathy. Excited to bring a mission-aligned mindset and experimentation-driven approach to Alma to improve mental health care access.

Overview

9
9
years of professional experience

Work History

Product Strategist

BarkBox
06.2022 - Current
  • Led product discovery efforts by synthesizing NPS feedback and customer data to inform roadmap priorities for BarkBox’s core assortment.
  • Designed and executed A/B tests across the subscriber base, measuring impact on engagement, satisfaction, and product performance.
  • Partnered with Design, Sourcing, and Engineering to create product experiences aligned with customer behavior and preferences.
  • Delivered monthly product health analyses and quarterly insights decks to guide business and product team strategy.
  • Championed iterative improvements by launching new product formats, gathering structured playtesting data via Typeform, and refining based on user sentiment.
  • Managed documentation for product specs and performance metrics, streamlining cross-functional decision-making.

Merchandise Team Lead

WarnerMedia
05.2021 - 06.2022
  • Oversaw inventory planning, replenishment, and promotional displays, contributing to enhanced retail performance.
  • Partnered with team members to execute customer-focused merchandising strategies.

Retail Sales Associate

Self-Portrait Store
08.2019 - 03.2020
  • Delivered exceptional customer service and drove sales through personalized recommendations and proactive engagement.

Library Assistant

NYU Law Library
09.2016 - 05.2019
  • Provided support and user assistance for patrons, contributing to an organized and accessible resource environment.

Education

Bachelor of Arts - Psychology

NYU
New York, NY
05-2019

Skills

  • Product Development & Strategy
  • A/B Testing & Experimentation
  • Customer Insights & NPS Analysis
  • Cross-Functional Collaboration
  • Project Management & Internal Communication
  • Tools: Typeform, Tableau, Looker, GSuite, Monday

Timeline

Product Strategist

BarkBox
06.2022 - Current

Merchandise Team Lead

WarnerMedia
05.2021 - 06.2022

Retail Sales Associate

Self-Portrait Store
08.2019 - 03.2020

Library Assistant

NYU Law Library
09.2016 - 05.2019

Bachelor of Arts - Psychology

NYU

Similar Profiles

CREATE PROFILE
Klea Matia